Rachel Herring
Assistant Professor, Design
School of Design
College of Art and Design
Rachel Herring
Assistant Professor, Design
School of Design
College of Art and Design
Currently Teaching
GRDE-301
Graphic Design Studio III
3 Credits
This course explores information design in experiential and environmental contexts, focusing on three-dimensional spaces. It emphasizes problem-solving for functional requirements, information transmission, accessibility, and design structures in both print and digital formats. Key concepts include systems thinking, structural analysis, diagrammatic interpretation, and the visual display of information, with a focus on creating effective information graphics in spatial environments. The course builds on previously learned principles to help users navigate various interior and exterior environments while conveying relevant information. Applications include architectural graphics, signage, wayfinding, themed exhibition experiences, books, 2D graphics, and dynamic environments.
GRDE-304
Branding Systems
3 Credits
This course provides an in-depth overview of processes, theories, design methods, and advanced strategies for branding and systems design. Course content includes positioning, touchpoints, research, and management practices used to develop comprehensive design systems. Students will examine case studies to understand historical context while also exploring current and emerging trends in branding and systems design. At the completion of this course, students will be able to develop brand identities, brand strategies, and integrated design systems.
GRDE-308
Experiential Graphic Design
3 Credits
This course will focus on design problem solving for three-dimensional spaces and environments. Design process, initial concepts, and final design solutions are developed to assist users in negotiating various interior and exterior environments. Areas of application may include: architectural graphics, signage systems, exhibit design, themed museum experiences, and dynamic environments. Two-dimensional, three-dimensional, and digital design attributes are incorporated using appropriate materials and software.
GRDE-498
Graphic Design Internship
1-6 Credits
This course exposes students to the professional environment through outside job opportunities in graphic design studios, advertising agencies, corporate communications departments, and other acceptable organizations. Students will work under the guidance of art directors, creative directors, senior graphic designers, or marketing communications managers and perform creative work that is educational and meaningful for their short-term academic goals as well as their long-range career preparation. Documentation of the experience is required and final review from employer is obtained. The appointed faculty adviser will meet with the student upon completion for final evaluation for a grade. Students must obtain pre-approval of their department and complete the Internship Approval Form. Credit earned is used toward elective credits.
GRDE-599
Graphic Design Independent Study
1-6 Credits
Graphic Design Independent Study will provide students with the ability to focus in a specialized area of graphic design with an individual faculty member. Students, with the assistance of a faculty adviser, will propose a course of study. The independent study student must obtain permission of an instructor and department by completing the Independent Study Proposal Form to enroll.
In the News
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June 2, 2026
RIT continues strong showing in international design awards
Twenty-three students from RIT's graphic design and visual communication design programs were recognized in the 2026 Graphis New Talent Awards, a juried showcase of emerging creatives around the world. A number of the honored projects from RIT designers will also be featured in the awards' companion publication.
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September 24, 2025
New School of Film and Animation director, faculty roles for 2025-26
Ricky Figueora taking over as the new director of RIT's School of Film and Animation headlines exciting promotions and additions to the College of Art and Design faculty.