Command+G Design Lab
Under the guidance of Assistant Professor Keli DiRisio, four former Graphic Design students — Erica Boyd, Trista Finch, Shannon O’Grady and Morsal Sahar — co-founded Command+g Design Lab. Initially intended to be a women’s design group, Command+g quickly evolved into a business as demand for the team’s work skyrocketed shortly after forming.
Buoyed by a business plan supported by the College of Art and Design Dean’s Office and donations, Command+g employs students at RIT for all aspects of running the business. It also provides a platform to build their portfolios in a professional design studio setting.
Command+g has executed design work for numerous clients, with a specific focus on community-minded initiatives that assist nonprofit organizations. A signature project was a rebranding of Foodlink, which provides food assistance to food pantries across Rochester and upstate New York.
Other clients include Inclusivity, Inc., Mr. Grey’s Strays, NC Events and various departments on RIT’s campus.