RIT Kosovo Branding

Branding Matters.

Because our visual identity represents the university at the very highest level, it’s vital to our brand. These logos act as a signature, an identifier, and a stamp of quality. And they should always be the most consistent component in our communications.

 

RIT Kosovo Logo

Primary Logo


Our primary identifier is the RIT Kosovo letter mark. It represents the strength and rigor of our academic offer. It must be present in its original format on all communications. This is the university’s simplest logo and most recognizable mark. It can be used alone when supported by other identity assets or when the audience is well acquainted with the brand.

RIT Logo BLACK

Primary Logo Black


Our identifier is the RIT Kosovo letter mark in Black. It represents the strength and rigor of our academic offer. It must be present in its original format on all communications. This is the university’s black logo. It can be used alone when supported by other identity assets or when the audience is well acquainted with the brand.
 

RIT Kosovo Orange & White

Secondary Orange & White


Our Secondary identifier is the RIT letter mark in orange & Kosovo in white. It represents the strength and rigor of our academic offer. It must be present in its original format on all communications. This is the university’s secondary logo. It can be used alone when supported by other identity assets or when the audience is well acquainted with the brand.

RIT Kosovo White

Primary Logo White


RIT Kosovo in all white available to be used on black backgrounds.  RIT letter mark & Kosovo in white. It represents the strength and rigor of our academic offer. It must be present in its original format on all communications. This is the university’s logo. It can be used alone when supported by other identity assets or when the audience is well acquainted with the brand.

RIT TIGER

RIT Tiger

 

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Logo Stacked


The stacked version sets the RIT lettermark and the wordmark in two lines. This more compact configuration may provide more flexibility in placement and scale.

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Logo Stacked


The stacked version sets the RIT lettermark and the wordmark in two lines. This more compact configuration may provide more flexibility in placement and scale.

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Logo Stacked


The stacked version sets the RIT lettermark and the wordmark in two lines. This more compact configuration may provide more flexibility in placement and scale.

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Logo Stacked


The stacked version sets the RIT lettermark and the wordmark in two lines. This more compact configuration may provide more flexibility in placement and scale.

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RIT Main Logo


 

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RIT Lockup Horizontal


This version sets the RIT lettermark and the Rochester Institute of Technology wordmark together in a single line. This is the most common configuration used to identify the brand.

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RIT Lockup Stacked


The stacked version sets the RIT lettermark and the wordmark in three lines. This more compact configuration may provide more flexibility in placement and scale.

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White Backgrounds (preferred logo colors)


 

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Black Backgrounds


 

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Photographic Backgrounds


 

Half Page Ads

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Half Page Ads Vertical

Full Page Ads

Brochures

Trifold Brochure

Posters

Program Brochure