Print and Graphic Media Technology Bachelor of Science Degree
In this graphic communication major, you'll become a highly-skilled communication professional who will create robust marketing materials for the communication, publishing, and packaging graphics industries.
Overview for Print and Graphic Media Technology BS
Why Study Print and Graphic Media Technology at RIT
Hands-On Applied Science and Technology: Work on graphic media projects on day one, and to the culmination of your degree. A flexible, focused curriculum builds core competencies and offers customize for individual interests and career aspirations.
Gain Real-World Experience: Two cooperative educational experiences provide students with hands-on, full-time, paid work experience in the print and graphic communications industry.
Strong Career Paths: Recent graduates have started their graphic communications careers at a variety of companies representing the wide array of market segments, including Heidelberg, Apple, Quad Graphics, Wilson Art, ColorDynamics, Infinity Marketing Solutions Inc., and Xerox.
Alumni Support: 4,000+ alumni working in leadership positions throughout the industry, many of whom are active in supporting the program and its students.
Fast Track Your Success: Earn a BS degree and an MBA in as few as five years with our +MBA program.
Accelerated Bachelor’s/Master’s Available: Earn both your bachelor’s and your master’s in less time and with a cost savings, giving you a competitive advantage in your field.
9 Majors That Launch Your Career in Digital Media
Graphic Communication Careers: High Tech. High Skill. In Demand.
Print is among the world’s largest manufacturing industries, and while there’s no doubt that the printing industry is evolving, tremendous career opportunities have emerged as part of this transition. While newspapers and magazines have scaled back their print editions, print and digital communications have soared in a range of other applications. Today, the demand for professionals with unique knowledge of the industry has never been higher. Opportunities for exciting careers abound for individuals with a command of the principles of graphic media processes and applications.
For example, on every store shelf, products are displayed in dynamic and innovative packaging. Point-of-sale displays are designed to engage and entice consumers. Brand owners continually look to print providers to maintain and enhance their brand image through varied media. Marketing materials–from postcards, brochures, and print ads to digital banners, social media, and websites–are all designed to encourage engagement and interaction. And none of these printed and digital collateral materials can be produced without the skills of professionals in the print and graphic media industry.
Today’s graphics are custom manufactured by companies who seek the next generation of leaders with the knowledge and unique skillsets required for consistent, high quality printed and collateral materials. What was traditionally viewed as a paper-based enterprise, the print industry has now evolved to include the management, application, and use of dynamic print, graphic media, and digital assets in advertising, public relations, marketing, social media, packaging, printed electronics, and more. It’s a vibrant industry that is perfect for those who are interested in a career that combines applied technology with creative flair.
RIT’s Print and Graphic Media Technology Undergraduate Degree
RIT’s print and graphic media technology undergraduate degree prepares you to become a print and graphic media leader who can bring graphic projects to life.
What’s the difference between a graphic designer and a print and graphic media specialist?
A graphic designer is charged with creating visually appealing designs that convey marketing messages or product information based on its purpose and audience. A box of granola bars, for example, needs to stand out on a store shelf amid a sea of other products while also communicating the product’s health benefits. The graphic designer focuses their efforts on branding, typography, layout, and the overall principles of design to create a visually appealing package for the granola bars. While the design file may capture the intent and message from the brand owner, it is not ready for production and must be prepared for output. This is where the print and graphic media specialist begins their work.
The print and graphic media specialist prepares the design file for output. That output can be a three-dimensional printed piece (product packaging, posters, brochures, direct mail, personalized printed materials), or it can be a digital asset (digital banner ads, websites, social media posts, multimedia projects). For the box of granola bars, print and graphic media specialists prepare the design files for printing and converting, manage the color and printing process(es), make suggestions for paper selections for printing, coordinate manufacturing logistics, use and manage specialized software and hardware, and more. As graphic media specialists advance into leadership positions, they will oversee all aspects of graphics manufacturing, including management of employees, processes, and projects; inform business and financial performance; and lead the overall organization.
What does a print and graphic media professional do?
- Pre-media Preparation: Pre-media preparation involves optimizing a design file for industrial-scale manufacturing. This includes type and font management, confirming image size and resolution to ensure sharp images, and ensuring accuracy and consistency of color output.
- Production Workflow: Once the graphics are prepared for output, the production processes require oversight and management of each step of the workflow: from pre-media to output and post-press processes such as cutting, bindery, and finishing to on-time, on-budget delivery. Production workflow is the heart of the graphic manufacturing operation.
- Color Management: Engaging projects use color to catch the eye, emphasize messaging, and make a printed piece more interesting. Color management ensures that the colors selected are vibrant, powerful, and meet the brand owner’s intention. This is achieved by managing color systems and reproduction technologies.
- Package Printing: Products can be packaged in a vast array of ways, and graphic media professionals know how to optimize and execute the reproduction of packaging graphics for products such as boxes, bags, labels, cans, bottles, and other packaging materials. Quality and consistency are foremost concerns for consumer packaging companies in this growth market.
- Managing and Distributing Digital Assets: Digital assets range from photos, videos, animations, text, and more. Print and graphic media professionals use digital asset management systems that organize, manage, store, and distribute these assets.
- Graphic Media Vendors: The industry is supported by a diverse array of vendors, from hardware to software to consumables, career opportunities abound in management, marketing, technical, and sales roles.
RIT’s print and graphic media technology degree prepares you to:
- Develop a breadth of cross-channel graphic media production skills.
- Apply expertise in computer graphics, color management, imaging, and business practices that will enable you to manage a range of multimedia projects.
- Build capabilities in publishing, database management, new media production, networking, and mobile communications.
- Produce and manage content across multiple types of traditional and digital media.
- Lead in a range of industries that rely on graphic communications.
Furthering Your Career in Print and Graphic Communication
Today’s careers require advanced degrees grounded in real-world experience. RIT’s Combined Accelerated Bachelor’s/Master’s Degrees enable you to earn both a bachelor’s and a master’s degree in as little as five years of study, all while gaining the valuable hands-on experience that comes from co-ops, internships, research, study abroad, and more.
- Print and Media Graphic Technology BS/Packaging Science MS: Packaging is currently the largest growth area in the printing industry. As such, RIT offers this unique accelerated dual-degree to better prepare you for a successful career in the package printing industry. As a growth segment, the packaging industry offers tremendous opportunities for professionals with knowledge of both the graphic reproduction and the physical structures of packaging. Students with a dual degree in graphic media technology and packaging science are uniquely prepared for leadership opportunities and successful career trajectories in this high-demand field.
- +1 MBA: Students who enroll in the print and graphic media technology BS degree also have the opportunity to enroll in the +1 MBA program. In as few as five years, students can earn a BS degree and an MBA, enabling them to apply their knowledge in a range of graphic media business leadership positions.
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Careers and Cooperative Education
Typical Job Titles
| Account Executive | Application Specialist / Systems Engineer | Customer Service Representative |
| Digital Services Specialist | Estimator | Marketing and Communications Coordinator |
| Pre-Press Technician | Print Production Manager | Publishing Coordinator |
| Quality Management |
Industries
Cooperative Education
What’s different about an RIT education? It’s the career experience you gain by completing cooperative education and internships with top companies in every single industry. You’ll earn more than a degree. You’ll gain real-world career experience that sets you apart. It’s exposure–early and often–to a variety of professional work environments, career paths, and industries.
Co-ops and internships take your knowledge and turn it into know-how. Your co-ops will provide hands-on experience that enables you to apply your engineering knowledge in professional settings while you make valuable connections between classwork and real-world applications.
Hands-on experience, Real-World skills
RIT’s print and graphic media technology major requires students to complete two co-ops where you will gain hands-on experience in the graphic media, digital media, packaging, and publishing industries. These full-time, paid work experiences prepare you to apply your classroom knowledge and gain practical experience that is highly valued by companies looking to hire the next generation of graphic media professionals.
Featured Work and Profiles
-
Students take summer learning to the next level with Studio930 consultancy
RIT fourth-year print and graphic media technology student, Micheala Stout, fulfilled her first co-op experience by developing an interactive toy that fine tunes the motor skills of children...
Read More about Students take summer learning to the next level with Studio930 consultancy -
Students recognized for excellence in graphics and research at national flexographic printing challenge
Students at Rochester Institute of Technology took top placements at the Flexographic Technical Association Flexo Forum. They were recognized for Excellence in Research, Excellence in Graphics,...
Read More about Students recognized for excellence in graphics and research at national flexographic printing challenge -
Family Legacy and Alumni Network Propel Student's Career Success
Leveraging his family's print business background and the robust alumni support at RIT, Danyal secured a coveted co-op position where he enhanced his skills and contributed to the company's digital...
Read More about Family Legacy and Alumni Network Propel Student's Career Success -
Student's Thesis Shows Old-School Sharpening Technique Outperforms Newer Method
Nhung Paige Pham Nhung “Paige” Pham’s research reveals that an older image sharpening technique, Unsharp Masking (USM), often works better than the newer High-Pass Filtering (HPF) method, combining her photography...
Read More about Student's Thesis Shows Old-School Sharpening Technique Outperforms Newer Method -
Student Defends MS Thesis on Inkjet Ink Durability
David López David López successfully defended his MS thesis at RIT, revealing that latex-based inkjet inks are more lightfast than traditional water-based inks, enhancing their performance for various...
Read More about Student Defends MS Thesis on Inkjet Ink Durability -
Alumni Spotlight: Ben Camp
As a graphic designer for a clinical sales training and development agency, Ben Camp '13, '18 creates graphics for e-learning modules and custom content.
Read More about Alumni Spotlight: Ben Camp
Curriculum for 2024-2025 for Print and Graphic Media Technology BS
Current Students: See Curriculum Requirements
Print and Graphic Media Technology, BS degree, typical course sequence
| Course | Sem. Cr. Hrs. | |
|---|---|---|
| First Year | ||
| MAAT-102 | Introduction to Graphic Media |
1 |
Graphic media is customized manufacturing driven by exciting digital technologies and innovative applications resulting in provocative output using varied processes. This course introduces learners to the graphic media industry by completing hands-on projects that will orient them to the technologies and processes required to complete a diverse array of graphic projects, including conventional and digital printing, premedia processes, typography, and image processing. Projects include preparing text and images and subsequent output for screen printing, flexographic printing, offset lithographic printing, inkjet and other digital printing, signage, and cross-media through print, web, and mobile. Learners will develop an appreciation to the unique contributions of graphic media to society. Lab 2 (Fall, Spring). | ||
| MAAT-106 | Typography and Page Design |
3 |
Combining text and graphics is foundational for graphic production. The course provides an introduction to the theoretical and practical foundations of typography and page composition. Students study the technology and aesthetics of typography, and current methods of combining type and graphic elements to compose pages for print and electronic distribution. Projects include page composition and production methods, using current software tools and fonts in print and electronic displays. Students will apply their acquired knowledge to make informed decisions in the practice of typography and page composition. (Prerequisites: MAAT-102 or equivalent course.) Lab 2, Lecture 2 (Spring). | ||
| MAAT-108 | Raster and Vector Imaging |
3 |
Impactful images are essential for nearly all forms of effective graphic communication. The theme of this project-based course is the creation and optimization of raster and vector images for cross-media deployment through print, web, and mobile media. Through a series of hands-on, laboratory-based exercises, learners employ professional image evaluation and editing techniques in preparation for commercial output. Using current software and computer peripherals, learners apply industry best practices to produce, evaluate, and optimize digital raster and vector images. Lab 3, Lecture 2 (Spring). | ||
| MAAT-206 | Print Production |
3 |
This survey course introduces students to the technologies of print production, with a focus on the materials and processes used in conventional, digital, and functional printing methods. Hands-on lab experiences expose students to the underlying concepts while imparting knowledge of the strengths and limitations of the various methods. Quality, efficiency, economics, and sustainability are addressed. (Prerequisites: MAAT-102 or equivalent course.) Lab 3, Lecture 2 (Spring). | ||
| MAAT-271 | Webpage Production I |
3 |
Students in this course will plan and implement publishing projects with a focus on usability, accessibility, and information design for the World Wide Web. Application of standard Web protocols such as HTML and CSS will be applied in the context of Web publishing as a part of a cross-media production strategy. (This course is restricted to students in the NMEP-BS or JOURNAL-BS programs.) Lecture 3 (Fall). | ||
| MATH-101 | College Algebra (General Education – Mathematical Perspective A) |
3 |
This course provides the background for an introductory level, non-trigonometry based calculus course. The topics include a review of the fundamentals of algebra: solutions of linear, fractional, and quadratic equations, functions and their graphs, polynomial, exponential, logarithmic and rational functions, and systems of linear equations. (Prerequisites: Students may not take and receive credit for MATH-101 and MATH-111. See the Math department with any questions.) Lecture 3 (Fall, Spring). | ||
General Education – First Year Writing: FYW (WI) |
3 | |
| STAT-145 | Introduction to Statistics I (General Education- Mathematical Perspective B) |
3 |
This course introduces statistical methods of extracting meaning from data, and basic inferential statistics. Topics covered include data and data integrity, exploratory data analysis, data visualization, numeric summary measures, the normal distribution, sampling distributions, confidence intervals, and hypothesis testing. The emphasis of the course is on statistical thinking rather than computation. Statistical software is used. (Prerequisites: Any 100 level MATH course, or NMTH-260 or NMTH-272 or NMTH-275 or (NMTH-250 with a C- or better) or a Math Placement Exam score of at least 35.) Lecture 3 (Fall, Spring, Summer). | ||
| YOPS-10 | RIT 365: RIT Connections |
0 |
RIT 365 students participate in experiential learning opportunities designed to launch them into their career at RIT, support them in making multiple and varied connections across the university, and immerse them in processes of competency development. Students will plan for and reflect on their first-year experiences, receive feedback, and develop a personal plan for future action in order to develop foundational self-awareness and recognize broad-based professional competencies. (This class is restricted to incoming 1st year or global campus students.) Lecture 1 (Fall, Spring). | ||
General Education – Artistic Perspective |
3 | |
General Education - Social Perspective |
3 | |
General Education – Electives |
3 | |
| Second Year | ||
| COMM-142 | Introduction to Technical Communication (WI) |
3 |
This course introduces students to current best practices in written and visual technical communication including writing effective email, short and long technical reports and presentations, developing instructional material, and learning the principles and practices of ethical technical communication. Course activities focus on engineering and scientific technical documents. Lecture 3 (Fall, Spring). | ||
| COMM-223 | Digital Design in Communication |
3 |
In an increasingly visual culture, and culture of online user-created content, non-designers are called upon in the professional realm to illustrate their ideas. Graduates entering the workforce will encounter situations where they will benefit from possessing a visual communication sensibility and vocabulary to communicate effectively with a broad range of audiences, including professional designers. Creative approaches to challenges, such as visual thinking, are also shown to improve students’ comprehension and problem-solving abilities. Digital Design in Communication is an opportunity for undergraduates to receive an introduction to principles of visual message design from a critical rhetorical perspective. They will also get the opportunity to apply these principles to a variety of visual products such as advertisements, logos, brochures, resumes, etc. A variety of computer software applications are available to support the research, writing, visualization, and design of messages. Lecture 3 (Fall, Summer). | ||
| MAAT-10 | Co-op Orientation |
0 |
This course provides students with a venue for preparing for job searches and subsequent employment. Students learn how to access the RIT job search database, to prepare cover letters and resumes, to make efficient use of career fairs, and to participate in effective interviews through a mock interview process. (This course is restricted to students in the NMEP-BS program.) Seminar 1 (Fall, Spring). | ||
| MAAT-267 | Paginated Graphic Workflow |
3 |
Graphic media on an enterprise level requires efficient and automated workflows to complete printed projects efficiently, mistake-free, on-time, and on-budget. This course focuses on workflows for the two main printed output technologies for paginated pages: offset lithography and high-volume digital printing. Building on the understanding of the requisite steps entailed of these two key output processes, this hands-on course encompasses all of the processes that allow graphic media companies to go from concept to completion while minimizing manual steps to ensure that efficiency is built into an optimized and flexible workflow. Emphasis is placed on project management, stakeholder communications, bottleneck identification, and building efficiencies as related to paginated output for offset lithography and high-volume digital printing technologies. Lab 2, Lecture 2 (Spring). | ||
| MAAT-306 | Information Architecture Publishing |
3 |
In this course the students will research current and emerging publishing information technology trends and apply them in creating publishing solutions across a variety of platforms. Students will learn and apply digital asset management methods and practices in real-world scenarios. (Prerequisites: MAAT-106 and MAAT-272 or ISTE-305 or equivalent courses.) Lab 2, Lecture 2 (Spring). | ||
| MAAT-368 | Gravure and Flexography |
3 |
Students will explore gravure and flexography technologies, and learn to evaluate applicable designs. Extensive hands-on experience is included. Students will create pressure sensitive label designs, take command of a flexo press, and print labels. Lab 3, Lecture 2 (Spring). | ||
| MAAT-499 | Media Arts and Technology Co-op (summer) |
0 |
The Media Arts and Technology Co-op provides students with the opportunity to work in a position related to their major field of study. Co-ops are typically paid work experiences. All co-ops should fall within an RIT term (fall, spring, summer) and require permission of instructor for enrollment. (Prerequisites: MAAT-10 or equivalent course.) CO OP (Fall, Spring, Summer). | ||
| PACK-101 | Introduction to Packaging |
1 |
An in-depth overview of packaging. The course will include historical perspectives of packaging. Students will explore the functions of packaging and the materials, processes, and technology employed to protect goods during handling, shipment, and storage. A brief review of container types, package design and development, and research and testing are presented, along with information about economic importance, social implications, and packaging as a profession. Students will research historical, current, and future packages to gain better insight into the world of packaging. Lecture 1 (Fall, Spring). | ||
| STAT-146 | Introduction to Statistics II (General Education) |
4 |
This course is an elementary introduction to the topics of regression and analysis of variance. The statistical software package Minitab will be used to reinforce these techniques. The focus of this course is on business applications. This is a general introductory statistics course and is intended for a broad range of programs. (Prerequisites: STAT-145 or equivalent course.) Lecture 6 (Fall, Spring, Summer). | ||
General Education – Scientific Principles Perspective |
3 | |
General Education – Natural Science Inquiry Perspective |
3 | |
General Education - Elective |
6 | |
| Third Year | ||
| COMM-342 | Communication Law and Ethics |
3 |
This course examines major principles and trends in communication law. The course analyzes a broad range of issues related to the First Amendment, intellectual property, and media regulation. Special attention is paid to discussing the major ethical perspectives and issues surrounding contemporary communication behavior. Lecture 3 (Spring). | ||
| MAAT-301 | Database Publishing |
3 |
Database publishing is centered on personalized graphic communications: this entails customizing graphic messaging for individuals and specifically targeted audiences. The requisite competencies for database publishing, including managing and accessing databases and integrating digital assets for distribution using electronic and digitally-printed methods, form the core of this course. Learners work with the fundamental design elements of databases constructed for activities that support graphic communication processes. Topics include best practices for building, optimizing, and maintaining databases comprised of recipient information and the merging of data with managed digital assets. Projects include composing publications and creating personalized documents for distribution through the web and in print. (Prerequisites: MAAT-106 and MAAT-271 or equivalent courses) Lab 2, Lecture 2 (Spring). | ||
| MAAT-365 | Automation and Scripting for Graphic Media |
3 |
When completing print and graphic media projects on an industrial-scale, efficient and effective automation and scripting strategies are integral to productivity and competitiveness. In this course, learners develop and implement automation schemas specific for the print and graphic media industry. Hands-on assignments begin with automation methodologies imbedded in commonly used software (e.g.: Adobe Photoshop and Illustrator Actions.) Scripting is introduced as students utilize markup languages such as XML and object-oriented languages such as Python and prototype-based object oriented languages such as JavaScript to further specific automated tasks through inter-application communication. Emphasis is placed on strategies such as automating digital asset management tasks and using scripting to accomplish advanced variable-data graphic media tasks in a real-world context. Learners implement automation and scripting to improve performance, efficiency, and consistency in print and graphic media production. (Prerequisites: MAAT-301 or equivalent course.) Lab 2, Lecture 2 (Spring). | ||
| MAAT-499 | Media Arts and Technology Co-op (summer) |
0 |
The Media Arts and Technology Co-op provides students with the opportunity to work in a position related to their major field of study. Co-ops are typically paid work experiences. All co-ops should fall within an RIT term (fall, spring, summer) and require permission of instructor for enrollment. (Prerequisites: MAAT-10 or equivalent course.) CO OP (Fall, Spring, Summer). | ||
| MAAT-544 | Color Management Systems |
3 |
This course covers fundamentals of color measurement, color management system, and color reproduction technology for color matching and color image reproduction. Emphases are placed on CIE colorimetry, device calibration and characterization, and color management systems. (Students cannot take and receive credit for this course if they have taken PPRT-602.) Lab 2, Lecture 2 (Fall). | ||
| MAAT-558 | Package Printing |
3 |
Students who take this course will understand how package-printing technologies work, and how they are used to print bags, labels, cartons, cans, boxes, and bottles. Students will apply a packaging printing workflow to produce labels and folding cartons of their own design. Finally, cost analyses of package printing using various technologies is discussed. This course is cross-listed with PPRT-688; students may receive credit for MAAT-558 or PPRT-688, not both. (Degree-seeking undergraduate students. Students may not take and receive credit for MAAT-558 and PPRT-688. If you have earned credit for MAAT-558 or you are currently enrolled in PPRT-688 you will not be permitted to enroll in MAAT-558.) Lab 3, Lecture 2 (Spring). | ||
| PACK-471 | Packaging Supply Chain |
3 |
Market structures are analyzed in order to develop an understanding of how packaging relates to the general economy. Students will learn how market traded derivatives are utilized to protect against price volatility of packaging raw materials, utilization of Purchase Price Cost Analysis to predict packaging pricing and price movements. Packaging contract analysis and packaging pricing formula based pricing will be studied. Students are instructed in the use of basic pricing reference materials for research purposes. Lecture 3 (Spring). | ||
Technical Elective |
3 | |
General Education – Ethical Perspective |
3 | |
General Education – Global Perspective |
3 | |
General Education – Immersion 1 |
3 | |
| Fourth Year | ||
| MAAT-402 | Graphic Media Business Practices (WI-PR) |
3 |
Print and graphic media professionals need to be versed in technological capabilities and business practices integral to managing a graphic media operation. Beginning with stakeholders in graphic media entities, including providers, vendors, and customers, learners in this course explore factors contributing to operational efficiencies and sustainability in print and graphic media enterprises. The course emphasizes the performance metrics, strategies, and methods required to achieve ethical business success in the industry, including using analytics to support improved decision making, effective marketing, and efficient operations. Recognizing that writing is a fundamental proficiency that permeates professional business management, students engage in informal and formal writing assignments pertinent to the print and graphic media industry throughout the course. (Prerequisites: MAAT-267 and COMM-142 or equivalent course.) Lecture 3 (Spring). | ||
| MAAT-403 | Graphic Media Capstone Project |
2 |
Cross-media graphic projects that satisfy the demands of buyers, advertising agencies, and brand owners require the synthesis of multiple skill-based tasks by different constituencies that culminate in print, web, and mobile-based deliverables optimized for each media. The coordination of knowledgeable professionals is needed for high quality graphic project completion that meet budget demands and deadlines for deliverables. This course engages learners to apply the skills imparted in prior coursework in the completion of a graphic-based cross-media project within the context of functioning teams. Best practices for project management, leadership, resource identification and application, and time management and tracking are applied as learners design, pitch, and satisfy the needs of a graphic media client in the completion of a complex cross-media project. (Prerequisites: MAAT-267 and MAAT-301 or equivalent courses.) Lab 2, Lecture 1 (Fall). | ||
General Education – Immersion 2,3 |
6 | |
General Education – Electives |
3 | |
Open Electives |
12 | |
| MAAT-541 | Digital Print Processes |
3 |
Students who take this course will understand how digital printing technologies work, what they are capable of doing, and how these technologies are used commercially. Students will analyze the factors driving the explosive growth of digital printing, including how the economics of digital and conventional printing compare. The concepts taught in the classroom are reinforced through hands-on labs and field trips to digital printers and equipment suppliers. This course is cross-listed with PPRT-641; students may receive credit for MAAT-541 or PPRT-641, not both. (Not if PPRT-641) Lab 3, Lecture 2 (Fall). | ||
| Total Semester Credit Hours | 122 |
|
Please see General Education Curriculum (GE) for more information.
(WI) Refers to a writing intensive course within the major.
Please see Wellness Education Requirement for more information. Students completing bachelor's degrees are required to complete two different Wellness courses.
Combined Accelerated Bachelor’s/Master’s Degrees
The curriculum below outlines the typical course sequence(s) for combined accelerated degrees available with this bachelor’s degree.
Print and Graphic Media Technology, BS degree, Packaging Science, MS degree, typical course sequence
| Course | Sem. Cr. Hrs. | |
|---|---|---|
| First Year | ||
| MAAT-102 | Introduction to Graphic Media |
1 |
Graphic media is customized manufacturing driven by exciting digital technologies and innovative applications resulting in provocative output using varied processes. This course introduces learners to the graphic media industry by completing hands-on projects that will orient them to the technologies and processes required to complete a diverse array of graphic projects, including conventional and digital printing, premedia processes, typography, and image processing. Projects include preparing text and images and subsequent output for screen printing, flexographic printing, offset lithographic printing, inkjet and other digital printing, signage, and cross-media through print, web, and mobile. Learners will develop an appreciation to the unique contributions of graphic media to society. Lab 2 (Fall, Spring). | ||
| MAAT-106 | Typography and Page Design |
3 |
Combining text and graphics is foundational for graphic production. The course provides an introduction to the theoretical and practical foundations of typography and page composition. Students study the technology and aesthetics of typography, and current methods of combining type and graphic elements to compose pages for print and electronic distribution. Projects include page composition and production methods, using current software tools and fonts in print and electronic displays. Students will apply their acquired knowledge to make informed decisions in the practice of typography and page composition. (Prerequisites: MAAT-102 or equivalent course.) Lab 2, Lecture 2 (Spring). | ||
| MAAT-108 | Raster and Vector Imaging |
3 |
Impactful images are essential for nearly all forms of effective graphic communication. The theme of this project-based course is the creation and optimization of raster and vector images for cross-media deployment through print, web, and mobile media. Through a series of hands-on, laboratory-based exercises, learners employ professional image evaluation and editing techniques in preparation for commercial output. Using current software and computer peripherals, learners apply industry best practices to produce, evaluate, and optimize digital raster and vector images. Lab 3, Lecture 2 (Spring). | ||
| MAAT-206 | Print Production |
3 |
This survey course introduces students to the technologies of print production, with a focus on the materials and processes used in conventional, digital, and functional printing methods. Hands-on lab experiences expose students to the underlying concepts while imparting knowledge of the strengths and limitations of the various methods. Quality, efficiency, economics, and sustainability are addressed. (Prerequisites: MAAT-102 or equivalent course.) Lab 3, Lecture 2 (Spring). | ||
| MAAT-271 | Webpage Production I |
3 |
Students in this course will plan and implement publishing projects with a focus on usability, accessibility, and information design for the World Wide Web. Application of standard Web protocols such as HTML and CSS will be applied in the context of Web publishing as a part of a cross-media production strategy. (This course is restricted to students in the NMEP-BS or JOURNAL-BS programs.) Lecture 3 (Fall). | ||
| MATH-101 | College Algebra (General Education – Mathematical Perspective A) |
3 |
This course provides the background for an introductory level, non-trigonometry based calculus course. The topics include a review of the fundamentals of algebra: solutions of linear, fractional, and quadratic equations, functions and their graphs, polynomial, exponential, logarithmic and rational functions, and systems of linear equations. (Prerequisites: Students may not take and receive credit for MATH-101 and MATH-111. See the Math department with any questions.) Lecture 3 (Fall, Spring). | ||
General Education – First Year Writing: FYW (WI) |
3 | |
| STAT-145 | Introduction to Statistics (General Education - Mathematical Perspective B) |
3 |
This course introduces statistical methods of extracting meaning from data, and basic inferential statistics. Topics covered include data and data integrity, exploratory data analysis, data visualization, numeric summary measures, the normal distribution, sampling distributions, confidence intervals, and hypothesis testing. The emphasis of the course is on statistical thinking rather than computation. Statistical software is used. (Prerequisites: Any 100 level MATH course, or NMTH-260 or NMTH-272 or NMTH-275 or (NMTH-250 with a C- or better) or a Math Placement Exam score of at least 35.) Lecture 3 (Fall, Spring, Summer). | ||
| UWRT-150 | FYW: Writing Seminar (WI) (General Education – First Year Writing) |
3 |
Writing Seminar is a three-credit course limited to 19 students per section. The course is designed to develop first-year students’ proficiency in analytical and rhetorical reading and writing, and critical thinking. Students will read, understand, and interpret a variety of non-fiction texts representing different cultural perspectives and/or academic disciplines. These texts are designed to challenge students intellectually and to stimulate their writing for a variety of contexts and purposes. Through inquiry-based assignment sequences, students will develop academic research and literacy practices that will be further strengthened throughout their academic careers. Particular attention will be given to the writing process, including an emphasis on teacher-student conferencing, critical self-assessment, class discussion, peer review, formal and informal writing, research, and revision. Small class size promotes frequent student-instructor and student-student interaction. The course also emphasizes the principles of intellectual property and academic integrity for both current academic and future professional writing. Lecture 3 (Fall, Spring, Summer). | ||
| YOPS-10 | RIT 365: RIT Connections |
0 |
RIT 365 students participate in experiential learning opportunities designed to launch them into their career at RIT, support them in making multiple and varied connections across the university, and immerse them in processes of competency development. Students will plan for and reflect on their first-year experiences, receive feedback, and develop a personal plan for future action in order to develop foundational self-awareness and recognize broad-based professional competencies. (This class is restricted to incoming 1st year or global campus students.) Lecture 1 (Fall, Spring). | ||
General Education – Artistic Perspective |
3 | |
General Education - Social Perspective |
3 | |
General Education – Elective |
3 | |
| Second Year | ||
| COMM-142 | Introduction to Technical Communication (WI) |
3 |
This course introduces students to current best practices in written and visual technical communication including writing effective email, short and long technical reports and presentations, developing instructional material, and learning the principles and practices of ethical technical communication. Course activities focus on engineering and scientific technical documents. Lecture 3 (Fall, Spring). | ||
| COMM-223 | Digital Design in Communication |
3 |
In an increasingly visual culture, and culture of online user-created content, non-designers are called upon in the professional realm to illustrate their ideas. Graduates entering the workforce will encounter situations where they will benefit from possessing a visual communication sensibility and vocabulary to communicate effectively with a broad range of audiences, including professional designers. Creative approaches to challenges, such as visual thinking, are also shown to improve students’ comprehension and problem-solving abilities. Digital Design in Communication is an opportunity for undergraduates to receive an introduction to principles of visual message design from a critical rhetorical perspective. They will also get the opportunity to apply these principles to a variety of visual products such as advertisements, logos, brochures, resumes, etc. A variety of computer software applications are available to support the research, writing, visualization, and design of messages. Lecture 3 (Fall, Summer). | ||
| MAAT-10 | Co-op Orientation |
0 |
This course provides students with a venue for preparing for job searches and subsequent employment. Students learn how to access the RIT job search database, to prepare cover letters and resumes, to make efficient use of career fairs, and to participate in effective interviews through a mock interview process. (This course is restricted to students in the NMEP-BS program.) Seminar 1 (Fall, Spring). | ||
| MAAT-267 | Paginated Graphic Workflow |
3 |
Graphic media on an enterprise level requires efficient and automated workflows to complete printed projects efficiently, mistake-free, on-time, and on-budget. This course focuses on workflows for the two main printed output technologies for paginated pages: offset lithography and high-volume digital printing. Building on the understanding of the requisite steps entailed of these two key output processes, this hands-on course encompasses all of the processes that allow graphic media companies to go from concept to completion while minimizing manual steps to ensure that efficiency is built into an optimized and flexible workflow. Emphasis is placed on project management, stakeholder communications, bottleneck identification, and building efficiencies as related to paginated output for offset lithography and high-volume digital printing technologies. Lab 2, Lecture 2 (Spring). | ||
| MAAT-306 | Information Architecture Publishing |
3 |
In this course the students will research current and emerging publishing information technology trends and apply them in creating publishing solutions across a variety of platforms. Students will learn and apply digital asset management methods and practices in real-world scenarios. (Prerequisites: MAAT-106 and MAAT-272 or ISTE-305 or equivalent courses.) Lab 2, Lecture 2 (Spring). | ||
| MAAT-368 | Gravure and Flexography |
3 |
Students will explore gravure and flexography technologies, and learn to evaluate applicable designs. Extensive hands-on experience is included. Students will create pressure sensitive label designs, take command of a flexo press, and print labels. Lab 3, Lecture 2 (Spring). | ||
| MATT-499 | Media Arts and Technology Co-op (summer) |
0 |
| PACK-101 | Introduction to Packaging |
1 |
An in-depth overview of packaging. The course will include historical perspectives of packaging. Students will explore the functions of packaging and the materials, processes, and technology employed to protect goods during handling, shipment, and storage. A brief review of container types, package design and development, and research and testing are presented, along with information about economic importance, social implications, and packaging as a profession. Students will research historical, current, and future packages to gain better insight into the world of packaging. Lecture 1 (Fall, Spring). | ||
| STAT-146 | Introduction to Statistics II (General Education) |
4 |
This course is an elementary introduction to the topics of regression and analysis of variance. The statistical software package Minitab will be used to reinforce these techniques. The focus of this course is on business applications. This is a general introductory statistics course and is intended for a broad range of programs. (Prerequisites: STAT-145 or equivalent course.) Lecture 6 (Fall, Spring, Summer). | ||
General Education – Scientific Principles Perspective |
3 | |
General Education – Natural Science Inquiry Perspective |
3 | |
General Education - Electives |
6 | |
| Third Year | ||
| COMM-342 | Communication Law and Ethics |
3 |
This course examines major principles and trends in communication law. The course analyzes a broad range of issues related to the First Amendment, intellectual property, and media regulation. Special attention is paid to discussing the major ethical perspectives and issues surrounding contemporary communication behavior. Lecture 3 (Spring). | ||
| MAAT-301 | Database Publishing |
3 |
Database publishing is centered on personalized graphic communications: this entails customizing graphic messaging for individuals and specifically targeted audiences. The requisite competencies for database publishing, including managing and accessing databases and integrating digital assets for distribution using electronic and digitally-printed methods, form the core of this course. Learners work with the fundamental design elements of databases constructed for activities that support graphic communication processes. Topics include best practices for building, optimizing, and maintaining databases comprised of recipient information and the merging of data with managed digital assets. Projects include composing publications and creating personalized documents for distribution through the web and in print. (Prerequisites: MAAT-106 and MAAT-271 or equivalent courses) Lab 2, Lecture 2 (Spring). | ||
| MAAT-365 | Automation and Scripting for Graphic Media |
3 |
When completing print and graphic media projects on an industrial-scale, efficient and effective automation and scripting strategies are integral to productivity and competitiveness. In this course, learners develop and implement automation schemas specific for the print and graphic media industry. Hands-on assignments begin with automation methodologies imbedded in commonly used software (e.g.: Adobe Photoshop and Illustrator Actions.) Scripting is introduced as students utilize markup languages such as XML and object-oriented languages such as Python and prototype-based object oriented languages such as JavaScript to further specific automated tasks through inter-application communication. Emphasis is placed on strategies such as automating digital asset management tasks and using scripting to accomplish advanced variable-data graphic media tasks in a real-world context. Learners implement automation and scripting to improve performance, efficiency, and consistency in print and graphic media production. (Prerequisites: MAAT-301 or equivalent course.) Lab 2, Lecture 2 (Spring). | ||
| MAAT-499 | Media Arts and Technology Co-op (summer) |
0 |
The Media Arts and Technology Co-op provides students with the opportunity to work in a position related to their major field of study. Co-ops are typically paid work experiences. All co-ops should fall within an RIT term (fall, spring, summer) and require permission of instructor for enrollment. (Prerequisites: MAAT-10 or equivalent course.) CO OP (Fall, Spring, Summer). | ||
| MAAT-544 | Color Management Systems |
3 |
This course covers fundamentals of color measurement, color management system, and color reproduction technology for color matching and color image reproduction. Emphases are placed on CIE colorimetry, device calibration and characterization, and color management systems. (Students cannot take and receive credit for this course if they have taken PPRT-602.) Lab 2, Lecture 2 (Fall). | ||
| PACK-471 | Packaging Supply Chain |
3 |
Market structures are analyzed in order to develop an understanding of how packaging relates to the general economy. Students will learn how market traded derivatives are utilized to protect against price volatility of packaging raw materials, utilization of Purchase Price Cost Analysis to predict packaging pricing and price movements. Packaging contract analysis and packaging pricing formula based pricing will be studied. Students are instructed in the use of basic pricing reference materials for research purposes. Lecture 3 (Spring). | ||
Technical Elective |
3 | |
General Education – Ethical Perspective |
3 | |
General Education - Elective |
3 | |
General Education – Global Perspective |
3 | |
General Education – Immersion 1 |
3 | |
| Fourth Year | ||
| MAAT-402 | Graphic Media Business Practices (WI-PR) |
3 |
Print and graphic media professionals need to be versed in technological capabilities and business practices integral to managing a graphic media operation. Beginning with stakeholders in graphic media entities, including providers, vendors, and customers, learners in this course explore factors contributing to operational efficiencies and sustainability in print and graphic media enterprises. The course emphasizes the performance metrics, strategies, and methods required to achieve ethical business success in the industry, including using analytics to support improved decision making, effective marketing, and efficient operations. Recognizing that writing is a fundamental proficiency that permeates professional business management, students engage in informal and formal writing assignments pertinent to the print and graphic media industry throughout the course. (Prerequisites: MAAT-267 and COMM-142 or equivalent course.) Lecture 3 (Spring). | ||
| MAAT-403 | Graphic Media Capstone Project |
2 |
Cross-media graphic projects that satisfy the demands of buyers, advertising agencies, and brand owners require the synthesis of multiple skill-based tasks by different constituencies that culminate in print, web, and mobile-based deliverables optimized for each media. The coordination of knowledgeable professionals is needed for high quality graphic project completion that meet budget demands and deadlines for deliverables. This course engages learners to apply the skills imparted in prior coursework in the completion of a graphic-based cross-media project within the context of functioning teams. Best practices for project management, leadership, resource identification and application, and time management and tracking are applied as learners design, pitch, and satisfy the needs of a graphic media client in the completion of a complex cross-media project. (Prerequisites: MAAT-267 and MAAT-301 or equivalent courses.) Lab 2, Lecture 1 (Fall). | ||
| PPRT-641 | Digital Printing and Publishing |
3 |
This course provides students with the opportunity to learn the concepts and applications of digital printing. The course examines the technology of several major digital print engines and compares digital printing to conventional print processes. The economics and application of specific digital printing processes are examined from a workflow perspective. This course is cross-listed with MAAT-541; students may receive credit for MAAT-541 or PPRT-641, not both. (Not if MAAT-541) Lab 3, Lecture 2 (Fall). | ||
| PPRT-688 | Package Printing |
3 |
This course introduces students to the package printing industry. Printing processes, materials, production workflows and quality control systems used in package printing are introduced. Students will oversee the workflows relevant to package production, from concept to design to finished product. This course is cross-listed with MAAT-558; students may receive credit for MAAT-558 or PPRT-688, not both. (Students may not take and receive credit for PPRT-688 and MAAT-558. If you have earned credit for PPRT-688 or you are currently enrolled in MAAT-558 you will not be permitted to enroll in PPRT-688.) Lab 3, Lecture 2 (Spring). | ||
General Education – Immersion 2,3 |
6 | |
Open Electives |
12 | |
| Fifth Year | ||
| GRCS-701 | Research Methods |
3 |
Understanding research and academic writing are foundational skills for all graduate students regardless of degree culmination. This is a graduate-level survey course on research design/methods and analysis, with the goal of all students becoming better consumers of research, and preparing those who choose an empirical research degree culmination and future doctoral pursuits. The course provides a broad overview of the process and practices of research in applied contexts. Content includes principles and techniques of research design, sampling, data collection, and analysis including the nature of evidence, types of research, defining research questions, sampling techniques, data collection, data analysis, issues concerning human subjects and research ethics, and challenges associated with conducting research in real-world contexts. Research strategies using library sources, including academic databases and citation management, are emphasized; as are academic writing skills, including adherence to academic style. The analysis component of the course provides an understanding of statistical methodology used to collect and interpret data found in research as well as how to read and interpret data collection instruments. Lecture 3 (Fall, Spring). | ||
| PACK-730 | Packaging and the Environment |
3 |
Consideration of packaging in a social context. Factors that enhance secondary use, recycling, recovery of resources, and proper disposal are discussed. Package design in relation to solid waste disposal and materials and energy shortages are considered. Other topics of interest are discussed. Primarily a discussion class for graduate students. Open to graduate non-majors. Lecture 3 (Spring). | ||
| PACK-742 | Distribution Systems |
3 |
The course develops knowledges and application skills of the distribution packaging. Topics covered are packaging used in distribution systems, integrated packaging supply chain, modeling and analysis of the distribution systems, and score card in packaging supply chain. Emphasises are given to estimate and predict the packaging protection and to optimize the packaging distribution using various tools. The lab focuses on development and evaluation of a distribution packaging. The projects are designed to assess the packaging performance in distribution systems. (This course is restricted to students in the PACK-MS program.) Lecture 3 (Spring). | ||
| PACK-763 | Packaging for End Use |
3 |
An intensive study of package design requirements specific to use of a product at specified end points. Individual design and development of a package system and its specifications, appropriate to the needs of the product and the consumer/end user and meets the demands of the supply chain. (Prerequisites: PACK-451 or equivalent course or graduate student standing in the PACK-MS program.) Lecture 3 (Spring). | ||
| PACK-783 | Advanced Packaging Dynamics |
3 |
The study of instrumentation systems for analysis, evaluation and application of shock and vibration test methods to develop protective package designs and effective product/package interaction. A research paper is required. (This course is restricted to students in the PACK-MS program.) Lecture 3, Recitation 1 (Spring). | ||
Graduate Packaging Elective |
3 | |
| Choose one of the following: | 6 |
|
| PACK-790 | Research Thesis |
|
A thesis is based on experimental evidence obtained by the candidate in an appropriate topic demonstrating the extension of theory into practice. A written proposal which is defended and authorized by the faculty advisor/committee followed by a formal written thesis and oral presentation of findings are required. Typically the candidate will have completed research methods, data analysis and graduate writing strategies prior to enrolling in this course and will start the thesis process as soon as they have completed these courses to allow them to finish the thesis when they have finished their coursework. The candidate must obtain the approval of their graduate adviser who will guide the thesis before registering for this course. (Enrollment in this course requires permission from the department offering the course.) Thesis (Fall, Spring, Summer). | ||
| PACK-797 | Graduate Project, plus one (1) Graduate Packaging Elective |
|
The purpose of this course is to provide students the opportunity to conduct research, develop a plan and evaluation components and submit the project as a demonstration of final proficiency in the program. The topic selected by the student will be guided by the faculty teaching the class and it will require the student to coalesce and incorporate into the final project a culmination of all their course work in the program to date. (Enrollment in this course requires permission from the department offering the course.) Project (Spring). | ||
| PACK-795 | Comprehensive Exam, plus two (2) Graduate Packaging Electives |
|
A written comprehensive exam is one of the non-thesis methodologies for completion of the MS degree. Students will demonstrate a fundamental knowledge of the theories and foundation principles. This course will include a review of the main concepts of each of the core subjects and at the conclusion of the course the student will take a written examination and must receive a passing grade of at least 80 percent to be successful. Students will have one additional opportunity to pass this examination if their initial attempt results in a failing grade. (Faculty adviser approval required). (Enrollment in this course requires permission from the department offering the course.) Comp Exam 3 (Fall, Summer). | ||
| Total Semester Credit Hours | 146 |
|
Please see General Education Curriculum (GE) for more information.
(WI) Refers to a writing intensive course within the major.
*Please see Wellness Education Requirement for more information. Students completing bachelor's degrees are required to complete two different Wellness courses.
Admissions and Financial Aid
First-Year Admission
First-year applicants are expected to demonstrate a strong academic background that includes:
- 4 years of English
- 3 years of social studies and/or history
- 3 years of math is required and must include algebra, geometry, and algebra 2/trigonometry. Pre-calculus is preferred.
- 2-3 years of science. Chemistry or physics is required and biology is recommended.
- Technology electives are preferred.
Transfer Admission
Transfer applicants should meet these minimum degree-specific requirements:
- A minimum of college algebra is required. Pre-calculus or calculus is preferred.
- Chemistry or physics is required.
Financial Aid and Scholarships
100% of all incoming first-year and transfer students receive aid.
RIT’s personalized and comprehensive financial aid program includes scholarships, grants, loans, and campus employment programs. When all these are put to work, your actual cost may be much lower than the published estimated cost of attendance.
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Department of Packaging and Graphic Media Science
Department of Packaging and Graphic Media Science