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Marketing BS

Saunders College of Business recognizes the accomplishments of its outstanding employees throughout the 2023-24 academic year.

The business exploration program at Saunders College of Business is your opportunity to spend up to a year and a half taking fundamental business courses and meeting with faculty, staff, and career advisors before selecting from one of the college’s seven, nationally-ranked, business majors.

The bachelor of science in marketing from Saunders College of Business delivers a solid foundation of marketing knowledge and skills focusing on technology and innovation, the linchpins of an RIT education.

RIT business students and faculty have experienced a number of major enhancements to Max Lowenthal Hall since the start of the fall semester, as the home of Saunders College of Business nears completion of a multi-million dollar expansion and renovation project.

Political science and marketing double major Christopher Ferrari recently completed his co-op at the U.S. District Court for the Southern District of New York (SDNY). Ferrari, who is from Spencerport, N.Y., received the Kristine and John Simmons Public Policy Scholar Internship Fund to help make this co-op more affordable.

Taylor Jensen ’23 (marketing) earned a host of honors as a standout player on RIT men’s lacrosse team over the past three seasons. But if you were to ask him what brings him his most pride and joy? Fatherhood.

Saunders College of Business at RIT has again been recognized by Poets&Quants—a leading resource for business education coverage—as one of the top undergraduate business schools in the nation. Saunders ranked 53rd overall in the nation, moving up two spots from last year.

Students in the marketing and supply chain management programs learn foundational business skills along with discipline-specific knowledge and the latest market trends so they can become change agents and expert decision-makers in their fields.

The undergraduate business program at Rochester Institute of Technology’s Saunders College of Business is nationally ranked and recognized.

Hope Drummond BS ’91 is founder of Dreamseeds Children’s Program, is an RIT Trustee, and is being honored by Saunders College of Business.

Business Insider talks to Gijs Overgoor, assistant professor of marketing, about his recent study exploring what kind of social media images users prefer.

Futurity features research by Gijs Overgoor, assistant professor of marketing, on what kind of social media images users prefer.