David Long
Director of RIT MAGIC Center
David Long
Director of RIT MAGIC Center
Education
BS, University of Texas at Austin; MS, University of Rochester; Ph.D., Rochester Institute of Technology
Bio
David Long is Director of the RIT Center for Media, Arts, Games, Interaction & Creativity (MAGIC) and MAGIC Spell Studios. MAGIC is a university-wide research and development laboratory and a commercial production studio that assists in efforts to bring digital media creations up to marketplace standards and commercialization.
Long joined the faculty of the School of Film and Animation at Rochester Institute of Technology in 2007, where he also serves as an Associate Professor for the motion picture science program. His research interests at RIT include engineering multispectral video capture and display systems, studying variability in human color vision for artistic applications, and modeling sensory perception of motion media.
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Currently Teaching
In the News
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July 28, 2023
MAGIC Center partnership with Foundry creates interdisciplinary research opportunities for students
RIT’s MAGIC Center and MAGIC Spell Studios has formed a partnership with Foundry, a Rochester-based company whose mission is to empower institutional miners, staking customers, and blockchain entrepreneurs with the tools they need.
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December 1, 2021
RIT educates tomorrow’s experts in virtual production
MAGIC Spell Studios, RIT’s world-class digital media research and production facility, is bringing the latest in virtual production (VP) technology to RIT students. VP blends filmmaking, 3D graphics, computational photography, and real-time game engine rendering to produce in-camera visual effects similar to those seen in the groundbreaking work on Disney’s The Mandalorian and Marvel’s Avenger films.
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October 21, 2021
Alumnus creates innovative environments for Disney's 'The Mandalorian'
Joey Wittmann '19 (3D Digital Design), pipeline engineer/technical artist for Happy Mushroom, prominently contributed to the second season of the hit Disney+ series.
Featured Work
A User Study of Story Presence in an Immersive Narrative Experience Tested with Variant Levels of Immersion
Anna Dining
Immersive narratives experienced in Head Mounted Displays (HMD’s), whether involving real environments or computer generated, allow the participant to be visually immersed in the story. This study...
Assessing Visual Sensitivity to Video Framerate
Elizabeth DoVale
In past research at Rochester Institute of Technology (RIT), a temporal texture space was defined. It was used to classify what attributes contribute to the perceived motion quality of stroboscopic...
Standardizing Reference White for HD Displays
Matt Donato
Emerging high definition displays exhibit great spectral variance with respect to their unique illuminant technologies. As a result, their spectral power distributions differ. When calibrating these...