Business Administration: Marketing BS
May 19, 2021
Two RIT faculty members receive Fulbright U.S. Scholar Awards to conduct research abroad
Emi Moriuchi from Saunders College of Business and Jessica Hardin from the College of Liberal Arts have received Fulbright U.S. Scholar Program awards to travel abroad and conduct research at partner universities.
April 28, 2021
Another Round: Alumni craft beer and open breweries
More than a dozen RIT alumni have tapped into the craft-beer boom that has swept across the country. In the past 12 years, the number of craft breweries has more than quadrupled.
April 6, 2021
Shark Tank’s Kevin O’Leary will kick off RIT’s J. Warren McClure Lecture Series
RIT’s Saunders College of Business will welcome Kevin O’Leary, aka Mr. Wonderful, star of ABC’s Shark Tank, as the 11th J. Warren McClure Lecture Series keynote speaker on April 8. The virtual event is open to the general public and will feature a one-hour lecture followed by a brief Q&A.
April 1, 2021
RIT’s Saunders College of Business partners with Vellore Institute of Technology
RIT’s partnership with Vellore Institute of Technology (VIT), in India, has expanded to allow VIT students to spend the latter two years of their undergraduate business studies in RIT’s Saunders College of Business.
March 31, 2021
March 1, 2021
The Leader at the Intersection of Business and Technology
All Saunders undergraduate programs have technology built into the curriculum.
November 4, 2020
RIT researcher uses data to help wearable technology companies connect with consumers
New research is evaluating how wearable technology companies can better engage with their customers and humanize relationships in machine-mediated environments built to promote healthy behavior.
October 9, 2020
Change in Prime Day expected to boost online sales for Rochester business
WHAM-TV talks to Raj Murthy, associate professor of marketing, about Amazon Prime Day.
June 18, 2020
RIT Rallies: Alumnus manages crisis personnel deployment for COVID-19 response efforts
Years of expertise as an emergency manager and volunteer firefighter and EMT has allowed RIT alumnus Christopher Tarantino ’13 (business administration) to develop his training and consulting company. And as a result of COVID-19, his company is helping those in private and public sectors create plans to mitigate this public health crisis.
April 20, 2020
Students use ‘Minecraft’ to recreate a digital RIT campus
One brick at a time — that’s how members of RIT’s Electronic Gaming Society are building a digital version of the RIT campus in the video game Minecraft. As universities across the country closed their campuses due to the COVID-19 pandemic, many students went to Minecraft as a way to stay connected with their schools. The game allows multiple players to collaborate on building structures and designing landscapes, including recreating physical places.
November 18, 2019
Alumni Update: Taco ’bout ingenuity: Grad invention hits market
Elliot Benitez ’07 (marketing) was eating dinner with his mother when he noticed that she kept getting up to warm tortillas over the stove. Benitez thought there had to be a better way. He searched Google and Amazon for a tortilla toaster and found nothing. Today, that same search points people toward the Nuni Toaster, patented by Benitez.
October 29, 2019
E. Philip Saunders gifts $7.5 million to RIT
At an Oct. 29 celebration at RIT, E. Philip Saunders announced a $7.5 million gift to the business college that bears his name. This transformational gift will be used to help fund a major renovation and expansion of the facilities in Max Lowenthal Hall, home of Saunders College of Business.