Akdevelioglu, Schroeder publish paper on employee wellness programs

Duygu Akdevelioglu, assistant professor in the Department of MIS, Marketing and Analytics, Saunders College of Business, and Jonathan Schroeder, the William A. Kern Professor in the College of Liberal Arts, published “Stakeholders as Value Creators: The Role of Multi-Level Networks in Employee Wellness Programs” in the Journal of Macromarketing. The authors studied the RIT Wellness Center to explore value creation in multi-layered stakeholder networks in the context of employee wellness programs and marketization of wellness.

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