MIS, Marketing and Analytics Department


MIS, Marketing and Analytics Department
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Learn the creative and analytical science needed to succeed in the increasing technological workforce.
Each major, minor and concentration within the MIS, marketing, and analytics department explores the impact new technologies have across a wide-range of businesses. You will gain an understanding of how technology can bolster business functions and learn new ways to incorporate technology to enhance efficiency and execution.
Led by our advisory boards, courses reflect the latest in business trends, including big data, analytics, and business intelligence. Applied learning experiences will give you a hands-on understanding of how to improve operational efficiency, reach and engage with new audiences, add value to existing products and systems, and stimulate future innovation.
At the intersection of business and technology, Saunders graduates are prepared to enter the business world. A relevant curriculum and cutting-edge research allows you to examine these areas both at the fundamental and applied levels.
Department Chair
Undergraduate Programs
Ranked #3 nationally by College Factual, RIT's MIS degree combines computing security, database design, networking, and IT to create dynamic, comprehensive database systems.
Learn more about the Management Information Systems (MIS) BS programA marketing degree that explores the complete business-consumer relationship, from internet marketing, social media, and professional selling to brand awareness, international marketing, and the impact of consumer behavior.
Learn more about the Marketing BS programGraduate Programs
Advancing your knowledge and practice through research and the exploration of the latest trends and biggest challenges found at the intersection of business and technological innovation.
Learn more about the Business Administration Ph.D. programA business analytics master’s degree is perfect for professionals who need to analyze and interpret information to inform and guide strategic business decisions.
Learn more about the Business Analytics MS programMinors
The business analytics minor is designed for students who are interested in data analysis that supports business decision making and enhances organizational outcomes. The minor offers a strong complement for students in any major who would like to develop their skills in the management, analysis, visualization, and application of contemporary business data.
Learn more about the Business Analytics Minor programDigital business represents the impact of new technologies on business practice, products, and services. Today, social computing and mobile devices are dramatically changing the behaviors and characteristics that lead individuals and organizations to success. Through this minor students enhance their major with a focus on these new technologies and their application in business.
Learn more about the Digital Business Minor programThe management information systems minor is designed for students who wish to learn about computer-based information systems and how they are used in today's businesses. The minor enhances the career options of students in any major and increases their capacity to analyze, design, and manage business processes related to their program of study.
Learn more about the Management Information Systems (MIS) Minor programMarketing, sales, and customer-oriented aspects of the marketing minor broaden students' learning experiences and professional opportunities by creating a secondary focus in marketing.
Learn more about the Marketing Minor programLatest News
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January 18, 2023
New chair joins Saunders College with extensive study of social networks and organizations
Rich DeJordy comes to RIT as chair of the Department of Management at Saunders College of Business after serving in a similar role at the Craig School of Business at California State University, Fresno. Before that, DeJordy was a faculty member for eight years at D’Amore-McKim School of Business at Northeastern University.
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January 10, 2023
2022-23 Alumni News and Recognitions
Submit your latest career move or latest achievement to communications@saunders.rit.edu.
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January 10, 2023
2022-23 Accomplishments from Saunders Students
If you are a student at Saunders College and have exciting news to share, email communications@saunders.rit.edu.