Creativities: Saunders Professor Publishes Book About the Creative Process

Professor of management dt ogilvie, Ph.D., co-authored Creativities: The What, How, Where, Who, and Why of the Creative Process. Made for the modern creative, the book encourages readers to cultivate their own creative process that exceeds the bounds of convention or ‘best practice”.

The book centers on five key questions that “address the what, how, where, who, and why of the creative process” in an inspiring and out-of-the-box manner. Creativities includes cases, frameworks, and visual elements to empower the reader with the proper tools to easily build their own unique creative process. 

Daniel H. Pink, #1 New York Times bestselling author, calls it “an essential read,” and Micheal A. Hitt, a University Distinguished Professor emeritus at Texas A&M University, says it’s “a book for the ages.”

Creativities: The What, How, Where, Who, and Why of the Creative Process is available for purchase in June.