Today’s graphic communication professionals serve the robust marketing communications, publishing and packaging graphics industries by creating and producing integrated media across a range of platforms.
Media arts and technology is a unique major that reflects the convergence of technologies that allow content to be created, formatted, stored, and then shared via computer-based publications, printed material, online services, and various forms of interactive media. This approach enables our students to build skills not only in traditional publishing but also in database management, new media production, networking, and mobile communications. The major is designed to provide students with the ability to use various content types across multiple output media. The major also allows students to explore other areas of study, including advertising and media strategy, contemporary publishing, content management, digital imaging and premedia, print production, print quality, and 3D computer graphics.
Program facilities equipment
At least 14 labs with over $40 million in up-to-date equipment are available for student coursework and research. Students quickly become accustomed to the latest in print and packaging pre-press, digital composition and publishing, electronically controlled presses, digital printing, content management, imaging systems, bindery equipment, color management technologies, computerized estimating systems, and emerging technologies including AR and VR systems, and more.
Program job titles reported
Account Executive; Application Specialist / Systems Engineer; Customer Service Representative; Digital Services Specialist; Estimator; Marketing and Communications Coordinator; Pre-Press Technician; Print Production Manager; Publishing Coordinator; Quality Management
Select program hiring partners
Acelity, Apple, Brady Corp, ColorDynamics, Compu-Mail, Flexo Transparent, Flower City Printing, Gemalto, Hammer Packaging, Infinity Marketing Solutions, Inc., Mercury Print, PAR Government Systems Corporation, Punch Studio, Quad, SCG Packaging, Seifert Graphics, Ultraprint Corporation, Wilsonart, Xerox
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Cooperative education, or co-op for short, is full-time, paid work experience in your field of study. And it sets RIT graduates apart from their competitors. It’s exposure–early and often–to a variety of professional work environments, career paths, and industries. RIT co-op is designed for your success.
Students in the media arts and technology degree are required to complete two cooperative education experiences.