RIT goes west
Board of Trustees and administrators visit top tech companies in Silicon Valley
Speaking at a reception at the Computer History Museum in Mountain View, Calif., President Bill Destler urged alumni to help spread the word of RIT’s growth.
“The trip reinforced our strategic direction. It also demonstrated the
need for us to explore other areas of opportunity for RIT. … I believe we
will expand our position on the West Coast in areas of student admission,
placement of cooperative education students and graduates, and
new ideas and opportunities for corporate research and development.”
Need a drink to go with that popcorn at the ballgame, but don’t want to miss the action? Simply place an order by cell phone for delivery to your seat. That way you won’t miss the home run, and you can also watch the replay on your phone, and then forward to a friend to view.
A scene from The Jetsons? Hardly. Rather, a scene being developed at Cisco Systems Inc.’s world headquarters in San Jose, Calif. The technology giant’s vision is “to change the way we work, live, play, learn,” explains Kathryn Hill ’78 (mathematics), a senior vice president of the Access Networking and Services Group at Cisco. “Our mission is to shape the future of technology and the Internet. We are just now writing the next chapter. It will look nothing like it does today.”
Hill’s message was given to a delegation of 60 RIT trustees and campus leaders who traveled west this summer on a quest “to become a new kind of university in which innovation and creativity are at the core of everything we do,” says RIT President Bill Destler.
The RIT delegation met with corporate leaders at 22 companies to form strategic relationships with companies that are noted for their innovative approaches to the development of new products and services. The visit was based in Silicon Valley, the renowned high-tech corridor between San Francisco and San Jose where about 1,500 RIT alumni reside.
Discussions centered on innovation, corporate research and development, sustainability (or “clean tech,” as they say in California) and collaborative models. Corporate leaders were asked what they would like to see infused in the college experience for RIT students, who will help write the next chapter on innovation.
“The trip was an exciting adventure for RIT,” says Michael Morley ’69 (business administration), chair of the Board of Trustees. “We are hoping this will lead to great opportunities for RIT students in the co-op program as well as in the workforce after they graduate. We are enhancing existing and establishing new relationships on the West Coast. A lot of these companies do not know the scope and breadth of RIT.”
Among the lessons learned and brought back to RIT:
- Take risks and accept failure: The ability to innovate requires a culture in which failure is an acceptable outcome.
- Value teamwork over individual effort: RIT graduates must learn to work and problem-solve collaboratively and within diverse environments.
- Experience entrepreneurship: Ensure that all students have the opportunity to experience the adrenaline rush that comes from starting something new. Entrepreneurial experiences must be injected into all parts of the undergraduate and graduate curriculum.
- Go green: The use of clean technologies to support movement toward a more sustainable future must be a priority in education as well as in the public and private sectors.
At Cisco, members of the RIT delegation see a demonstration of a new technology called ‘TelePresence’ that allows business leaders to meet through video and surround sound from anywhere in the world.
“If it is uncomfortable, you should be doing it.” Kathy Hill ’78 (mathematics), a senior vice president at Cisco Systems Inc., describing the West Coast philosophy of no fear of failure
E. Philip Saunders College of Business Dean Ashok Rao at Cisco Systems Inc.
“What can RIT do to make a difference? Embed innovation into all students.
Teach sustainability across disciplines. Add new degree programs.
And let Silicon Valley know about RIT with marketing.”
All the stops:RIT administrators and trustees met
with the following companies and
RIT trustees, many of whom are Rochester business leaders, gained new ideas on how to spark innovation within their own companies. “These are valuable lessons that we have brought back to Rochester to infuse into the Rochester and New York economy as well,” says Destler.
So why would firms from coast to coast – globally for that matter – consider partnering with RIT? Morley and Destler noted that with 16,000 students, RIT is now the 15th largest private university (undergraduates) in the U.S. It has rapidly grown to become the third largest provider of science, technology, engineering, math (the so-called STEM disciplines ) bachelor’s degrees in the nation among all private colleges and universities. And RIT’s co-op program attracts more than 1,900 employers nationwide who employ more than 3,300 RIT students each year.
Destler and Morley said they also received a very positive response from the West Coast companies to RIT’s new corporate research and development program (www.rit.edu/research/corporate). Here, RIT has established a program to accept a modest up-front payment – to be shared by the students, faculty, and the university – in return for relinquishing intellectual property rights associated with companysponsored research. This program has the potential to change the way universities and companies do business and to encourage technology transfer, basic research and economic development. A tour of Adobe in San Jose led to a discussion about RIT’s Ph.D. program in color science. University leaders are now engaged in further discussions on ways RIT can help Adobe, which employs about a dozen RIT alumni, solve problems in the area of color management.
“The trip exceeded my expectations in all respects,” says Destler. “We made important connections with some of the most prominent high-tech companies on the West Coast, we learned how they foster innovation, and we have brought back many ideas that can be implemented both at RIT and in the Rochester business community.”
The trip also included an alumni reception with the San Francisco and San Jose chapters. Nearly 300 attended the event at the Computer History Museum in Mountain View, Calif. Destler implored alumni to stay in touch with the university and spread the word of its growth in stature.
“Your university has come a long way in rapid time,” Destler told the alumni. “You should be proud of the trajectory we are on. We need your help in telling the RIT story to your family, friends and co-workers.”