2016 Senior ID Studio I: Toy Design

September 14, 2017 Senior Industrial Design Students Faculty: Melissa Dawson

Each Senior Industrial Design student was responsible for designing a toy appropriate for a child between the ages of birth and 10 years.

Students identified a target age range and gender (if applicable) and researched the typical developmental milestones and interests of the chosen audience. Each student also chose a company or brand to research, and identified company values & demographics, target customer(s), brand aesthetics, current & past product assortments/lines, frequency of line updates, price points, competitor brands, benchmark brands, etc.

Each student designed 3-4 unique toy styles as additions to their chosen brand/collection. After presenting their research & concepts to their classmates, the class voted on which toy design each student developed into a final prototype.

Chosen designs were taken through 3-4 rounds of prototyping. Students heavily documented in both writing and with photography their complete design & development process.

Photography credit: Elizabeth Lamark