Branding and Identity | VCDE

This course provides an examination of the role of design in brand strategy and cohesive identity systems. Historical and current systems will be researched and analyzed. Development of formal proposals, research, and design strategies for developing integrated solutions are explored. Projects will include client contact, writing of design briefs, collaborative projects, use of social networks for brand expansion, information structures, screen and print formats, and presentation methods, research and presentation.

Xi Zong

Caitlyn Redden

Ziyan Han

dynamic logo: both logos can be used

Allison Perlman

John Ragone