Skip to main content
RIT Logo with Text

Salary and Career Info

New Media Interactive Development BS

New media are ever-changing forms of digital communication that engage, immerse, and entertain users, from social networks to wearable computing and more.

Program skills

Students in New Media Interactive Development (NMID) gain a solid background in programming and computing technologies, experience with design and layout, and the development of media-rich experiences. NMID students spend their first two years learning essential new media concepts and skills with their peers from the New Media Design. They gain experience in concept development, programming, animation, interactivity, interaction design, multimedia project development, and other topics. In the junior year, students will work with their faculty and academic advisors to select a series of free and advanced electives to focus on a variety of areas, e.g., interaction design, rich-media web application development, data visualization, social and mobile applications, physical and surface computing, audio, and casual games. In the senior year, students from both New Media majors work collaboratively on a capstone, team project that tackles real-world new media challenges. This culminating hands-on learning experience provides an opportunity for students to hone their skills in teams. The project yields an impressive portfolio piece, which helps to attract potential employers. NMID gains further real-life work experience via two required co-ops that take place before graduation.

Program facilities equipment

Students can access facilities found throughout the College of Computing and the MAGIC building. These labs are equipped with a variety hardware from Alienware® to ensure a mix of several processor types, hardware configurations, the Adobe® and Autodesk® production suites, the Android Studio IDE, MacOS computer hardware, the Xcode IDE, graphics boards from competing vendors in a true development and testing environment, and other industry-standard development tools.

Program job titles reported

Interactive Developer​; User Experience (UX) Developer; Front-end Web Developer; Mobile Developer; Full-stack Engineer; Creative Coder; Product Engineer; Interactive Media Producer

Select program hiring partners

American Greetings, Bottomline Technologies, Fidelity Investments, Forbes Media, GeekHive, IBM, JPMorgan Chase & Co, LenelS2, M&T Bank, MassMutual, RIT - ITS, Southwest Airlines, TD Bank, Wegmans Food Markets


  • Advertising, PR, and Marketing

  • Commercial Banking and Credit

  • Food and Beverage

  • Government (Local, State, Federal)

  • Higher Education

  • Internet and Software

  • Investment Banking

  • Non-Profit


Outcome Rates*

Total percentage of graduates who have entered the workforce, enrolled in full-time graduate study, or are pursuing alternative plans (military service, volunteering, etc.).


Knowledge Rate

*Total percentage of graduates for whom RIT has verifiable data, compared to national average knowledge rate of 41% per NACE.
Outcome % of Students
Employed 78.00%
Full-time Graduate Study 0%
Alternative Plans 0%
Outcome % of Students
Employed 78.00%
Full-time Graduate Study 0%
Alternative Plans 0%

Cooperative Education

Cooperative Education

Cooperative education, or co-op for short, is full-time, paid work experience in your field of study. And it sets RIT graduates apart from their competitors. It’s exposure–early and often–to a variety of professional work environments, career paths, and industries. RIT co-op is designed for your success

Students in the new media interactive development degree are required to complete two blocks of cooperative education experience.