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Salary and Career Info

Print and Graphic Media Technology BS

In this graphic communication major, you'll become a highly-skilled communication professional who will create robust marketing materials for the communication, publishing, and packaging graphics industries.

Program skills

Media arts and technology is a unique major that reflects the convergence of technologies that allow content to be created, formatted, stored, and then shared via computer-based publications, printed material, online services, and various forms of interactive media. This approach enables our students to build skills not only in traditional publishing but also in database management, new media production, networking, and mobile communications. The major is designed to provide students with the ability to use various content types across multiple output media. The major also allows students to explore other areas of study, including advertising and media strategy, contemporary publishing, content management, digital imaging and premedia, print production, print quality, and 3D computer graphics. 

Program facilities equipment

At least 14 labs with over $40 million in up-to-date equipment are available for student coursework and research. Students quickly become accustomed to the latest in print and packaging pre-press, digital composition and publishing, electronically controlled presses, digital printing, content management, imaging systems, bindery equipment, color management technologies, computerized estimating systems, and emerging technologies including AR and VR systems, and more.

Program job titles reported

Account Executive; Application Specialist / Systems Engineer; Customer Service Representative; Digital Services Specialist; Estimator; Marketing and Communications Coordinator; Pre-Press Technician; Print Production Manager; Publishing Coordinator; Quality Management

Select program hiring partners

Acelity, Apple, Brady Corp, ColorDynamics, Compu-Mail, Flexo Transparent, Flower City Printing, Gemalto, Hammer Packaging, Infinity Marketing Solutions, Inc., Mercury Print, PAR Government Systems Corporation, Punch Studio, Quad, SCG Packaging, Seifert Graphics, Ultraprint Corporation, Wilsonart, Xerox


Outcome Rates

Total percentage of graduates who have entered the workforce, enrolled in full-time graduate study, or are pursuing alternative plans (military service, volunteering, etc.).


Knowledge Rate

Total percentage of graduates for whom RIT has verifiable data, compared to national average knowledge rate of 41% per NACE.
Outcome % of Students
Employed 50.00%
Full-time Graduate Study 0%
Alternative Plans 0%
Outcome % of Students
Employed 50.00%
Full-time Graduate Study 0%
Alternative Plans 0%

Experiential Learning

Cooperative Education

What’s different about an RIT education? It’s the career experience you gain by completing cooperative education and internships with top companies in every single industry. You’ll earn more than a degree. You’ll gain real-world career experience that sets you apart. It’s exposure–early and often–to a variety of professional work environments, career paths, and industries.

Co-ops and internships take your knowledge and turn it into know-how. Your engineering co-ops will provide hands-on experience that enables you to apply your engineering knowledge in professional settings while you make valuable connections between classwork and real-world applications.

Students in the print and graphic media technology degree are required to complete two cooperative education experiences.