Jesse Redlo Headshot

Jesse Redlo

Program Manager Executive MBA

Saunders Executive Education
Saunders College of Business

Office Location

Jesse Redlo

Program Manager Executive MBA

Saunders Executive Education
Saunders College of Business

Bio

Dr. Redlo received his Ed.D. in educational leadership, specializing in instructional leadership and educational technology from the American College of Education (ACE) and received his M.S. and B.S. (summa cum laude) in hospitality and tourism management from the Rochester Institute of Technology (RIT), where he also completed the Higher Education Fellowship program.

Dr. Redlo has served as an Adjunct faculty member at RIT in various capacities since 2016 and joined the Saunders College of Business as an Adjunct Professor in January 2021. Since joining Saunders, Dr. Redlo primarily teaches Management Information Systems, Marketing, and Organizational Behavior. 

Dr. Redlo's interprofessional research continues to inform best practices in bridging educational inequities, promoting student activism, and best practices for using technology in education and business settings. Overall, Dr. Redlo's research aims to make education, especially business education, more accessible and equitable.

Outside of teaching and research, Dr. Redlo is deeply involved in his local community, serving as the Chairperson of the Town of Henrietta Youth Development Advisory Committee and as a Rotarian in the Rush-Henrietta Rotary Club.

Select Scholarship

Full Length Book
(2021). The proper role of higher education in a democratic society. Redlo, J., & Waight-Morabito, A.
(2021). Enabling technology for neuro-developmental disorders: From diagnosis to rehabilitation.. Redlo, J., & Dhir, H.
(2021). Barriers for teaching 21st-century competencies and the impact of digitalization. Redlo, J.,
(2018). College success: A guide to navigating Monroe Community College. Redlo, J.,
Book Chapter
(2021). Student activism via shared governance in higher education. The proper role of higher education in a democratic society. Redlo, J., & Waight-Morabito, A.
(2021). The use of educational technology to improve learning for persons with neuro-developmental disorders. Enabling technology for neuro-developmental disorders: From diagnosis to rehabilitation.. Redlo, J., & Dhir, H.
(2021). Barriers in teaching the 4 C's of 21st-century competencies: Dismantling the obstacles. Barriers for teaching 21st-century competencies and the impact of digitalization. Redlo, J.,
(2018). Presentation information. College success: A guide to navigating Monroe Community College. Redlo, J.,
Invited Keynote/Presentation
Harris, K., & Redlo, J. (2021). Emergence of gamification as an educational tool: Implications on digital literacy and equity. Women Researchers in Electronics and Computing 2021 International Conference.
Kiss, E., Redlo, J., & Jerum, A. (2020). Coronavirus Training for Direct Support Professionals. National Association for the Dually Diagnosed (NADD) 37th Annual Conference & Exhibit Show.
Redlo, J., (2020). Engaging Students in Distance Learning. Rochester Educational Opportunity Center Professional Development Days.
Redlo, J., (2019). Video Instruction for Online Restaurant Management Concepts. Open SUNY Effective Practices Conference.
Published Conference Proceedings
Harris, K., & Redlo, J. (2021). Emergence of digitized gamification as an educational tool: Implications on digital literacy and equity.. AIJR Proceedings.
Redlo, J., & Hsieh, J. (2017). Students perceived features & barriers to success in online courses: A case study. 2017 Graduate Hospitality & Tourism Research Conference Proceedings.
Invited Article/Publication
Kiss, E., & Redlo, J. (2020). Meeting the need: Creation of an online infection prevention course by the Golisano Institute for Developmental Disability Nursing for direct support professionals during COVID-19. Journal of Intellectual Disabilities. . .
Redlo, J., Kiss, E., & Harris, K. (2020). Educating Underprepared Professionals during COVID-19: A Case Study.. Journal of Research & Teaching in Developmental Education. . .

Currently Teaching

GRCS-701
3 Credits
This is an introductory graduate-level survey course on research design/methods and analysis. The course provides a broad overview of the process and practices of research in applied contexts. Content includes principles and techniques of research design, sampling, data collection, and analysis including the nature of evidence, types of research, defining research questions, sampling techniques, data collection, data analysis, issues concerning human subjects and research ethics, and challenges associated with conducting research in real-world contexts. The analysis component of the course provides an understanding of statistical methodology used to collect and interpret data found in research as well as how to read and interpret data collection instruments.
MKTG-230
3 Credits
An introduction to the field of marketing, stressing its role in the organization and society. Emphasis is on determining customer needs and wants and how the marketer can satisfy those needs through the controllable marketing variables of product, price, promotion and distribution.
MKTG-365
3 Credits
Marketing analytics is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). Understanding marketing analytics allows marketers to be more efficient at their jobs and minimize wasted online and offline marketing dollars. It also provides marketers with the information necessary to help support company investment in marketing strategy and tactics. This course provides the participant with the necessary knowledge and practical insights that will help a marketing manager get more out of available data and take strategic advantage of the analysis. This interactive, participatory course is designed to answer key questions: “What is marketing analytics, how can marketing analytics improve my marketing efforts and how can I integrate marketing analytics into my business?
MKTG-430
3 Credits
This course introduces the student to the general theories of Social Media Marketing and its relevance and importance as a Marketing tool. The student will learn how to create campaigns and the strategies and tactics in the most popular social media platforms, as generate reports and actions based on social media analytics.
MKTG-776
3 Credits
An essential element of corporate success is the management of products and brands. Firms in both consumer and commercial industries often manage their marketing strategies and tactics through the activities of their product and brand managers. This course will examine the role of product and brand managers in the development and execution of strategies that deliver value to targeted customers and grow the business. The role of product and brand managers will be examined through all phases of the firm's product and brand life cycle. The course emphasizes the decisions that firms expect product and brand managers to make to achieve market share and financial objectives.

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