Students will expand upon the principles of grid theory, text and display typography, sequence, page layout, and type and image integration as they relate to a range of design applications: posters, instructional materials, brochures, magazines, books, etc. Visual organization, message communication, and imaging and page layout software skills are integrated in the course.

This course provides an in-depth overview of processes, theories, design methods, and advanced strategies for branding and systems design. Course content includes positioning, touchpoints, research, and management practices used to develop comprehensive design systems. Students will examine case studies to understand historical context while also exploring current and emerging trends in branding and systems design. At the completion of this course, students will be able to develop brand identities, brand strategies, and integrated design systems.

This course will provide students with conceptual, organizational, and aesthetic problem-solving methods to create unified and effective design systems, such as corporate identity systems, icon sets, poster and/or packaging series. Students will have an opportunity to synthesize graphic design principles from their previous courses into more advanced and in-depth projects. Research, concept generation, and relevant aesthetic principles will be emphasized. Presentation, writing, and professional skills will be a focus to prepare students for senior year coursework . Teamwork strategies and skills are implemented throughout the semester.

This course will focus on design problem solving for three-dimensional spaces and environments. Design process, initial concepts, and final design solutions are developed to assist users in negotiating various interior and exterior environments. Areas of application may include: architectural graphics, signage systems, exhibit design, themed museum experiences, and dynamic environments. Two-dimensional, three-dimensional, and digital design attributes are incorporated using appropriate materials and software.