MIS, Marketing and Analytics Department
Department of
MIS, Marketing and Analytics
- RIT/
- Saunders College of Business/
- Faculty/
- Academic Departments/
- MIS, Marketing and Analytics Department
Learn the creative and analytical science needed to succeed in the increasing technological workforce.
Each major, minor and concentration within the MIS, marketing, and analytics department explores the impact new technologies have across a wide-range of businesses. You will gain an understanding of how technology can bolster business functions and learn new ways to incorporate technology to enhance efficiency and execution.
Led by our advisory boards, courses reflect the latest in business trends, including big data, analytics, and business intelligence. Applied learning experiences will give you a hands-on understanding of how to improve operational efficiency, reach and engage with new audiences, add value to existing products and systems, and stimulate future innovation.
At the intersection of business and technology, Saunders graduates are prepared to enter the business world. A relevant curriculum and cutting-edge research allows you to examine these areas both at the fundamental and applied levels.
Department Chair
View Webinars and Videos
Research Spotlight - Digital Transformation, with Emi Moriuchi: This paper investigates consumers' motivation to use smart technologies controlled by voice conversational agents and how that impacts their perceived hedonic and utilitarian value, which eventually leads to their satisfaction with smart technologies usage.
Research Spotlight - Digital Transformation, with Sean Hansen: The growing use of algorithmic decision-making systems (ADMS) presents significant ethical challenges best examined through structured theoretical approaches like consequentialism, deontology, and virtue ethics.
Undergraduate Programs
Ranked #3 nationally by College Factual, RIT's MIS degree combines computing security, database design, networking, and IT to create dynamic, comprehensive database systems.
Learn more about the Management Information Systems (MIS) BS programExplore branding, digital media, and consumer behavior in RIT’s comprehensive marketing degree.
Learn more about the Marketing BS programGraduate Programs
Advancing your knowledge and practice through research and the exploration of the latest trends and biggest challenges found at the intersection of business and technological innovation.
Learn more about the Business Administration Ph.D. programUse data and analytics and artificial intelligence to boost business strategy, operations, and performance with this STEM-focused degree.
Learn more about the Business Analytics and AI MS programLatest News
-
September 28, 2026
Accomplishments from Saunders Students
At Saunders College of Business, students are always on to something amazing, even before graduating!
-
September 28, 2026
QS World Rankings 2027
Saunders College of Business at Rochester Institute of Technology is nationally and internationally ranked and recognized. Saunders received several high rankings from QS World, which in 2027 ranked 1,503 top universities around the globe.
-
September 24, 2026
Saunders Alumni News and Recognitions
Check out some of the great things our Saunders alumni are doing around the globe.