Rajendran Murthy Headshot

Rajendran Murthy

Associate Professor

Department of MIS, Marketing, and Analytics
Saunders College of Business

Office Location

Rajendran Murthy

Associate Professor

Department of MIS, Marketing, and Analytics
Saunders College of Business

Education

BE, University of Madras (India); MBA, Ph.D., Southern Illinois University


Areas of Expertise

Select Scholarship

Invited Article/Publication
Demartino, R., Murthy, R., & Atkins, S. (2023). Career Motivators And Dynamics Of Entrepreneurship In The Deaf Community. Journal of Developmental Entrepreneurship. . .
Angelis, J., Murthy, R., Beaulieu, T., & Miller, J. (2022). Better Angry than Afraid: The Case of Post Data Breach Emotions on Customer Engagement. IEEE Transactions on Engineering Management. . .
Gianiodis, P., Murthy, R., & Ettlie, J. (2022). How Do External Networks and Strategic Targeting Impact Open Innovation in the Global Auto Industry?. IEEE Transactions on Engineering Management. . .
Kesgin, M., Murthy, R., & Lagiewski, R. (2021). Profiling food festivals by type, name and descriptive content: A population level study. British Food Journal. . .
Kesgin, M., Taheri, B., Murthy, R., Decker, J., & Gannon, M. (2021). Making Memories: A Consumer-Based Model of Authenticity Applied to Living History Sites. International Journal of Contemporary Hospitality Management. 33. 3610-3635.
Ettlie, J., Muammer, O., & Miurthy, R. (2021). R&D Dynamic Capabilities in a Changing Regulatory Context. IEEE Transactions on Engineering Management. . .
Kesgin, M., Murthy, R., & Pohland, L. (2019). Residents as destination advocates: the role of attraction familiarity on destination image. Journal of Hospitality and Tourism Insights. 2. 55-74.
Kesgin, M., & Murthy, R. (2019). Consumer engagement: the role of social currency in online reviews. Service Industries Journal. 39. 609-636.
Sashittal, H., Hodis, M., & Sriramachandramurthy, R. (2015). Case Version: Entifying your brand among Twitter-using millenials. Harvard Business Review. . .
DeMartino, R., Sriramachandramurthy, R., Miller, J., & Angelis, J. (2015). Looking Inside the Black Box of Growth Efforts in Declining Small Firms: The Role of Growth Factors, Planning and Implementation. Advances in Entrepreneurship, Firm Emergence and Growth. . .
Stromeyer, W., Miller, J., Sriramachandramurthy, R., & DeMartino, R. (2015). The Prowess and Pitfalls of Bayesian Structural Equation Modeling: Important Considerations for Management Research. Journal of Management. . .
Sashittal, H., Hodis, M., & Sriramachandramurthy, R. (2015). Entifying Your Brand Among Twitter-using Millenials. Business Horizons. . .
Hodis, M., Sriramachandramurthy, R., & Sashittal, H. (2015). Interact with Me: A Four Segment Facebook Engagement Framework for Marketers. Journal of Marketing Management. . .
Sashittal, H., Hodis, M., & Sriramachandramurthy, R. (2014). Is Your Brand a Living Entity?. Sloan Management Review. 55. 95-96.
Liao, A., Hull, C., & Sriramachandramurthy, R. (2013). The Six Facets Model of Technology Management: A Study in the Digital Business Industry. International Journal of Innovation and Technology Management. 10. 24.
Sashittal, H., Sriramachandramurthy, R., & Hodis, M. (2012). Case Version: Targeting college students on Facebook? How to stop wasting your money. Harvard Business Review. . .
Sashittal, H., Sriramachandramurthy, R., & Hodis, M. (2012). Targeting college students on Facebook? How to stop wasting your money. Business Horizons. 55. 495-507.
Sriramachandra Murthy, R., Balasubramanian, S., & Hodis, M. (2009). Spyware and Adware: How Do Internet Users Defend Themselves?. American Journal of Business. 24. 41-52.
Published Conference Proceedings
Murthy, R., & Angelis, J. (2023). Data Breaches: Fool me Once, Shame on Me, Fool me Twice, It's Business as Usual. INFORMS.
Murthy, R., & Angelis, J. (2022). The role of Fear and Anger in Customer Engagement. INFORMS.
Murthy, R., & Gianiodis, P. (2022). Are R&D and Sustainability Synergistic? Investigating R&D Performance of Post-Acquisition Sustainable Ventures. Journal of the Product Innovation and Management Research Conference Forum,.
Ettlie, J., Murthy, R., & Gianiodis, P. (2020). Open Ambidexterity: Comparing Three Industries for M&A and Crowdsourcing Strategies. World Open Innovation Conference.
Murthy, R., (2019). Certified Benefit Corporations: A Survival Analysis of Hybridity. Society for Marketing Advances.
Murthy, R., & Kesgin, M. (2019). An Affordances Approach to Social Media Engagement. International Hospitality Information Technology Association(iHITA) Annual Conference 2019.
Ettlie, J., Murthy, R., & Gianiodis, P. (2018). Open Ambidexterity: M&A versus Crowdsourcing Strategies. World Open Innovation Conference.
Murthy, R., (2018). Online consumer engagement: The role of social currency in reviews. Society for Marketing Advances.
Murthy, R., Ettlie, J., & Gianiodis, P. (2017). Acquiring Open Innovation. 25TH IPDMC: INNOVATION AND PRODUCT DEVELOPMENT MANAGEMENT CONFERENCE.
Gianiodis, P., Murthy, R., & Ettlie, J. (2017). Mergers & Acquisitions, R&D and Crowd Sourcing: Substitution or Complements?. World Open Innovation Conference.
Murthy, R., Hodis, M., & Sashittal, H. (2017). Indulgence on Facebook: The Case of Narcissism and Voyeurism. Society for Marketing Advances.
Murthy, R., Hodis, M., & Sashittal, H. (2017). Mediated Voyuerism and Narcissistic Indulgence on Facebook. Marketing Management Association Spring Conference.
Hodis, M., Sriramachandramurthy, R., & Sashittal, H. (2016). Communicating with Your Local Audience on Facebook: A Two-Step Local Engagement Model. 2016 Global Research Symposium on Marketing and Entrepreneurship.
Sriramachandramurthy, R., Hodis, M., Gentilucci, M., & Long, D. (2016). Second Screens: The Case of Distraction vs Enhanced Engagement. Society for Marketing Advances.
Hodis, M., Sriramachandramurthy, R., & Sashittal, H. (2016). It's All About Me! A Two-Step Model to Consumer Brand Engagement on Facebook. American Marketing Association Summer Conference.
Angelis, J., & Sriramachandramurthy, R. (2012). Are Innovative Companies also More Interactive? Evidence from Company Websites. INFORMS.
Sriramachandramurthy, R., Hodis, M., & Sashittal, H. (2011). Life on Facebook: An Exploratory Study of the Consumers Relationship with Facebook and the Challenges it Poses for Marketers. 19th International Colloquium in Relationship Marketing.
Angelis, J., Sriramachandramurthy, R., Miller, J., & DeMartino, R. (2011). Intentionality to Reality: A Study of How Small Businesses Begin Their Road to Growth. United States Association for Small Business and Entrepreneurship.
Miller, J., Angelis, J., Sriramachandramurthy, R., & DeMartino, R. (2011). Of Breeds, Tricks and Age: the Case of Small Business Growth and Market Choice Strategy. Academy of Marketing Science.
Miller, J., Angelis, J., Sriramachandramurthy, R., & DeMartino, R. (2011). The Effect of Resources, Entrepreneurship, and Strategic Intent on Small Business Growth Processes. The Production and Operations Management Society.
Sriramachandramurthy, R., Hodis, M., & Sashittal, H. (2011). Life on Facebook: An Exploratory Study of the Consumers Relationship with Facebook and the Challenges it Poses for Marketers. 19th International Colloquium in Relationship Marketing.
Liao, A., Sriramachandramurthy, R., & Hull, C. (2011). The Six Facets Model of Technology Management: A Study in the Digital Business Industry. Asia Pacific Business Innovation and Technology Management Society.
Angelis, J., Sriramachandramurthy, R., Miller, J., & DeMartino, R. (2010). See How They Grow: Studying Small Venture Growth Through a Qualitative Lens. The Ewing Marion Kauffman Foundation.
Hodis, M., & Sriramachandramurthy, R. (2010). Seeing is Believing: Video Reviews as a Substitute for Haptic Product Information. American Marketing Association Summer Conference.
Sriramachandramurthy, R., & Hodis, M. (2010). Why is Apple Cool? An Examination of Brand Coolness and its Marketing Consequences. American Marketing Association Summer Conference.
Angelis, J., DeMartino, R., Miller, J., & Sriramachandramurthy, R. (2010). Intentionality of Growth: How Strategic Intent Affects Growth Tactics. INFORMS.
Sriramachandramurthy, R., Balasubramanian, S., & Hodis, M. (2008). Spyware and Adware: How Do Internet Users Defend Themselves - Best Paper Award. Marketing Management Association.
Sriramachandramurthy, R., Hodis, M., & Balasubramanian, S. (2008). Is Proprietary Software Under Threat? An Investigation Into the Adoption of Open Source Software and User Characteristics. INFORMS: Marketing Science Institute.
Hodis, M., Balasubramanian, S., & Sriramachandramurthy, R. (2008). From Advertising as Information to Advertising as Entertainment: The Impact of Music on the Effectiveness of Current Advertising. Marketing Management Association.
Sriramachandramurthy, R., Balasubramanian, S., Bruner II, G., & Kumar, A. (2008). An Exploration into Consumer Attitudes towards Location Based Advertising. Society for Marketing Advances.
Hodis, M., Balasubramanian, S., & Sriramachandramurthy, R. (2008). Can Consumers Feel Vicariously? A Comparison Between Haptic Information and Online Video Reviews. INFORMS: Marketing Science Institute.
Full Length Book
(2023). Your Online Account May Have Been Breached? Don't Just Sit There. Do Something.. Murthy, R.,
(2023). Virtual Credit Cards: What Are They and Should You Use Them. Murthy, R.,
Book Chapter
(2023). . Your Online Account May Have Been Breached? Don't Just Sit There. Do Something.. 8. Murthy, R.,
(2023). . Virtual Credit Cards: What Are They and Should You Use Them. 8. Murthy, R.,

Currently Teaching

MGIS-725
3 Credits
This course discusses issues associated with data capture, organization, storage, extraction, and modeling for planned and ad hoc reporting. Enables student to model data by developing conceptual and semantic data models. Techniques taught for managing the design and development of large database systems including logical data models, concurrent processing, data distributions, database administration, data warehousing, data cleansing, and data mining.
MGIS-758
3 Credits
Special topics seminars offer an in-depth examination of current events, issues and problems unique to MIS. Specific topics will vary depending upon student and faculty interests and on recent events in the business world. Seminar topics for a specific semester will be announced prior to the course offering. These seminars may be repeated for credit since topics will normally vary from semester to semester. (Instructor determined)
MKTG-410
3 Credits
An examination of search engine marketing strategies to maximize site traffic, lower customer acquisition costs and boost conversion rates. Marketing frameworks provide the basis for the hands-on examination of search engine marketing and web analytics.
MKTG-768
3 Credits
This course provides an overview of marketing analytics in the context of marketing research, product portfolios, social media monitoring, sentiment analysis, customer retention, clustering techniques, and customer lifetime value calculation. Students will be introduced to, mathematical and statistical models used in these applications and their implementation using statistical tools and programming languages such as SAS, SPSS, Python and R. Multiple data sources will be used ranging from structured data from company databases, scanner data, social media data, text data in the form of customer reviews, and research databases. Students will complete guided projects using real time data and make effective use of visualization to add impact to their reports. There are no listed pre or co-requisites; however, instructor permission is required – student aptitude for quantitative work will be assessed; waived for students enrolled in quantitative programs such as the MS-Computational Finance which have pre-requisites in the areas of calculus, linear algebra, and programming.
MKTG-772
3 Credits
This course examines the impact that the internet has on traditional and contemporary business-to-consumer marketing activities. It explores these implications in both strategic and tactical terms to enhance organizations' levels of competitiveness. The course identifies the use of the internet in enhancing value for consumers and considers the leverage of the latest technologies, trends, e-culture and innovation through the medium of the internet.
MKTG-776
3 Credits
An essential element of corporate success is the management of products and brands. Firms in both consumer and commercial industries often manage their marketing strategies and tactics through the activities of their product and brand managers. This course will examine the role of product and brand managers in the development and execution of strategies that deliver value to targeted customers and grow the business. The role of product and brand managers will be examined through all phases of the firm's product and brand life cycle. The course emphasizes the decisions that firms expect product and brand managers to make to achieve market share and financial objectives.
MKTG-825
3 Credits
This course is designed introduce doctoral students to statistical methodology as it pertains to the study of multivariate techniques used in the behavioral sciences. The course will cover a range of statistical procedures and programs for multivariate data analysis. The focus is on practical issues such as selecting the appropriate analysis, preparing data for analysis, interpreting output, and presenting results of a complex nature. Topics covered include multivariate data screening, analysis of variance, multi-dimensional scaling, factor analysis, OLS regression, mediation and moderation among others.

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