Rachel Jerome Ferraro Headshot

Rachel Jerome Ferraro

Associate Professor

School of Photographic Arts and Sciences
College of Art and Design
rjfpph@rit.edu
Office Mailing Address
7B-2200

Rachel Jerome Ferraro

Associate Professor

School of Photographic Arts and Sciences
College of Art and Design

Education

BFA, Rochester Institute of Technology; MFA, Visual Studies Workshop

rjfpph@rit.edu
Personal Links
Personal Website
Areas of Expertise
Advertising Photography
Creative Entrepreneurship
Photography

Select Scholarship

Invited Article/Publication
Wang, Vivian and Rachel J. Ferraro (Photographer). "Exonerated, University of Rochester President Steps Down." The New York Times. (2018). Print.
Witze, Alexandra and Rachel J. Ferraro (Photographer). "University of Rochester president resigns as sexual-harassment probe ends." International Journal of Science. (2018). Print.
Mangan, Katherine and Rachel J. Ferraro (Photographer). "How a Harassment Controversy Tore a University Apart." The Chronicle of Higher Education. (2018). Print.
Davis, Nicola and Rachel J. Ferraro (Photographer). "Why Science Breeds a Culture of Sexism." The Guardian, UK. (2018). Print.
Hobson, Katherine and Rachel J. Ferraro (Photographer). "Identifying Successful College Programs." US News & World Report. (2018). Print.
Okamoto, Katie and Rachel J. Ferraro (Photographer). "How Architecture can Address the Mental Health Care Crisis." Metropolis Magazine. (2018). Print.
Saxena, Jaya and Rachel Jerome Ferraro (Photographer). "Women Hold Two Thirds of Nations Student Loan Debt." Elle Magazine. (2017). Web.
Wang, Vivian and Rachel Jerome Ferraro (Photographer). "Sexual Harassment Charges Roil Elite University." New York Times. (2017). Print.
Wang, Vivian and Rachel Jerome Ferraro (Photographer). "Rochester Launches New Inquiry Into Harassment Accusations." New York Times. (2017). Print.
Bourzac, Katherine and Rachel Jerome Ferraro (Photographer). "Inside the Far-out Glass Lab." MIT Technology Review. (2017). Print.
Guarino, Ben and Rachel Jerome Ferraro (Photographer). "Professors Urge Students to Avoid University of Rochester." Washington Post. (2017). Web.
Leparmentier, Arnaud and Rachel Jerome Ferraro (Photographer). "Kodak et Rochester, Combat pour une Renaissance." Le Monde. (2017). Print.
Lie, Tove and Rachel Jerome Ferraro (Photographer). "Presset Fram Gransking av Seksuell Trakassering." Khrono (Norway). (2017). Print.
Rabin, Roni Caryn and Rachel Jerome Ferraro (Photographer). "\"Want a Zika Test? It’s Not Easy.\"." The New York Times. (2016). Print.
Belluk, Pam and Rachel Jerome Ferraro (Photographer). "A Guide to Help Pregnant Women Reduce Their Zika Risk." The New York Times. (2016). Print.
Powell, Mike and Rachel Jerome Ferraro (Photographer). "What You Get for $1.5M." The New York Times. (2016). Print.
Tabuchi, Hiroko and Rachel Jerome Ferraro (Photographer). "Volkswagen Faces Long Road Ahead, After Civil Settlement." The New York Times. (2016). Print.
Lake, Laura and Rachel Jerome Ferraro (Photographer). "Key Differences Between Marketing and Advertising." The Balance. (2016). Web.
reference.com, and Rachel Jerome Ferraro (Photographer). "How Do Advertisements Persuade People?" reference.com. (2016). Web.
Kuther, Tara and Rachel Jerome Ferraro (Photographer). "Is Graduate School for You?" about.com. (2016). Web.
Grant, Sarah and Rachel Jerome Ferraro (Photographer). "Few Black College Students Major in High-Paying Fields." Bloomberg.com. (2016). Web.
Conger, Cristen and Rachel Jerome Ferraro (Photographer). "How Accurate is our Mental Image of Ourselves?" How Stuff Works: Science. (2016). Web.
Layton, Jill and Rachel Jerome Ferraro (Photographer). "This University is Allowing Students to Live with *Much* Older Roomates." Hello Giggles. (2016). Web.
Clark, Kim and Rachel Jerome Ferraro (Photographer). "Making Your Big College Decision." Money Magazine. (2016). Print.
Moore, Wes and Rachel Jerome Ferraro (Photographer). "Bridging The Gap to College Successs." HuffPost. (2016). Web.
Ferraro, Rachel Jerome. "Amazon Cloud Advertisement." International Ad Campaign: Amazon Cloud Drive Launch. (2015). Web.
about.com, and Rachel Jerome Ferraro (Photographer). "Prom Themes for 2015." About.com. (2015). Web.
Lucier, Kelci Lynn and Rachel Jerome Ferraro (Photographer). "How to Deal with a Bad Roomate." About.com. (2015). Web.
Lake, Laura and Rachel Jerome Ferraro (Photographer). "Marketing vs. Advertising: What's the Difference?" About.com. (2015). Web.
Peck, Patrice, Natelege Whaley, and Rachel Jerome Ferraro (Photographer). "Teens With Extraordinary College Acceptance Stories." BET. (2014). Web.
Ma, Winnie and Rachel Jerome Ferraro (Photographer). "5 Reasons Your College Decision Isn't Your Biggest Decision Ever." Huffington Post. (2015). Web.
ASK.com, and Rachel Jerome Ferraro (Photographer). "How Do Advertisements Persuade People?" ASK.com. (2015). Web.
Singal, Jesse and Rachel Jerome Ferraro (Photographer). "In Praise of the Rando Freshman Roommate." New York Magazine. (2014). Print.
Barber, Dan and Rachel Jerome Ferraro (Photographer). "What Farm-to-Table Got Wrong." New York Times. (2014). Print.
McKinley, Jesse and Rachel Jerome Ferraro (Photographer). "Growing Together on the Vine." New York Times. (2014). Print.
Smith, Jacquelyn and Rachel Jerome Ferraro (Photographer). "Thirteen College Majors in Which the Pay Goes Nowhere." MSN Money (Microsoft Network). (2014). Web.
Feeney, Nolan and Rachel Jerome Ferraro (Photographer). "College Speaker Calls Students Immature, Arrogant." NY Daily News. (2014). Web.
Whaley, Natelege and Rachel Jerome Ferraro (Photographer). "Report: Out-of-State Enrollment at Public Universities Hurt Minority Students." BET: Black Entertainment Television. (2013). Web.
Shows/Exhibits/Installations
Ferraro, Rachel Jerome. Intangible Expedition. 23 Sep. 2017. Museum of Visual Art, Beijing, China. Exhibit.
Ferraro, Rachel Jerome. Group Exhibition: The Plastic Crucible. 23 Apr. 2016. Makers Gallery, Rochester, NY. Exhibit.
Ferraro, Rachel Jerome. Toward the Surface. 6 Feb. 2015. Main Gallery, Visual Studies Workshop, Rochester, NY. Installation.
Ferraro, Rachel Jerome. Human+Time+Space. 17 Mar. 2011. Hua Lamphong Gallery, Bangkok, Thailand. Exhibit.
National/International Competition Award Winner
Ferraro, Rachel J. and Lorrie Frear. American Advertising Award. National Silver Award, Magazine Design. New Orleans, LA, 2017.
Book Chapter
Batt, Andy and Candace Dobro. "Your Digital Skeleton: The Importance of Image Workflow." Camera & Craft: Learning the Technical Art of Digital Photography. Ed. Katrin Eismann. Waltham, Massachusetts: Focal Press, 2015. 88-94. Print.
Invited Keynote/Presentation
Ferraro, Rachel Jerome. "Toward the Surface." Artist Talk. Visual Studies Workshop. Rochester, NY. 4 Mar. 2015. Address.

Currently Teaching

PHAP-302
Advertising Photography II
3 Credits
Building on the content delivered in Advertising Photography I, Advertising Photography II will introduce business aspects involved in commercial photography. Students will create self-promotion materials as well as a resume/cover letter. A cohesive portfolio is required at the end of the course. Students will also work on a group project, introducing them to the collaborative nature of the advertising business. Assignments will emphasize conceptual over technical solutions.
PHAP-336
Photo Illustration
3 Credits
This course will focus on the nature of the photographic fictions. Students will work on specific assignments, many of which will be generated from aspects of the history of photography. Lighting techniques are examined to create effective photographs. Digital post-production is discussed as a means to enhance the images as required by the assignments.
PHAP-350
Topics in Advertising Photo
3 Credits
Photography (and photographic education) is in a perpetual state of flux due to constant changes in practices and technology. Topics in advertising photography will provide students with the opportunity to explore this shifting terrain of photography and imaging. The content taught in this course will change frequently and the course may be repeated for credit, however each particular topic may have limits on repeatability.
PHAR-202
Elements of Advertising Photography
3 Credits
This course will introduce students to the field of assignment photography. Students will create images from assignments that relate to projects they could encounter after graduation. They will be instructed in the basic photographic skills needed in the photography industry. Practical use of exposure metering and digital workflow will be discussed. Training will be provided in the use of professional cameras and lighting equipment, as well as developing marketing materials. Portraiture and still life photography will be covered both in the studio and on location. Students will learn about career choices available in the photography industry as well as encourage students to develop their own artistic vision.
PHAR-599
Photography Independent Study
1 - 3 Credits
Photography Independent Study will provide students with the ability to study in a specialized area with an individual faculty member. Students, with the assistance of a faculty adviser, will propose a course of study. Photography Independent Study students must obtain permission of an instructor and complete the Independent Study Permission Form to enroll.

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