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Salary and Career Info

New Media Design BFA

At the intersection of visual communication, design strategy, technology, and user experience design, new media designers are the innovative thinkers, designers, and creators of the next generation of digital media.

Program skills

Students are exposed to Mobile and tablet interface design, Website design and development, Multiscreen interaction design for wearables to VR, User experience design and planning, visual design and Layout, 3D modeling and animation for design, Motion graphics and animation for interactivity, Advertising and marketing, Front-end web development, Rapid prototyping for onscreen interactivity, and Physical computing experimentation. 

Program facilities equipment

Extensive laboratory facilities (15 labs with over $40 million in up-to-date equipment). Labs are state-of-the-art, featuring the latest software packages used by the design and interactive industry for development across desktop computer, mobile and tablets. Dedicated New Media Workshop with VR, wearable, mobile and large screen devices, 3D printers, projection systems and tangible computing kits and resources.  
Software: Adobe Creative Suite, Maxon Cinema 4D, Sketch, Processing, with additional design and development applications and frameworks as needed.
Programming and Languages: HTML 5, CSS3, JavaScript, C#, P5

Program job titles reported

Art Director; User Experience Designer; Associate Web Developer; Content Design Analyst; Experience Designer; Interaction Designer; Junior Motion Graphics Designer; Junior Designer; Motion Designer and Video Editor; Product Designer

Program significant points

  • Named by Business Week as one of the top 10 design schools in the country and one of the top 40 in the world, RIT's Design School is also highly ranked by U.S. News and World Report and Design Intelligence.
  • According to Business Insider, RIT ranks (#11) in The World’s 25 Best Design Schools.

Select program hiring partners

Canon U.S.A., Inc., CHESS Health Solutions, Datto, Inc., Epic, Forbes Media, GE, GEICO, Google, Inc., Instrument, ITX Corp, Lyft, Microsoft, Paychex, PayPal, Punchcut, Total Wine & More, Two Bulls, Warner Bros. Entertainment Inc., Wegmans Food Markets, Xerox


  • Advertising, PR, and Marketing

  • Design

  • Electronic and Computer Hardware

  • Health Care

  • Higher Education

  • Insurance

  • Internet and Software

  • Journalism, Media, and Publishing


Outcome Rates*

Total percentage of graduates who have entered the workforce, enrolled in full-time graduate study, or are pursuing alternative plans (military service, volunteering, etc.).


Knowledge Rate

*Total percentage of graduates for whom RIT has verifiable data, compared to national average knowledge rate of 41% per NACE.
Outcome % of Students
Employed 96.00%
Full-time Graduate Study 0%
Alternative Plans 0%
Outcome % of Students
Employed 96.00%
Full-time Graduate Study 0%
Alternative Plans 0%