Linda Chamot
Scheduling Officer
Student Services
Saunders College of Business
585-475-7796
Office Location
Linda Chamot
Scheduling Officer
Student Services
Saunders College of Business
585-475-7796
Currently Teaching
MKTG-310
Marketing Research
3 Credits
Marketing research focuses on methods used to understand the changing needs of customers and markets to guide the decision-making of managers. The course emphasizes the data-driven elements of the marketing research process. Through hands-on methods, students will work through research problem formulation, data sources, data collection methods, and analysis.
In the News
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June 22, 2022
2020-22 Saunders Faculty and Staff Go Above and Beyond
Saunders College of Business recognizes the accomplishments of its outstanding employees.