Rachel Jerome Ferraro Headshot

Rachel Jerome Ferraro

Assistant Professor

School of Photographic Arts and Sciences
College of Art and Design

Office Mailing Address
7B-2200

Rachel Jerome Ferraro

Assistant Professor

School of Photographic Arts and Sciences
College of Art and Design

Education

BFA, Rochester Institute of Technology; MFA, Visual Studies Workshop


Personal Links
Areas of Expertise

Select Scholarship

Invited Article/Publication
Wang, Vivian and Rachel J. Ferraro (Photographer). "Exonerated, University of Rochester President Steps Down." The New York Times. (2018). Print.
Witze, Alexandra and Rachel J. Ferraro (Photographer). "University of Rochester president resigns as sexual-harassment probe ends." International Journal of Science. (2018). Print.
Mangan, Katherine and Rachel J. Ferraro (Photographer). "How a Harassment Controversy Tore a University Apart." The Chronicle of Higher Education. (2018). Print.
Davis, Nicola and Rachel J. Ferraro (Photographer). "Why Science Breeds a Culture of Sexism." The Guardian, UK. (2018). Print.
Hobson, Katherine and Rachel J. Ferraro (Photographer). "Identifying Successful College Programs." US News & World Report. (2018). Print.
Okamoto, Katie and Rachel J. Ferraro (Photographer). "How Architecture can Address the Mental Health Care Crisis." Metropolis Magazine. (2018). Print.
Saxena, Jaya and Rachel Jerome Ferraro (Photographer). "Women Hold Two Thirds of Nations Student Loan Debt." Elle Magazine. (2017). Web.
Wang, Vivian and Rachel Jerome Ferraro (Photographer). "Sexual Harassment Charges Roil Elite University." New York Times. (2017). Print.
Wang, Vivian and Rachel Jerome Ferraro (Photographer). "Rochester Launches New Inquiry Into Harassment Accusations." New York Times. (2017). Print.
Bourzac, Katherine and Rachel Jerome Ferraro (Photographer). "Inside the Far-out Glass Lab." MIT Technology Review. (2017). Print.
Guarino, Ben and Rachel Jerome Ferraro (Photographer). "Professors Urge Students to Avoid University of Rochester." Washington Post. (2017). Web.
Leparmentier, Arnaud and Rachel Jerome Ferraro (Photographer). "Kodak et Rochester, Combat pour une Renaissance." Le Monde. (2017). Print.
Lie, Tove and Rachel Jerome Ferraro (Photographer). "Presset Fram Gransking av Seksuell Trakassering." Khrono (Norway). (2017). Print.
Rabin, Roni Caryn and Rachel Jerome Ferraro (Photographer). "\"Want a Zika Test? It’s Not Easy.\"." The New York Times. (2016). Print.
Belluk, Pam and Rachel Jerome Ferraro (Photographer). "A Guide to Help Pregnant Women Reduce Their Zika Risk." The New York Times. (2016). Print.
Powell, Mike and Rachel Jerome Ferraro (Photographer). "What You Get for $1.5M." The New York Times. (2016). Print.
Tabuchi, Hiroko and Rachel Jerome Ferraro (Photographer). "Volkswagen Faces Long Road Ahead, After Civil Settlement." The New York Times. (2016). Print.
Lake, Laura and Rachel Jerome Ferraro (Photographer). "Key Differences Between Marketing and Advertising." The Balance. (2016). Web.
reference.com, and Rachel Jerome Ferraro (Photographer). "How Do Advertisements Persuade People?" reference.com. (2016). Web.
Kuther, Tara and Rachel Jerome Ferraro (Photographer). "Is Graduate School for You?" about.com. (2016). Web.
Grant, Sarah and Rachel Jerome Ferraro (Photographer). "Few Black College Students Major in High-Paying Fields." Bloomberg.com. (2016). Web.
Conger, Cristen and Rachel Jerome Ferraro (Photographer). "How Accurate is our Mental Image of Ourselves?" How Stuff Works: Science. (2016). Web.
Layton, Jill and Rachel Jerome Ferraro (Photographer). "This University is Allowing Students to Live with *Much* Older Roomates." Hello Giggles. (2016). Web.
Clark, Kim and Rachel Jerome Ferraro (Photographer). "Making Your Big College Decision." Money Magazine. (2016). Print.
Moore, Wes and Rachel Jerome Ferraro (Photographer). "Bridging The Gap to College Successs." HuffPost. (2016). Web.
Ferraro, Rachel Jerome. "Amazon Cloud Advertisement." International Ad Campaign: Amazon Cloud Drive Launch. (2015). Web.
about.com, and Rachel Jerome Ferraro (Photographer). "Prom Themes for 2015." About.com. (2015). Web.
Lucier, Kelci Lynn and Rachel Jerome Ferraro (Photographer). "How to Deal with a Bad Roomate." About.com. (2015). Web.
Lake, Laura and Rachel Jerome Ferraro (Photographer). "Marketing vs. Advertising: What's the Difference?" About.com. (2015). Web.
Peck, Patrice, Natelege Whaley, and Rachel Jerome Ferraro (Photographer). "Teens With Extraordinary College Acceptance Stories." BET. (2014). Web.
Ma, Winnie and Rachel Jerome Ferraro (Photographer). "5 Reasons Your College Decision Isn't Your Biggest Decision Ever." Huffington Post. (2015). Web.
ASK.com, and Rachel Jerome Ferraro (Photographer). "How Do Advertisements Persuade People?" ASK.com. (2015). Web.
Singal, Jesse and Rachel Jerome Ferraro (Photographer). "In Praise of the Rando Freshman Roommate." New York Magazine. (2014). Print.
Barber, Dan and Rachel Jerome Ferraro (Photographer). "What Farm-to-Table Got Wrong." New York Times. (2014). Print.
McKinley, Jesse and Rachel Jerome Ferraro (Photographer). "Growing Together on the Vine." New York Times. (2014). Print.
Smith, Jacquelyn and Rachel Jerome Ferraro (Photographer). "Thirteen College Majors in Which the Pay Goes Nowhere." MSN Money (Microsoft Network). (2014). Web.
Feeney, Nolan and Rachel Jerome Ferraro (Photographer). "College Speaker Calls Students Immature, Arrogant." NY Daily News. (2014). Web.
Whaley, Natelege and Rachel Jerome Ferraro (Photographer). "Report: Out-of-State Enrollment at Public Universities Hurt Minority Students." BET: Black Entertainment Television. (2013). Web.
Shows/Exhibits/Installations
Ferraro, Rachel Jerome. Intangible Expedition. 23 Sep. 2017. Museum of Visual Art, Beijing, China. Exhibit.
Ferraro, Rachel Jerome. Group Exhibition: The Plastic Crucible. 23 Apr. 2016. Makers Gallery, Rochester, NY. Exhibit.
Ferraro, Rachel Jerome. Toward the Surface. 6 Feb. 2015. Main Gallery, Visual Studies Workshop, Rochester, NY. Installation.
Ferraro, Rachel Jerome. Human+Time+Space. 17 Mar. 2011. Hua Lamphong Gallery, Bangkok, Thailand. Exhibit.
National/International Competition Award Winner
Ferraro, Rachel J. and Lorrie Frear. American Advertising Award. National Silver Award, Magazine Design. New Orleans, LA, 2017.
Book Chapter
Batt, Andy and Candace Dobro. "Your Digital Skeleton: The Importance of Image Workflow." Camera & Craft: Learning the Technical Art of Digital Photography. Ed. Katrin Eismann. Waltham, Massachusetts: Focal Press, 2015. 88-94. Print.
Invited Keynote/Presentation
Ferraro, Rachel Jerome. "Toward the Surface." Artist Talk. Visual Studies Workshop. Rochester, NY. 4 Mar. 2015. Address.

Currently Teaching

PHAR-357
3 Credits
Professional photographers traditionally make imagery solely for specific projects and clients, which often constitute their entire body of work. In today’s world, those hiring professional photographers expect to see work of an individual nature that reflect personal interests and/or viewpoints. Students will identify a topic/subject to create a body of personal work. Historical and contemporary examples of extended photographic projects will be viewed and discussed. Output, display and installation options will require extensive research as students articulate their project. The work will consist of the conceptualization, execution and presentation of long-term project(s). Students will be encouraged to explore concepts and outcomes extensively through contemporary photography as well as related media will be welcomed and encouraged. Students will present a final project formatted for appropriate display, based on their research and topic.
PHAR-202
3 Credits
This course will provide an introduction to the field of commercial photography, as well as encourage students to develop their own artistic vision. Students will create images from assignments that relate to projects they will encounter after graduation. They will be instructed in the basic photographic skills needed in the commercial field. Practical use of exposure metering and digital workflow will be discussed. Training will be provided in the use of professional cameras and lighting equipment, as well as developing a web presence. Portraiture and still life photography will be covered both in the studio and on location. Students will learn about career choices available in the commercial photography business.
PHAP-302
3 Credits
Building on the content delivered in Advertising Photography I, Advertising Photography II will introduce business aspects involved in commercial photography. Students will create self-promotion materials as well as a resume/cover letter. A cohesive portfolio is required at the end of the course. Students will also work on a group project, introducing them to the collaborative nature of the advertising business. Assignments will emphasize conceptual over technical solutions.
PHAR-599
1 - 3 Credits
Photography Independent Study will provide students with the ability to study in a specialized area with an individual faculty member. Students, with the assistance of a faculty adviser, will propose a course of study. Photography Independent Study students must obtain permission of an instructor and complete the Independent Study Permission Form to enroll.
PHAP-311
3 Credits
An advanced study of people photography, this course will focus on the development of the photographic and social skills of the commercial photographer. This course will examine the effects of light, camera choice, and subject pose on reproducing the human form as a photograph. The student will learn to develop strategies for photographing people, build upon lighting skills, and improve photographic styling techniques. Casting and directing models, as well as the role of a professional photographic team will be included in the lectures, demonstrations, and assignments.
PHAP-313
3 Credits
This course will explore the role of photography and design in contemporary magazines as well as online content. Students will have the option of working with still life, people, location, documentary, and architecture or fashion photography. Current events will be discussed for picture possibilities. Emphasis will be placed on producing multiple or sequential images that relate to social and political issues. Historical and contemporary studies of layout and style will be examined. A professional quality magazine featuring work done by all students will be produced. All projects will be done in collaboration with students in the graphic design major in the School of Design.
PHAR-207
3 Credits
Changing technology continues to influences how photographers capture, modify, distribute, and consume images. This course will emphasize the development of artistic voice in the context of this evolving climate. By further mastering craft, students will gain experience in using technology to expand what is possible in the photographic image, both technically and creatively. Course topics will include photographic creativity, image capture, optimization, construction, manipulation, and distribution. Proficiency in new technologies will push boundaries of image making, augment a visual vocabulary, and expand creative expression.

Featured Work