Design Imagery | GRDE 202

Fundamental to the study of graphic design is the creative use of images in a design context. In addition to learning how to create effective and meaningful imagery, designers need to know how to appropriately select and use images for a range of applications. Beyond the fundamental techniques and principles of creating imagery, is the understanding of their effective use in particular or given contexts. Knowing how to create on message for specified themes and/or audiences is key to delivering appropriate imagery in design.

Projects:
Pictograms - An iconic sign which represents complex facts, not through words or sounds but through visual carriers of
meaning, cultural neutrality, and international symbolism.Pictograms are used to warn, guide, or protect, and need to be immediately decipherable. They must get right to the heart of the matter by visually conveying a vital piece of information in such a way that it cannot be misunderstood. They should be internationally recognizable and independent of culture. Pictogram Series theme options: airport; amusement park; home improvement center; hospital departments; orchestra sections; supermarket departments; zoo displays.

Graphic Translation - Images of instant recognition and visual interest, graphic translations are iconic representations
simplified so that only the visual essence of an object is retained. It is a graphic style of drawing with a multitude of individual
and stylistic approaches. The process of graphic translation focuses on the creations of images using abstraction, reduction,
and interpretation with point, line, plane, shade, and shadow. Graphic translations capture the essence of an object through visual editing. Graphic Translation theme: One organic item and one mechanical item that must relate visually or functionally; AND the element of showing motion must be included.

Icons + Symbols - A symbol is a sign, the function of which is identification. An icon informs, translates, and warns. They can be simple or complex, but they work best when they are familiar and recognizable. The heart of an icon is the metaphor it uses. Students created 4 icons that symbolize given topics about themselves.

Visual Continuity/Systems Design - Visual Systems is an in-depth study of the structural and organizational systems at work in graphic design such as grids, modules, classification, proportion, series, progression, symmetry, and rhythm. Design problems are studied holistically through projects that stress dynamic relationships among content, form and context. Visual systems are effective tools, providing at once both structure and flexibility. PROJECT THEME: “Special Edition Currency/Banknote Design.

Transmitting Meaning/Visual & Verbal Synergy - Use of images, by its nature is communication. All images carry a message of some sort – you cannot use an image without conveying a meaning or opening it up to interpretation. Images can be understood in different ways depending on the context in which they are used. Style may also affect meaning in how the viewer perceives the message. Image can be composed to help viewers navigate through the information so that the message is clearly communicated. Various devices such as balance, graphic symbols, and hierarchy can be utilized to direct the viewer to important information. PROJECT THEME: Interpreting Poetic Messages. Using one or more of the principles of direction, hierarchy, visual continuity, rhythm and repetition, and synergy, students created a poster that thoughtfully visually and verbally interprets a poetic message composed by the student after choosing 12 key words from a box of magnetic poetry.

Dennis Sheng | Pictogram | Theme: Airport Terminal

Andrea Shaver | Pictogram | Theme: Orchestra Sections

Eliza Tehan - Pictogram | Theme: Hardware Store Depts.

Jay Fleckenstein | Pictogram | Theme: Home Improvement Store

Lauren Mays | Graphic Translation | Organic & Mechanical relationships

Lisa Castore | Graphic Translation | Organic & Mechanical relationships

Tori Bonagura | Graphic Translation | Organic & Mechanical relationships

Joe Hodapp | Graphic Translation | Organic & Mechanical relationships

Jay Fleckenstein | Graphic Translation | Organic & Mechanical relationships

Andrea Shaver | Icon Design | Personal Iconic Translations

Sarah Ingerick | Icon Design | Personal Iconic Translations

Dennis Sheng | Icon Design | Personal Iconic Translations

Emily Rollin | Icon Design | Personal Iconic Translations

Kim Stager | Icon Design | Personal Iconic Translations

Lauren Mays | Icon Design | Personal Iconic Translations

Cody Schuster | Corporate Symbol + variations

Liz McGrail | Corporate Symbol

Leah Hall | Corporate Symbol

Liah Pérez | Corporate Symbol

Brandon Edquist | Corporate Symbol

Andrea Shaver | Currency Design | design continuity + systems design

Hannah Tangeman | Currency Design | design continuity + systems design

Jessica Arevalo | Currency Design | design continuity + systems design

Jessica Cook | Currency Design | design continuity + systems design

Tori Bonagura | Currency Design | design continuity + systems design

Kirsten Francis | Currency Design | design continuity + systems design

Emily Rollin | Poetic Poster | Transmitting meaning + visual and verbal synergy

Kirsten Francis | Poetic Poster | Transmitting meaning + visual and verbal synergy

Carina Singletary | Poetic Poster | Transmitting meaning + visual and verbal synergy

Hannah Tangeman | Poetic Poster | Transmitting meaning + visual and verbal synergy

Jessica Cook | Poetic Poster | Transmitting meaning + visual and verbal synergy

Jay Fleckenstein | Poetic Poster | Transmitting meaning + visual and verbal synergy

Joe Hodapp | Poetic Poster | Transmitting meaning + visual and verbal synergy

Lauren Mays | Poetic Poster | Transmitting meaning + visual and verbal synergy

Tori Bonagura | Poetic Poster | Transmitting meaning + visual and verbal synergy