Print and Graphic Media Technology Bachelor of Science Degree

In this graphic communication major, you'll become a highly-skilled communication professional who will create robust marketing materials for the communication, publishing, and packaging graphics industries.


Overview for Print and Graphic Media Technology BS

  • Two required blocks of co-op provide you with hands-on, full-time paid work experience in industry.
  • Recent graduates are employed at Apple, ColorDynamics, Infinity Marketing Solutions Inc., and Xerox.

This program was formerly known as media arts and technology.

9 Majors That Launch Your Career in Digital Media

What is Graphic Communications?

Graphic communications–including advertising, publications, packaging, and signage delivered through print and digital communications, package, and so much more–represents a vibrant industry that is ideal if you are interested in applied technology with a creative flair.

Brand owners, marketers, and content creators need to reach audiences to effectively communicate their information and messages. RIT’s print and graphic media technology degree prepares you to manage content from concept through distribution across multiple platforms, including print, web, mobile, and social media. You'll develop a breadth of cross-channel graphic media production skills, preparing you for leadership roles in a range of industries that rely on graphic communications. You will learn skills in computer graphics, color science, imaging, and business that will prepare you for success in these dynamic and robust industries.

Graphic Communications, Packaging Graphics, Digital Media, and So Much More

Print and graphic media technology is a unique major. It reflects the convergence of media technologies that allow content to be created, formatted, stored, and shared as digital assets, printed material, and various forms of interactive digital media. This approach enables you to build skills not only in traditional publishing but also in database management, new media production, networking, and mobile communications. You will gain flexibility in producing content across multiple types of traditional and digital media.

The major also allows you to explore other areas of study, including advertising and media strategy, contemporary publishing, content management, digital imaging and pre-media, print production, print quality, and 3D computer graphics.

As part of the curriculum, you will complete in two cooperative education experiences, where you will gain hands-on experience in the graphics, packaging, and publishing industries. These full-time, paid work experiences prepare you to work with photographers, graphic designers, advertisers, content creators, and publishers to create cross-media communications that inform, entertain, and persuade. Graduates of this graphic communications major have are employed in advertising production, digital imaging, print production, content creation, and web design and development.

Combined Accelerated Bachelor's/Master's Degrees

Today’s careers require advanced degrees grounded in real-world experience. RIT’s Combined Accelerated Bachelor’s/Master’s Degrees enable you to earn both a bachelor’s and a master’s degree in as little as five years of study, all while gaining the valuable hands-on experience that comes from co-ops, internships, research, study abroad, and more.

+1 MBA: Students who enroll in a qualifying undergraduate degree have the opportunity to add an MBA to their bachelor’s degree after their first year of study, depending on their program. Learn how the +1 MBA can accelerate your learning and position you for success.

Loading...

Industries


  • Advertising, PR, and Marketing

  • Consumer Packaged Goods

  • Design

  • Journalism, Media, and Publishing

Careers and Cooperative Education

Typical Job Titles

Account Executive Application Specialist / Systems Engineer
Customer Service Representative Digital Services Specialist
Estimator Marketing and Communications Coordinator
Pre-Press Technician Print Production Manager
Publishing Coordinator Quality Management

Salary and Career Information for Print and Graphic Media Technology BS

Cooperative Education

What’s different about an RIT education? It’s the career experience you gain by completing cooperative education and internships with top companies in every single industry. You’ll earn more than a degree. You’ll gain real-world career experience that sets you apart. It’s exposure–early and often–to a variety of professional work environments, career paths, and industries.

Co-ops and internships take your knowledge and turn it into know-how. Your engineering co-ops will provide hands-on experience that enables you to apply your engineering knowledge in professional settings while you make valuable connections between classwork and real-world applications.

Students in the print and graphic media technology degree are required to complete two cooperative education experiences.

Featured Work

Featured Profiles

Curriculum for Print and Graphic Media Technology BS

Curriculum Note: Along with an updated title, the program's curriculum (which goes into effect fall 2023) was redesigned to provide students with a deeper understanding of print and graphic production techniques and technologies. Several new courses have been developed under the guidance of our industrial advisory partners to enhance students' skills and knowledge in the areas of imaging, automation, production, and business practices. Further, breadth of learning has been introduced through the addition of core requirements in quality, supply chain logistics, and various technology-focused packaging, print and graphic topics. 

Print and Graphic Media Technology, BS degree, typical course sequence

Course Sem. Cr. Hrs.
First Year
MAAT-101
Cross Media Foundations
This course introduces students to the graphic media industry by studying its history, culture, technologies, markets and workers. The course provides an orientation to production concepts, working environments, hardware and software tools, languages, working standards and cultures of the industry. Lab 3 (Fall, Spring).
3
MAAT-106
Typography and Page Design
The course provides an introduction to the theoretical and practical foundations of typography and page design. Students study the history, aesthetics, and technology of typography, and current methods of page composition. Projects include design and production methods, using current software tools and fonts for typography in print and monitor display. Students will apply their acquired knowledge to make informed decisions in the practice of typography and page composition. (Prerequisites: MAAT-101 or equivalent course.) Lab 2 (Spring).
3
MAAT-206
Print Production
This survey course introduces students to the technologies of print production, with a focus on the materials and processes used in conventional, digital, and functional printing methods. Hands-on lab experiences expose students to the underlying concepts while imparting knowledge of the strengths and limitations of the various methods. Quality, efficiency, economics, and sustainability are addressed. (Prerequisites: MAAT-101 or equivalent course.) Lab 3 (Spring).
3
MAAT-271
Webpage Production I
Students in this course will plan and implement publishing projects with a focus on usability, accessibility, and information design for the World Wide Web. Application of standard Web protocols such as HTML and CSS will be applied in the context of Web publishing as a part of a cross-media production strategy. (This course is restricted to students in the NMEP-BS or JOURNAL-BS programs.) Lecture 3 (Fall).
3
MAAT-272
Webpage Production II
In this advanced course, students will apply concepts and skills from previous study to determine optimal strategies for the development, deployment and evaluation of complex websites. Through a blend of research and practical application, students will evaluate and apply a range of methodologies for Web publishing. (Prerequisite: MAAT-271 or ISTE-105 or equivalent course.) Lecture 3 (Spring).
3
MATH-101
General Education – Mathematical Perspective A: College Algebra
This course provides the background for an introductory level, non-trigonometry based calculus course. The topics include a review of the fundamentals of algebra: solutions of linear, fractional, and quadratic equations, functions and their graphs, polynomial, exponential, logarithmic and rational functions, and systems of linear equations. (Prerequisites: Students may not take and receive credit for MATH-101 and MATH-111. See the Math department with any questions.) Lecture 3 (Fall, Spring).
3
 
General Education – First Year Writing: FYW (WI)
3
YOPS-10
RIT 365: RIT Connections
RIT 365 students participate in experiential learning opportunities designed to launch them into their career at RIT, support them in making multiple and varied connections across the university, and immerse them in processes of competency development. Students will plan for and reflect on their first-year experiences, receive feedback, and develop a personal plan for future action in order to develop foundational self-awareness and recognize broad-based professional competencies. Lecture 1 (Fall, Spring).
0
 
General Education – Artistic Perspective
3
 
General Education – Electives
6
Second Year
MAAT-10
Co-op Orientation
This course provides students with a venue for preparing for job searches and subsequent employment. Students learn how to access the RIT job search database, to prepare cover letters and resumes, to make efficient use of career fairs, and to participate in effective interviews through a mock interview process. (This course is restricted to students in the NMEP-BS program.) Seminar 1 (Fall, Spring).
0
MAAT-107
Imaging
This course covers skills and competencies necessary to create, manage and edit digital images. Students work with digital hardware, software, and learn relevant terminology. Various processes of image reproduction from acquisition to manipulation, and output of optimized files are addressed. Lab 2 (Fall).
3
MAAT-223
Production Workflow
This course focuses on planning and producing cross-media projects. Students gain hands-on experience with all phases of production through a series of print and new media projects. Concepts of content and production management are applied with an emphasis on creating quality outcomes that are delivered on-budget and on-time. (Prerequisites: MAAT-101 or equivalent course.) Lec/Lab 4 (Spring).
3
MAAT-301
Database Publishing
Database publishing is centered on personalized graphic communications: this entails customizing graphic messaging for individuals and specifically targeted audiences. The requisite competencies for database publishing, including managing and accessing databases and integrating digital assets for distribution using electronic and digitally-printed methods, form the core of this course. Learners work with the fundamental design elements of databases constructed for activities that support graphic communication processes. Topics include best practices for building, optimizing, and maintaining databases comprised of recipient information and the merging of data with managed digital assets. Projects include composing publications and creating personalized documents for distribution through the web and in print. (Prerequisites: MAAT-106 and MAAT-271 or equivalent courses) Lab 2 (Spring).
3
MATT-499
Media Arts and Technology Co-op (summer)
0
Choose one of the following:
3
   MAAT-302
   Professional and Technical Writing (WI-PR)
This course prepares students to engage in a variety of written and oral communications necessary in academic and business environments with an emphasis on technical writing. Students are expected to produce appropriate audience-centered written materials that achieve a desired purpose based on techniques, organization, format, and style. Formal technical reports and presentations are required. Students must pass this course with a grade of B or higher prior to graduation or pass the Writing Competency Test. (Prerequisites: Completion of First Year Writing (FYW) requirement is required prior to enrolling in this class.) Lecture 3 (Fall, Spring).
 
   PACK-420
   Technical Communications (WI-PR)
An introduction to the principles of effective written technical communication for professional environments. Topics include memos, business letters, summary activity reports, technical proposals, and research papers. (Pre-requisites: This course is restricted to PACK-BS or NMEP-BS students. Co-requisites: First Year Writing (FYW).) Lecture 3 (Fall, Spring).
 
STAT-145
General Education – Mathematical Perspective B: Introduction to Statistics I
This course introduces statistical methods of extracting meaning from data, and basic inferential statistics. Topics covered include data and data integrity, exploratory data analysis, data visualization, numeric summary measures, the normal distribution, sampling distributions, confidence intervals, and hypothesis testing. The emphasis of the course is on statistical thinking rather than computation. Statistical software is used. (Prerequisite: MATH-101 or MATH-111 or NMTH-260 or NMTH-272 or NMTH-275 or a math placement exam score of at least 35.) Lecture 3 (Fall, Spring, Summer).
3
STAT-146
General Education – Elective: Introduction to Statistics II
This course is an elementary introduction to the topics of regression and analysis of variance. The statistical software package Minitab will be used to reinforce these techniques. The focus of this course is on business applications. This is a general introductory statistics course and is intended for a broad range of programs. (Prerequisites: STAT-145 or equivalent course.) Lecture 6 (Fall, Spring, Summer).
4
 
General Education – Ethical Perspective
3
 
General Education – Global Perspective
3
 
General Education – Social Perspective
3
 
Open Elective
3
Third Year
MAAT-306
Information Architecture Publishing
In this course the students will research current and emerging publishing information technology trends and apply them in creating publishing solutions across a variety of platforms. Students will learn and apply digital asset management methods and practices in real-world scenarios. (Prerequisites: MAAT-106 and MAAT-272 or ISTE-305 or equivalent courses.) Lab 2 (Spring).
3
MAAT-307
Media Business Management
This course introduces principles in core business areas, such as management, finance, accounting, operations, and marketing, which are key factors in developing, growing, and operating a media venture. Lecture 3 (Fall).
3
MAAT-499
Media Arts and Technology Co-op (summer)
The Media Arts and Technology Co-op provides students with the opportunity to work in a position related to their major field of study. Co-ops are typically paid work experiences. All co-ops should fall within an RIT term (fall, spring, summer) and require permission of instructor for enrollment. (Prerequisites: MAAT-10 or equivalent course.) CO OP (Fall, Spring, Summer).
0
 
General Education – Natural Science Inquiry Perspective‡
3
 
General Education – Scientific Principles Perspective‡
3
 
General Education – Immersion 1, 2
6
 
General Education – Electives
6
 
Professional/Technical Electives
6
Fourth Year
MAAT-401
Team Project
This course will engage students in a capstone production experience. Students will work in teams and interact with select industry clients to design, budget, and complete a multi-media project. (Prerequisites: MAAT-206 and MAAT-223 or equivalent course.) Lab 3 (Fall).
3
 
General Education – Immersion 3
3
 
General Education – Electives
9
 
Professional/Technical Electives
6
 
Open Electives
9
Total Semester Credit Hours
121

Please see General Education Curriculum (GE) for more information.

(WI) Refers to a writing intensive course within the major.

Please see Wellness Education Requirement for more information. Students completing bachelor's degrees are required to complete two different Wellness courses.

Professional/Technical Electives

Course
MAAT-355
Media Law
Media Law offers an opportunity to investigate the philosophical and constitutional foundations of free expression as it relates to speech, writing, image making and publishing. First Amendment principles are studied with respect to personal protection boundaries. The course will provide a survey covering defamation issues. Students should be able to form educated opinions about libel and slander boundaries. Since the publication discipline involves the creation of original work, a study of copyright, patent and trademark law is emphasized. Lecture 3 (Fall, Spring).
MAAT-356
Strategies in Multimedia
This course will examine the structure and channels of advertising, publishing, and packaging. It focuses on marketing communications across a range of graphic media. Mass media and customized technologies for effectively reaching consumers will be explored. Emphases are on the development of an optimized mix of marketing communications techniques for the goals of a particular project. (This course is available to RIT degree-seeking undergraduate students.) Lecture 3 (Fall, Spring).
MAAT-359
Media Distribution and Transmission
In this course students gain extensive knowledge of the various methods and techniques used to electronically and physically distribute information. Students will also study planning, scheduling, inventory management, and customer fulfillment. (Prerequisites: MAAT-101 or equivalent course.) Lecture 3 (Fall).
MAAT-368
Gravure and Flexography
Students will explore gravure and flexography technologies, and learn to evaluate applicable designs. Extensive hands-on experience is included. Students will create pressure sensitive label designs, take command of a flexo press, and print labels. Lab 3 (Spring).
MAAT-376
Lithographic Process
This course provides detailed fundamentals of the equipment and materials used in the lithographic process for both sheetfed and web presses. Topics include plates, blankets, press, inks, substrates, and pressroom management. There is an emphasis on process color printing, problem solving on press, and process variables that impact quality and productivity. Lab 3 (Fall, Spring).
MAAT-377
Advanced Retouching and Restoration
This course demystifies the process for digitally enhancing, retouching, and restoring images with industry standard raster software, using best practices for image acquisition and specialized image manipulation techniques. Students should have a solid working knowledge of current industry standard raster software. (Prerequisites: MAAT-107 or equivalent course.) Lab 3 (Fall).
MAAT-446
Magazine Publishing
This class is an introduction to the concepts and methods of magazine design and production workflow, with the practical experience of producing a cross-media magazine for output to a digital device and print. Special attention is given to the use of images in integration with text, grids. The role of experimentation and innovation in the modern magazine is emphasized. (Prerequisites: MAAT-106 or equivalent course.) Lab 3 (Fall).
MAAT-541
Digital Print Processes
Students who take this course will understand how digital printing technologies work, what they are capable of doing, and how these technologies are used commercially. Students will analyze the factors driving the explosive growth of digital printing, including how the economics of digital and conventional printing compare. The concepts taught in the classroom are reinforced through hands-on labs and field trips to digital printers and equipment suppliers. This course is cross-listed with PPRT-641; students may receive credit for MAAT-541 or PPRT-641, not both. (Not if PPRT-641) Lab 3 (Fall).
MAAT-544
Color Management Systems
This course covers fundamentals of color measurement, color management system, and color reproduction technology for color matching and color image reproduction. Emphases are placed on CIE colorimetry, device calibration and characterization, and color management systems. (Students cannot take and receive credit for this course if they have taken PPRT-602.) Lab 2 (Fall).
MAAT-550
Topics in Media Arts, Sciences and Technology
Topics in Media Arts, Sciences and Technology provides a platform for students to explore the most contemporary issues in the rapidly evolving fields of media arts, media sciences and media technologies. The content taught in this course will change frequently and the course may be repeated for credit, however each particular topic may have limits on repeatability. Lecture 3 (Fall, Spring).
MAAT-551
Lab Topics Media Arts, Sciences & Technology
Lab Topics in Media Arts, Sciences and Technology provides a lab-based platform for students to explore the most contemporary issues in the rapidly evolving fields of media arts, media sciences and media technologies. The content taught in this lab-based course will change frequently and the course may be repeated for credit, however each particular topic may have limits on repeatability. (This course is available to RIT degree-seeking undergraduate students.) Lab 2 (Fall, Spring).
MAAT-558
Package Printing
Students who take this course will understand how package-printing technologies work, and how they are used to print bags, labels, cartons, cans, boxes, and bottles. Students will apply a packaging printing workflow to produce labels and folding cartons of their own design. Finally, cost analyses of package printing using various technologies is discussed. This course is cross-listed with PPRT-688; students may receive credit for MAAT-558 or PPRT-688, not both. (Degree-seeking undergraduate students. Students may not take and receive credit for MAAT-558 and PPRT-688. If you have earned credit for MAAT-558 or you are currently enrolled in PPRT-688 you will not be permitted to enroll in MAAT-558.) Lab 3 (Spring).
MAAT-563
Building Profit into Media Projects
This course familiarizes students with costing, pricing and estimating practices in print media, website development, mobile media, and social media. It highlights areas of similarity in these media but more importantly focuses on those practices and customs that are unique to a specific medium. The course provides the necessary background for developing accurate media proposals that become contractual legal obligations and result in sustained profitability. This course is cross-listed with PPRT-653; students may receive credit for MAAT-563 or PPRT-653, not both. (Students may not take and receive credit for MAAT-563 and PPRT-653. If you have earned credit for MAAT-563 or you are currently enrolled in PPRT-653 you will not be permitted to enroll in MAAT-563.) Lecture 3 (Spring).
MAAT-571
Digital Asset Management
This course will focus on the development and application of digital asset management strategies for cross media production workflows. Project work will include the development of asset management strategies and the utilization of both small business and enterprise-level digital asset management (DAM) tools and systems. (This course is available to RIT degree-seeking undergraduate students.) Lab 2 (Fall, Spring).

Admissions and Financial Aid

First-Year Admission

A strong performance in a college preparatory program is expected. This includes:

  • 4 years of English
  • 3 years of social studies and/or history
  • 3 years of math is required and must include algebra, geometry, and algebra 2/trigonometry. Pre-calculus is preferred.
  • 2-3 years of science. Chemistry or physics is required and biology is recommended.
  • Technology electives are preferred.

Transfer Admission

Transfer course recommendations without associate degree
Courses in liberal arts, college math, physics and chemistry, business

Appropriate associate degree programs for transfer
Transfer from associate degree programs considered on an individual basis

Learn How to Apply

Financial Aid and Scholarships

100% of all incoming first-year and transfer students receive aid.

RIT’s personalized and comprehensive financial aid program includes scholarships, grants, loans, and campus employment programs. When all these are put to work, your actual cost may be much lower than the published estimated cost of attendance.
Learn more about financial aid and scholarships

Latest News

  • June 15, 2022

    magnifiers on a paper with different color blocks.

    Podcast: Innovating the print industry 

    Intersections: The RIT Podcast, Ep. 60: When people think of printing, they think of copiers, toners, or pamphlets, but the print industry is growing and new technologies are impacting how products are developed and printed. Alumna Stephanie Fallon, publishing leader at Wayfair, talks to Cecilia Savka and Emi Knape, students in the graphic media science and technology department, about the skills needed in today’s print industry.