MIS, Marketing and Analytics Department

Learn the creative and analytical science needed to succeed in the increasing technological workforce.

Each major, minor and concentration within the MIS, marketing, and analytics department explores the impact new technologies have across a wide-range of businesses. You will gain an understanding of how technology can bolster business functions and learn new ways to incorporate technology to enhance efficiency and execution.

Led by our advisory boards, courses reflect the latest in business trends, including big data, analytics, and business intelligence. Applied learning experiences will give you a hands-on understanding of how to improve operational efficiency, reach and engage with new audiences, add value to existing products and systems, and stimulate future innovation.

At the intersection of business and technology, Saunders graduates are prepared to enter the business world. A relevant curriculum and cutting-edge research allows you to examine these areas both at the fundamental and applied levels.

Department Chair

Sean Hansen

Department Chair
There is an explosion of interest in big data and business intelligence, precisely where marketing and MIS intersect. Employers seek our graduates who deliver unique skill sets to excel in this needed capacity. This is an amazing time to be in this area.

Undergraduate Programs

Ranked #3 nationally by College Factual, RIT's MIS degree combines computing security, database design, networking, and IT to create dynamic, comprehensive database systems.

Learn more about the Management Information Systems (MIS) BS program 

A marketing degree that explores the complete business-consumer relationship, from internet marketing, social media, and professional selling to brand awareness, international marketing, and the impact of consumer behavior.

Learn more about the Marketing BS program 

Graduate Programs

Advancing your knowledge and practice through research and the exploration of the latest trends and biggest challenges found at the intersection of business and technological innovation.

Learn more about the Business Administration Ph.D. program 

RIT’s master’s in business analytics teaches you to harness the power of data analysis to drive and optimize business performance, strategy, and operations at the intersection of business, data science, and analytics.

Learn more about the Business Analytics MS program 


The business analytics minor is designed for students who are interested in data analysis that supports business decision making and enhances organizational outcomes. The minor offers a strong complement for students in any major who would like to develop their skills in the management, analysis, visualization, and application of contemporary business data.

Learn more about the Business Analytics Minor program 

Digital business represents the impact of new technologies on business practice, products, and services. Today, social computing and mobile devices are dramatically changing the behaviors and characteristics that lead individuals and organizations to success. Through this minor students enhance their major with a focus on these new technologies and their application in business.

Learn more about the Digital Business Minor program 

The management information systems minor is designed for students who wish to learn about computer-based information systems and how they are used in today's businesses. The minor enhances the career options of students in any major and increases their capacity to analyze, design, and manage business processes related to their program of study.

Learn more about the Management Information Systems (MIS) Minor program 

Marketing, sales, and customer-oriented aspects of the marketing minor broaden students' learning experiences and professional opportunities by creating a secondary focus in marketing.

Learn more about the Marketing Minor program 

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