Competitive Sustainability Center

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Competitive sustainability includes any sort of sustainability, as defined by the United Nations, that provides a competitive advantage.

The Competitive Sustainability Center in Saunders College of Business at RIT leverages the strengths of both the college, and RIT, to help new and existing businesses, non-profits, and government agencies find and pursue competitive sustainability opportunities. We also encourage our affiliates to publish their findings, and we work with RIT students, alumni, staff and faculty on competitive sustainability projects as appropriate.

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Administrative Team

Clyde Eirikur Hull
Professor, Behavioral Science/IB/Strat Management
585-475-6794

Director, Principal Investigator

Rylan Ganeko Headshot
Rylan Ganeko
Circular Economy Consultant
Lyndsey McGrath
Director of Global Programs and International Partnerships
585-475-5177

Global Partnership Outreach and Development

Primary Investigators

Sara Armengot
Department Chair
585-475-4343
Jerrie Hsieh
Professor, Hospitality and Tourism Management
585-475-2355
Clyde Eirikur Hull
Professor, Behavioral Science/IB/Strat Management
585-475-6794
Muhammet Kesgin
Professor, Hospitality and Tourism Management
585-475-5238
Emi Moriuchi
Associate Professor, Marketing
585-475-4355
Atia Newman
Associate Professor, Film and Animation
David Schwartz
Professor, Interactive Games and Media
585-475-2763

Funded Activities

Sustainable entrepreneurship through culture and language

Sara Armengot is principal investigator on a project funded by the Department of Education on Interdisciplinary Entrepreneurship Curriculum for Applied Modern Language and Culture that supports developing sustainable entrepreneurship through culture and language.  This project involves developing and running a course for RIT students in which they explore the language and culture of a specific country, culminating in a visit to the country during the summer to refine their ideas about a sustainable business relating to that country.  The countries RIT is currently working with include France, Italy, Japan, Peru, and Taiwan.  The course ran for the first time in the spring of 2024.

Economic sustainability for immigrants and refugees

Jerrie Hsieh is principal investigator for the Hospitality Workforce Training Program for Refugees and Immigrants. Funded by the Mother Cabrini Health Foundation this project addresses social and economic sustainability by equipping immigrants and refugees with the skills they need to find employment in the hospitality industry, which suffers from a labor shortage.

Female circular entrepreneurs in Jordan

Clyde Eiríkur Hull and Eric Williams were co-principal investigators on a project funded by the United States Department of State, overseen by the United States Embassy to Jordan, supporting training and primarily female circular entrepreneurs in Jordan. The project included Jordanian-owned circular economy ventures in our partner business incubator in Jordan, the Queen Rania Center for Entrepreneurship. Some of this work has since been published in Journal of Business Venturing Insights; lead author Israa Thiab has now completed her Ph.D. at RIT.

ASEAN circular entrepreneurship training

Clyde Eiríkur Hull and Eric Williams were co-principal investigators on a new project funded by the United States Department of State in partnership between the U.S.-ASEAN Science, Technology and Innovation Cooperation (STIC) Program and the U.S.-ASEAN Smart Cities Partnership (USASCP).

Games for cybersecurity and physical resiliency design

David Schwartz is the principal investigator on a project funded by the United States Military Academy (West Point) to use game design principles to develop resilience, including identifying threats, considering options, and working through solutions in a simulated environment.