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Salary and Career Info

New Media Interactive Development BS

A degree in interactive media adapts digital technologies for social software, wearable devices, touch interfaces, virtual/augmented reality, the internet, and more.

Program skills

Students in New Media Interactive Development (NMID) gain a solid background in programming and computing technologies, experience with design and layout, and the development of media-rich experiences. NMID students spend their first two years learning essential new media concepts and skills with their peers from the New Media Design. They gain experience in concept development, programming, animation, interactivity, interaction design, multimedia project development, and other topics. In the junior year, students will work with their faculty and academic advisors to select a series of free and advanced electives to focus on a variety of areas, e.g., interaction design, rich-media web application development, data visualization, social and mobile applications, physical and surface computing, audio, and casual games. In the senior year, students from both New Media majors work collaboratively on a capstone, team project that tackles real-world new media challenges. This culminating hands-on learning experience provides an opportunity for students to hone their skills in teams. The project yields an impressive portfolio piece, which helps to attract potential employers. NMID gains further real-life work experience via two required co-ops that take place before graduation.

Program facilities equipment

Students can access facilities found throughout the College of Computing and the MAGIC building. These labs are equipped with a variety hardware from Alienware® to ensure a mix of several processor types, hardware configurations, the Adobe® and Autodesk® production suites, the Android Studio IDE, MacOS computer hardware, the Xcode IDE, graphics boards from competing vendors in a true development and testing environment, and other industry-standard development tools.

Program job titles

Web Developer; Front End Developer; Solution Developer; Software Developer; Software Engineer; Program Manager; Digital Director; Lead Usability Analyst; Quality Assurance Engineer; Programmer Analyst; UX Engineer; Technical Lead; UX Strategist; Interactive Developer; Javascript Engineer; Credentialing Specialist; Windows Phone Developer; IT Technician; Product Designer; Android Developer; Digital Technician; Application Developer

Select program hiring partners

Bottomline Technologies; City of Rochester; Confluence Global; Constant Contact; Fidelity Investments; IBM; JPMorgan Chase & Co; Kodak Alaris; LenelS2; Lexia Learning; Microsoft; RIT - School of Interactive Games and Media; Workinman


Outcome Rates for New Media Interactive Development BS

Total percentage of graduates who have entered the workforce, enrolled in full-time graduate study, or are pursuing alternative plans (military service, volunteering, etc.).


Knowledge Rate

Total percentage of graduates for whom RIT has verifiable data, compared to national average knowledge rate of 41% per NACE.
Outcome % of Students
Employed 85.71%
Full-time Graduate Study 0%
Alternative Plans 0%
Outcome % of Students
Employed 85.71%
Full-time Graduate Study 0%
Alternative Plans 0%

Experiential Learning

Cooperative Education

What’s different about an RIT education? It’s the career experience you gain by completing cooperative education and internships with top companies in every single industry. You’ll earn more than a degree. You’ll gain real-world career experience that sets you apart. It’s exposure–early and often–to a variety of professional work environments, career paths, and industries.

Co-ops and internships take your knowledge and turn it into know-how. Your computing co-ops will provide hands-on experience that enables you to apply your computing knowledge in professional settings while you make valuable connections between classwork and real-world applications.

Students in the new media interactive development degree are required to complete two blocks of cooperative education experience.

Careers in Interactive Design

Interaction designers are in demand. All kinds of companies and organizations seek interaction designers for a range of positions in which an organization needs dynamic and innovative digital experiences and creative design solutions.

A sampling of companies that have hired graduates of RIT’s new media interactive development major includes American Greetings, Bottomline Technologies, Fidelity Investments, Forbes Media, GeekHive, IBM, JPMorgan Chase & Co, LenelS2, M&T Bank, MassMutual, Southwest Airlines, TD Bank, and Wegmans Food Markets.

Creative Industry Day

RIT’s Office of Career Services and Cooperative Education hosts Creative Industry Day, which connects students majoring in art, design, film and animation, photography, and select computing majors with companies, organizations, creative agencies, design firms, and more. You'll be able to network with company representatives and interview directly for open co-op and permanent employment positions.