Clyde Eirikur Hull Headshot

Clyde Eirikur Hull

Professor

Department of Management
Saunders College of Business
Chair, Faculty Senate
Faculty Senate Executive Committee
chull@saunders.rit.edu
585-475-6794
Office Location
LOW-3317

Clyde Eirikur Hull

Professor

Department of Management
Saunders College of Business
Chair, Faculty Senate
Faculty Senate Executive Committee

Education

BA, Yale University; MB, MBA, Ph.D., Indiana University

Bio

Clyde Eiríkur Hull is a Professor in the Management Department in the Saunders College of Business at RIT, where he teaches such topics as Technology Strategy, Strategic Management, and Corporate Social Responsibility and Business Ethics. During his time at RIT he has served in various capacities, including two years during the pandemic (2020-2022) as Chair of what is now RIT’s Faculty Senate. He has published on topics in strategic management ranging from financial performance, corporate social responsibility and sustainability through innovation and entrepreneurship, including digital entrepreneurship and circular-economy entrepreneurship. Theoretical frameworks that appear in his work include the resource-based view, stakeholder theory, and cognitive bias and managerial frameworks in the context of the importance of managing information. His articles have appeared in such journals as Strategic Management Journal, Journal of Management Studies, Journal of Product Innovation Management, Journal of Cleaner Production, and Information Systems Journal. He is also Primary Investigator on a U.S. State Department grant to help female entrepreneurs in Jordan start circular economy businesses. He earned his M.B.A. and Master of Business degrees from Indiana University and his Ph.D. from Indiana University’s Kelley School of Business shortly after it was named. His undergraduate degree is an A.B. in Philosophy from Yale University.

chull@saunders.rit.edu
585-475-6794
Areas of Expertise
Corporate social responsibility
Entrepreneurship
Ethics
Marketing high technology
Strategic management
Survey research
Technology management
Entrepreneurship
Sustainability
Sustainable Entrepreneurship
Circular economy
Circular-economy entrepreneurship
Digital entrepreneurship
International entrepreneurship

Select Scholarship

Invited Article/Publication
Hull, C., Russell, J., & Kukar-Kinney, M. (2022). Making Sustainability a Core Competency: Consumer Response to Sustainable Innovative Products. Sustainability. 14. 11688.
Hull, C., (2022). Competitive Sustainability: The Intersection of Sustainability and Business Success. Sustainability. 14. 16420.
Hull, C., Millette, S., & Williams, E. (2021). Challenges and opportunities in building circular-economyincubators: Stakeholder perspectives in Trinidad and Tobago. Journal of Cleaner Production. 296. .
Kahupi, I., Hull, C., Okorie, O., & Millette, S. (2021). Building Competitive Advantage with Sustainable Products - A Case Study Perspective of Stakeholders. Journal of Cleaner Production. 289. .
Millette, S., Hull, C., & Williams, E. (2020). Business incubators as effective tools for driving circular economy. Journal of Cleaner Production. . .
Hull, C., Tang, Z., Tang, J., & Yang, J. (2020). Information diversity and innovation for born-globals. Asia Pacific Journal of Management. 37. 1039–1060.
Hull, C., Rothenberg, S., & Vogt, S. (2019). The Financial Impact of High-Performance Work Practices. Contemporary Management Research. 15. 247-272.
Millette, S., Williams, E., & Hull, C. (2019). Materials flow analysis in support of circular economy development: Plastics in Trinidad and Tobago. Resources, Conservation and Recycling. 150. 104436.
Luxmore, S., & Hull, C. (2018). How Formal and Informal Institutional Environments Affect the Way Greenpeace Fights Genetically-Modified Organisms in Europe and the United States. Contemporary Management Research. 14. 225-251.
Luxmore, S., Hull, C., & Tang, Z. (2018). Institutional Determinants of Environmental Corporate Social Responsibility: Are Multinational Entities Taking Advantage of Weak Environmental Enforcement in Lower-Income Nations?. Business and Society Review. 123. 151-179.
Luxmore, S., (2018). Institutional determinants of environmental corporate social responsibility: Are multinational entities taking advantage of weak environmental enforcement in lower‐income nations?. Business and Society Review. . .
Luxmore, S., (2018). Are Non-Profits Better at Adopting a Transnational Strategy Than For-Profits? How Environments Affect the Way Greenpeace Fights Genetically-Modified Organisms in Europe and the United States. Contemporary Management Research. . .
Rothenberg, S., Hull, C., & Tang, Z. (2017). The Impact of Human Resource Management on Corporate Social Performance Strengths and Concerns. Business and Society. 56. 391-418.
Liu, M., Hull, C., & Hung, C. (2017). Starting Open Source Collaborative Innovation: The Antecedents of Network Formation in Community Source. Information Systems Journal. 27. 643-670.
Liao, A., Hull, C., & Murthy, R. (2013). The Six Facets Model of Digital Business: A Study in the Digital Business Industry. International Journal of Innovation and Technology Management. 10. .
Tang, Z., Hull, C., & Rothenberg, S. (2012). How corporate social responsibility engagement strategy moderates the CSR-financial performance relationship. Journal of Management Studies. 49. 1274-1303.
Luxmore, S., Tang, Z., & Hull, C. (2012). When CSR Matters: An Empirical Investigation of Contingencies. International Journal of Corporate Governance. 3. 143–162.
Hair, N., Hull, C., Wetsch, L., Perotti, V., & Hung, Y. (2012). Market Orientation in Digital Entrepreneurship: Advantages and Challenges in a Web 2.0 Networked World. International Journal of Innovation and Technology Management. 9. .
Tang, Z., & Hull, C. (2012). An Investigation of Entreprenuerial Orientation, Perceived Environmental Hostility, and Strategy Application Among Chinese SMEs. Journal of Small Business Management. 50. 132-158.
Luxmore, S., & Hull, C. (2011). Innovation & NGOs: A Framework of Interaction. International Journal of Entrepreneurship and Innovation Management. . .
Tang, Z., & Hull, C. (2011). Strategy Configuratons in Chinese SMEs. Journal of Enterprising Culture. 19. 229-259.
Luxmore, S., & Hull, C. (2010). Externalities and The Six Facets Model of Technology Management: Genetically Modified Organisms in Agribusiness. International Journal of Innovation and Technology Management. 7. 19-36.
Hull, C., & Covin, J. (2010). Learning Capability, Technological Parity, and Innovation Mode Use. Journal of Product Innovation Management. . 95-112.
Hull, C., & Rothenberg, S. (2008). Firm Performance: The Interactions of Corporate Social Performance With Innovation and Industry Differentiation. Strategic Management Journal. 29. .
Pamela, N., Tribunella, T., Tang, Z., & Hull, C. (2008). What Influences Salary: A study of MIS Faculty Job Offers. Review of Business Information Systems. 12. 5-20.
Hull, C., Hung, Y., Hair, N., Perotti, V., & DeMartino, R. (2007). Taking Advantage of Digital Opportunities: A Typology of Digital Entrepreneurship. International Journal of Networking and Virtual Organisations. . .
Tribunella, T., Neely, M., & Hull, C. (2007). An Analysis of the Determinants of MIS Faculty Salary Offers. Review of Business Information Systems. 11. 25-26.
Hull, C., Baroody, J., & Payne, B. (2007). Supplementing the Six Facets Model of Technoloy Management with a Modified Analytic Hierarchic Process: The Effective Evaluation of New Technology Prior to Implementation. International Journal of Innovation and Technology Management. . .
Hull, C., & Luxmore, S. (2007). Influencing the Acceptance of Innovation: A Tale of Two Perspectives on Genetically-Modified Organisms. International Journal of Business Strategy. 7. .
Hull, C., & Lio, B. (2006). Innovation in Non-Profit and For-Profit Organizations: Visionary, Strategic, and Financial Considerations. Journal of Change Management. . .
Prakhya, S., & Hull, C. (2006). The Six Facets Model of Technology Management Under Conditions of Rapid Change: A Study in the Pre-media Segment of the Printing Industry. International Journal of Innovation and Technology Management. . .
Kearns, M., Taylor, J., & Hull, C. (2005). The Six Facets Model: Technology Management in the Effective Implementation of Change. International Journal of Innovation and Technology Management. . .
Full Length Book
(2022). Handbook of Digital Entrepreneurship. Keyhani, M., Kollmann, T., Ashjari, A., Sorgner, A., & Hull, C.
(2022). Handbook of Digital Entrepreneurship. Keyhani, M., Ashjari, A., Sorgner, A., Kollmann, T., & Hull, C.
Book Chapter
(2022). . Handbook of Digital Entrepreneurship. Keyhani, M., Kollmann, T., Ashjari, A., Sorgner, A., & Hull, C.
(2022). An introduction to digital entrepreneurship: Concepts and themes. Handbook of Digital Entrepreneurship. 2-25. Keyhani, M., Ashjari, A., Sorgner, A., Kollmann, T., & Hull, C.
Invited Keynote/Presentation
Hull, C., Adomako, S., Tang, J., & Donbesuur, F. (2022). New Venture Performance: Specific Innovativeness, Digital Entrepreneurship and Gender. Academy of Management Conference.
Güler, K., & Hull, C. (2021). Micro-Foundations of Platform Ecosystems. Academy of Management.
Millette, S., Hull, C., & Williams, E. (2018). Finding Hidden Knowledge in Material Flow Analysis: How Circular Economy Incubators Can Improve Startup Success and Economic Activity. EURAM.
Russell, J., Hull, C., & Kukar-Kenney, M. (2017). Consumer Response to Sustainable and Innovative Products. American Marketing Association.
Kukar-Kinney, M., Russell, J., & Kukar-Kinney, M. (2017). Evaluating Sustainability as a Core Competency: Consumer Response to Sustainable Products. Academy of Marketing Science.
Hull, C., Tang, Z., & Tang, J. (2016). Born Global and Dying Young: How Information Diversity and Innovation Affect the Infancy Survival Rate of Global Entrepreneurial Ventures in China. Academy of Management.
Liu, M., Hull, C., & Hung, Y. (2013). Antecedents of Community Source Network Formation: The Case of Kuali. Hawaii International Conference on System Sciences.
Hull, C., (2012). Crossing Firm Boundaries to Innovate: How the Modes of Innovation Interact. Strategic Management Society Conference.
Hull, C., (2012). I Meant To Do That! Managerial Determinants of How Firms Innovate. Strategic Management Society Conference.
Hull, C., & Tang, Z. (2009). The Diversity and Relatedness of Strategy Configuration in Chinese SMEs. Academy of Management.
Hull, C., Falkenberg, A., Hung, Y., & Glamheden, H. (2007). Opening the Black Box: The Relationships Between Information and Communication Technologies, Virtual Team Processes and Organization Performance. Strategic Management Society Special Conference on Entrepreneurship.
Hull, C., & Tang, Z. (2007). Blow the Horn or Check the Mirror: An exploratory study of the vigilant side of entrepreneurial orientation. Strategic Management Society Special Conference on Entrepreneurship.
Hull, C., & Luxmore, S. (2007). Influencing Market Acceptance of Innovation. Asia-Pacific Academy of Management and Business, International Academy of Management and Business.
Hull, C., & Rothenberg, S. (2006). The Interactions of Corporate Social Performance with Innovation and Industry Differentiation. Academy of Management.
Hull, C., & Covin, J. (2006). Structural and Managerial Determinants of Innovation Modes. Academy of Management.
Hull, C., (2006). Towards an Employee-Level Perspective on Firm-Level Entrepreneurship. 1st Workshop on Entrepreneurial Human Capital, Max Planck Institute for Economics.
Hull, C., & Lio, B. (2006). Building Entrepreneurial Human Capital in Non-Profit and For-Profit. 1st Workshop on Entrepreneurial Human Capital, Max Planck Institute for Economics.
Hull, C., & Covin, J. (2005). Investigating The Determinants Of Innovation Mode: Learning Capability And Technological Parity. Strategic Management Society.
Hull, C., & Covin, J. (2004). Capitalizing on Actionable Knowledge: An Empirical Examination of Innovation Mode Predictors. Academy of Management.
Hull, C., & Covin, J. (2004). Investigating the Determinants of Innovation Mode: Organizational, Managerial, and Environmental Considerations. 3rd Annual COB Research Conference.
Hull, C., & Covin, J. (2003). The Antecedents of Innovation Strategy: An Empirical Examination. Third Annual Innovation Research Network Conference, Technology Management Center.
Hull, C., & Covin, J. (2003). The Antecedents of Innovation Modes. 2nd Annual COB Research Conference.
Published Conference Proceedings
Guler, K., & Hull, C. (2021). Micro-Foundations of Platform Ecosystems. Academy of Management, Annual Meeting.
Tang, Z., Leo, E., & Hull, C. (2020). When consumers lose power: An examination of the stakeholder dynamics in the pharmaceutical industry. Academy of Management, Annual Meeting.
Hull, C., & Tang, Z. (2009). The diversity and relatedness of strategy configuration in Chinese SMEs. Academy of Management Meeting.
Hull, C., Hair, N., Hung, Y., Perotti, V., & Wetsch, L. (2008). Market Orientation in Digital Entrepreneurship: The Role of Electronic Community. 2008 McGill International Entrepreneurship Conference.
Hull, C., (2006). Reexamining Media Capacity Theories Using Workplace Instant Messaging (Nominated, Best Paper). Hawaii International Conference on System Sciences.
Hull, C., & Luxmore, S. (2006). Innovation and NGOs: A Framework of Interaction. EDGE.
Hull, C., Hung, Y., Hair, N., Perotti, V., & DeMartino, R. (2006). Digital Entrepreneurship. EDGE.
Hull, C., (2005). Renewing The Corporation: Relying On Multiple Sources For Innovation. EDGE.
Hull, C., & Rothenberg, S. (2005). Firm Performance: The Interaction Of Entrepreneurial Activity And Corporate Social Responsibility. EDGE.

Currently Teaching

ISUS-790
Thesis
1 - 6 Credits
Independent research in sustainability leading to the completion of the MS thesis. This course requires a formal proposal and a faculty sponsor.
ISUS-791
Continuation of Thesis
0 Credits
MS or PhD students requiring additional time to complete their thesis
ISUS-807
Research
1 - 9 Credits
Research in fulfillment of Sustainability Ph.D. dissertation or M.S. capstone requirements.
ISUS-890
Dissertation Research
1 - 9 Credits
Research fulfillment of Sustainability Ph.D. dissertation requirements.
MGMT-560
Strategic Management
3 Credits
A capstone course drawing upon major business functions—accounting, finance, marketing, operations management, and organizational theory and how strategic managers integrate functional theories and concepts to create competitive advantage. The course provides an integrated perspective of business organizations toward the achievement of enhanced profitability and a sustainable competitive advantage. Topics include the analysis of business environments, industry attractiveness, and competitive dynamics. Students learn how to formulate and implement effective business-level, corporate-level, and global strategies using theories, cases and a simulation.
MGMT-775
Ethical Decision Making and Corporate Social Performance
3 Credits
This course is designed to equip business practitioners with scientifically supported frameworks and methods for recognizing, analyzing, deciding on, and implementing ethical courses of action in business. Selected topics include stakeholders needs analysis, the science of decision-making, corporate social performance, issues involved with emerging technologies, and doing business in a global context.
MGMT-780
Technology Strategy
3 Credits
Strategy-making in technology faces special challenges: risk assessment in the face of uncertainty, predicting trends and changes in social issues, government policy, and technology, stakeholder management and technology ethics, fitting your organization to the evolving demands of your technology, integrating new technology with your existing technology, globalization, and more. It also calls for decisions on issues such as how to diversify your technology, collaboration, merger and acquisition possibilities. This course covers how to make technology strategy, including such components as quantitative and qualitative forecasting, risk assessment, the use of statistical analysis in decision-making, and the application of decision-making theories. The class includes a capstone experience.

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