Bob Rose Headshot

Bob Rose

Assistant Professor
Photographic Sciences Program
College of Art and Design

585-475-2704
Office Location

Bob Rose

Assistant Professor
Photographic Sciences Program
College of Art and Design

Education

BS, Rochester Institute of Technology; MEd, American InterContinental University

Bio

Bob Rose graduated from Rochester Institute of Technology in 1978. Hired in 2015 by his alma mater, Bob brought more than 35 years of experience in the industry as a photographer, educator, and consultant. In 1999, he opened VMI to provide innovative solutions and act as a technology resource for corporations and others. His worldwide contributions have allowed companies to make better products, promote their products more effectively by increasing brand awareness, and make it easier for people to use photographic equipment. During his career, he developed new photographic devices and techniques, directed the use of new technologies, and has helped make good things happen for photography. He served as Editor-at-Large for Photo District News & Rangefinder magazines for 17 years overviewing new products and technologies, and assisting companies in making important business decisions, such as when a new product or technology should be shared. Bob has photographed on six continents and underwater in four oceans. He has published countless articles and has two patents to his credit. Bob earned a Master’s degree in Education from the American Intercontinental University School of Education specializing in Online Training in 2004. He earned his BS degree in Professional Photography from the RIT School of Photographic Arts and Sciences in 1978 and was the 2019 recipient of the prestigious Chuck Westfall Technical Education Award. The honor was given at the fifth annual Lucie Technical Awards, which recognize those advancing the photographic industry.

585-475-2704

Currently Teaching

PHPS-599
1 - 3 Credits
Photography independent study will provide students with the ability to study in a specialized area with an individual faculty member. Students, with the assistance of a faculty adviser will propose a course of study. Photography Independent Study students must obtain permission of an instructor and complete the Independent Study Permission Form to enroll. **Note: Students can only earn up to 6 credits of independent study towards completion of their degree**
PHPS-202
3 Credits
This is the second course in a two-semester sequence that explores new and different photographic skills and methods useful in scientific photography not covered in Scientific Photography I. Appropriate subjects will be explored in each of the various assignments designed to develop methods used in various scientific applications. Students will investigate new ways to reveal a subject's characteristics such as imaging with ultraviolet and infrared revealing what cannot be observed without photographic imaging and image processing. The course will expose students to the processes required to produce scientific research as well as scientific posters.
PHPS-403
3 Credits
Students will execute a major project proposed in the first course of the sequence: PS Capstone I. Projects may address subjects related to the photographic sciences or other relevant topics. Students will provide a progress report to the course coordinator at set intervals. Class will meet weekly to provide discussion and feedback on individual projects.
PHPS-201
3 Credits
The first course of a two-semester sequence that will develop photographic skills and approaches required in scientific photography. The course will develop scientific methods required for standardized imaging. Appropriate subjects including contact lenses, rice grains and other challenging, nearly invisible objects will be explored. Students will investigate unique illumination techniques in order to reveal a subject’s unusual characteristics. Techniques including polarized light and fluorescence reveal what cannot easily be observed without specialized photographic imaging and image processing. In addition, the course will expose students to ethical problems encountered in scientific imaging including managing and processing digital data.
PHMS-711
3 Credits
This course will present a detailed overview of critical trends and issues related to the graphic communications and imaging industries. It will provide an in-depth analysis of key technologies with a special emphasis on emerging, disruptive innovations as well as business, environmental and regulatory issues. The course content will emphasize cultural, economic, and technological trends and is intended to provide students with industry accepted methods used to identify changes in the industry. By tracing historical roots, analyzing present issues and detailing future trends, students will be prepared to develop insights into the nature and scope of the challenges and opportunities facing industry leaders and how to manage these challenges. As a part of the experience, students will develop sharply focused analytical skills and the ability to summarize findings based on industry normals.
PHMS-721
3 Credits
This course will provide students with the knowledge required to improve an imaging or graphic communications business. Students will gain an understanding of the business assessment process and decision-making skills required for implementing change in the graphic communications and imaging industries. At the completion of this course, students will learn how to evaluate a firm’s economic, operational, and market positions and apply practical solutions that improve business practices.

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