News
Marketing BS
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November 30, 2023
2023-24 Saunders Faculty and Staff Go Above and Beyond
Saunders College of Business recognizes the accomplishments of its outstanding employees throughout the 2023-24 academic year.
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November 20, 2023
Business Exploration Provides Business Exposure to First-Year Students
The business exploration program at Saunders College of Business is your opportunity to spend up to a year and a half taking fundamental business courses and meeting with faculty, staff, and career advisors before selecting from one of the college’s seven, nationally-ranked, business majors.
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November 2, 2023
Develop Technology Skills to Harness the Impact of Consumer Behavior with a Saunders Marketing Degree
The bachelor of science in marketing from Saunders College of Business delivers a solid foundation of marketing knowledge and skills focusing on technology and innovation, the linchpins of an RIT education.
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October 13, 2023
Saunders College of Business nears completion of massive building project
RIT business students and faculty have experienced a number of major enhancements to Max Lowenthal Hall since the start of the fall semester, as the home of Saunders College of Business nears completion of a multi-million dollar expansion and renovation project.
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September 19, 2023
Political science and marketing double major completes co-op at U.S. District Court for the Southern District of New York
Political science and marketing double major Christopher Ferrari recently completed his co-op at the U.S. District Court for the Southern District of New York (SDNY). Ferrari, who is from Spencerport, N.Y., received the Kristine and John Simmons Public Policy Scholar Internship Fund to help make this co-op more affordable.
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May 24, 2023
‘All American Dad’ closes out stellar career for RIT men’s lacrosse team
Taylor Jensen ’23 (marketing) earned a host of honors as a standout player on RIT men’s lacrosse team over the past three seasons. But if you were to ask him what brings him his most pride and joy? Fatherhood.
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March 3, 2023
RIT’s Saunders College of Business moves up two spots in Poets&Quants national rankings
Saunders College of Business at RIT has again been recognized by Poets&Quants—a leading resource for business education coverage—as one of the top undergraduate business schools in the nation. Saunders ranked 53rd overall in the nation, moving up two spots from last year.
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March 1, 2023
Intersection of Innovation and Technology
Students in the marketing and supply chain management programs learn foundational business skills along with discipline-specific knowledge and the latest market trends so they can become change agents and expert decision-makers in their fields.
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December 5, 2022
U.S. News & World Report Rankings, 2022-23
The undergraduate business program at Rochester Institute of Technology’s Saunders College of Business is nationally ranked and recognized.
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May 9, 2022
2021-2022 Distinguished Alumni Awards: Hope Drummond
Hope Drummond BS ’91 is founder of Dreamseeds Children’s Program, is an RIT Trustee, and is being honored by Saunders College of Business.
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January 25, 2022
How to choose Instagram images that will get the most likes, according to study of over 150,000 posts
Business Insider talks to Gijs Overgoor, assistant professor of marketing, about his recent study exploring what kind of social media images users prefer.
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January 19, 2022
These key qualities attract ‘likes’ on Instagram
Futurity features research by Gijs Overgoor, assistant professor of marketing, on what kind of social media images users prefer.