http://saunders.rit.edu/undergraduate/marketing/index.php
Program overview
Marketing has long been recognized as a critical element in the success of modern business operations. The overall process of entering markets, creating value for customers, and developing profits is the fundamental challenge for the contemporary marketing manager. These marketing basics apply to governmental agencies, not-for-profit organizations, service organizations, and for-profit firms.
In the marketing program, students learn theory and gain practical experience by creating tactically enabled strategic marketing plans. Through projects, they learn to work independently and in teams to achieve organizational objectives. Marketing majors develop leadership and communication skills through classroom experiences and their work on real and simulated business challenges. Upon completing the program, students have gained proficiency in analyzing and understanding buyers, developed and delivered professional sales presentations, and designed and implemented marketing research projects. Students graduate with the ability to create and critically evaluate strategic marketing plans.
Curriculum
Marketing, BS degree, typical course sequence (quarters)
| Course | Qtr. Cr. Hrs. | |
|---|---|---|
| First Year | ||
| 1720-051, 052 | Discovery/Pathways | 2 |
| 0102-260 | Business 1: Ideas and Creativity | 4 |
| 0102-265 | Business 2: Business Plan Development | 2 |
| 0112-270 | Business Software Applications | 2 |
| 0112-285 | Business 3: Commercialization | 2 |
| 0511-211 | Principles of Microeconomics | 4 |
| 0511-402 | Principles of Macroeconomics | 4 |
| 0535-352 | Professional Communication for Business | 4 |
| 1016-226 | Calculus for Management Science | 4 |
| 1016-319, 320 | Data Analysis I, II | 10 |
| Liberal Arts* | 12 | |
| Wellness Education† | 0 | |
| Second Year | ||
| 0101-301, 302 | Financial and Management Accounting | 8 |
| 0102-305 | Careers in Business | 1 |
| 0113-310 | Global Business: An Introduction | 4 |
| 0104-350 | Corporate Finance | 4 |
| 0105-363 | Principles of Marketing | 4 |
| Liberal Arts* | 12 | |
| Free Elective | 4 | |
| General Education | 8 | |
| Laboratory Sciences | 8 | |
| Third Year | ||
| 0102-320 | Organizational Behavior | 4 |
| 0105-505 | Buyer Behavior | 4 |
| 0105-559 | Professional Selling | 4 |
| Marketing Elective | 8 | |
| Liberal Arts* | 12 | |
| General Education | 8 | |
| Cooperative Education‡ | Co-op | |
| Fourth Year | ||
| 0102-438 | Business Ethics | 4 |
| 0102-507 | Business, Government, and Society | 4 |
| 0102-551 | Strategy | 4 |
| 0105-551 | Marketing Metrics and Research | 4 |
| 0106-401 | Operations and Supply Chain Management | 4 |
| 0102-530 | Managing Innovation and Technology | 4 |
| 0105-550 | Marketing Management | 4 |
| Free Electives | 12 | |
| Total Quarter Credit Hours | 183 | |
* Please see Liberal Arts General Education Requirements for more information.
† Please see Wellness Education Requirement for more information.
‡ Two quarters of cooperative education are required and must be completed within the third and fourth years.
Marketing, BS degree, typical course sequence (semesters), effective fall 2013
| Course | Sem. Cr. Hrs. | |
|---|---|---|
| First Year | ||
| MGMT-101 | Business I: Ideas and Business Planning | 3 |
| MGIS-101 | Computer-based Analysis | 1 |
| First-Year Seminar | 3 | |
| ECON-101 | LAS-Perspective-4 (Social): Principles of Microeconomics | 3 |
| COMM-253 | General Education Elective 1: Communication | 3 |
| STAT-145 | LAS-Perspective 7A (Mathematical): Introduction to Statistics I | 3 |
| MGIS-102 | Bus 2: Technology-enabled Launch | 2 |
| ENGL-150 | Writing Seminar | 3 |
| ECON-201 | LAS-Perspective 3 (Global): Principles of Macroeconomics | 3 |
| ACCT-110 | Financial Accounting | 3 |
| STAT-146 | LAS Perspective 7B (Mathematical): Introduction to Statistics II | 4 |
| Second Year | ||
| ACCT-210 | Management Accounting | 3 |
| MKTG-230 | Principles of Marketing | 3 |
| FINC-220 | Corporate Finance | 3 |
| MGMT-295 | Sophomore Integrated Experience | 1 |
| LAS-Perspective 2 (Artistic) | 3 | |
| LAS- Perspective 1 (Ethical) | 3 | |
| Marketing Elective | 3 | |
| MGMT-215 | Organizational Behavior | 3 |
| Institute Elective | 3 | |
| INTB-225 | Globalization | 3 |
| MATH-161 | General Education Elective 2: Calculus | 4 |
| Third Year | ||
| MGMT-340 | General Education Elective 3: Business Ethics and Corporate Social Responsibility | 3 |
| MKTG-551 | Marketing Metrics and Research | 3 |
| Marketing Elective | 3 | |
| LAS Immersion 1 | 3 | |
| LAS Perspective 5 (Natural Science Inquiry with lab) | 3 | |
| DECS-310 | Operations Management | 3 |
| Marketing Elective | 3 | |
| Marketing Elective | 3 | |
| LAS Immersion 2 | 3 | |
| LAS Perspective 6 (Scientific Principles) | 3 | |
| Fourth Year | ||
| MKTG-550 | Marketing Management | 3 |
| Institute elective | 3 | |
| Immersion 3 | 3 | |
| Perspective (Natural Science) | 3 | |
| General Education Elective 4 | 3 | |
| MGMT-560 | Strategy and Innovation | 3 |
| Institute Electives | 6 | |
| General Education 5 | 3 | |
| General Education 6 | 3 | |
| Total Semester Credit Hours | 123 | |