Marketing and MIS: Analytics for a Better Business

Learning analytics at Saunders College of Business puts students ahead of the competition and in employers’ sights. Both the marketing and management information systems (MIS) classes are up-to-date, industry-driven, and based on feedback from industry advisory boards. Students learn the rare combination of technical skills and business acumen mixed with the latest industry trends in data visualization and data-taming software. With a 95% career outcome rate, it’s clear that Saunders prepares its students for the world ahead.

Students in these programs have the opportunity to study abroad at any of RIT’s global campuses: RIT Dubai in the United Arab Emirates, RIT Croatia in Dubrovnik and Zagreb, RIT Kosovo in Pristina, and RIT China in Weihai. As RIT has one of the most extensive cooperative education* programs globally, students get real-world experience before graduation. RIT places more than 4,500 students with over 6,200 co-op assignments each year. There are opportunities outside of the classroom with 320+ clubs and organizations for networking in addition to one-on-one mentoring from select advisory boards, devoted alumni, dedicated professors, and driven peers. Students can receive institute scholarships in addition to state and federal financial aid.

*While on co-op students are paid, do not take classes and do not pay tuition.

Attend a virtual open house and learn more about Saunders College of Business at RIT!

Saunders Marketing Degree

Marketing students learn the latest industry trends and technologies in state-of-the-art facilities. In digital marketing, social media, and data analytics, students use advanced resources such as Marketo, HubSpot, Salesforce, Tableau, Qualtrics, Photoshop, and Google Analytics, in addition to virtual reality, augmented reality, and mixed reality tools. In-class marketing projects involve actual companies, allowing students to create authentic marketing campaigns for real-world enterprises. This creative and experiential learning approach is a core value of Saunders’ marketing classwork, as it provides both valuable industry experience and connections while giving students an early chance to build their portfolio.

Outside of the classroom, students can join the RIT Marketing, Advertising & Public Relations Club and the Business and Technology Professionals Club to pursue passions alongside peers and mentors.

Recent graduates have reported the following job titles:

  • Account development representative
  • Marketing associate
  • Marketing coordinator

Larry Williams III ’20 (marketing)"With my interest in business and entrepreneurship, I knew I'd find my passion exploring the different career options through classes at Saunders College of Business."

Larry Williams III ’20 (marketing)
Risk Intelligence Analyst, Wegmans Food Markets Inc.
Rochester, NY

Saunders MIS degree

The MIS program combines critical business, technology, and design elements as students become experts in designing, developing, configuring, and managing IT-based information systems for businesses. State-of-the-art facilities along with data-visualization and data-taming software, including SAP, SPSS, Tableau, Python, and R, are embedded throughout the curriculum. Students learn how to harness big data through data visualization and analysis to generate managerial insights and boost profits and analyze real-world business situations. They then can apply contemporary project management techniques to develop innovative information systems in teams. With our practices, it’s only natural that Saunders management information systems ranks #2 in New York State by College Factual in 2022.

A career in MIS is ideal for students interested in:

  • Systems analysis
  • Data management and analytics
  • Information security
  • Web design and development
  • IT consulting
  • Project management

Saunders offers plenty of opportunities for hands-on experience. Network abroad and experience international business classes at RIT’s BJTU’s Beijing and Weihai campuses. Participate in the student-run Business and Technology Professionals (BTP) Club to connect and work with highly motivated students and professionals. Do you have an idea for a new start up? Pitch business ideas at RIT's Tiger Tank to win cash prizes!

Recent graduates have reported the following job titles:

  • Business analyst
  • Data analyst
  • Developer
  • IT analyst
  • Management consultant

Valeria R Martinez (management information systems)"Saunders creates an environment where we are encouraged to get out there. This builds our confidence and makes approaching employers much easier. We have an advantage as our applied programs prepare us to succeed from day one."

Valeria R Martinez (management information systems)
Developer, Bank of America
Charlotte, NC

Business Exploration

Undecided? The business exploration program provides students with a chance to experience various fundamental business courses before choosing a focus. The Freshman Experience: Biz 1+2 is a cohort program that quickly exposes students to all business disciplines where they develop a business plan from ideation to creation within the first year. This prepares students for a wide array of careers and provides the potential for exponential career growth. Throughout the program, students work with RIT faculty, staff, and career advisors to determine the best choice of major.

Saunders College of Business Minors

Many students pursue minors or dual degrees, choosing from over 90 options across all nine RIT colleges, including game design, environmental studies, or one of nine foreign languages.

Minor in Business Analytics*

Students from any discipline and any of the nine RIT Colleges can select a minor in any of the undergraduate degrees. If you’re looking to dip your toe into the analytical sphere, Saunders offers minors in business analytics and digital business. Business analytics is designed for students interested in data analysis that supports business decision-making and enhances organizational outcomes. It’s a strong complement to any major. Digital business represents the impact of new technologies on business practice, products, and services.

*Indicates minor only

Classroom resources are available for teachers and advisors!

Teachers and Advisors

Saunders College of Business wants to help support the business initiatives at your school! We offer Zoom in the classroom, free gear for students, free classroom resources, and the opportunity to come to Saunders for a day!

Zoom in the Classroom

Bring Saunders into your classroom for a customized conversation about preparing for a successful business career!  Request a virtual visit with our students, faculty, and staff on topics ranging from admissions, entrepreneurship pitch tips, specialized business topics, etc. 

Free Gear for Students

Inquire today about the business programs available at Saunders and receive free gear!

Free Classroom Resources

Saunders can sponsor your business learning activities. Inquire today for personalized information and giveaways for your DECA chapter’s students. Tell us what business disciplines your class is most interested in by emailing us at Be sure to include your class list as well!

Saunders Field Trip

If your school is close enough, we can invite you for an all-day field trip to Saunders College of Business at RIT. This is a popular activity where you and your students enjoy a visit to our campus that includes a faculty presentation, a tour of the RIT campus, and interaction with current students.

Saunders College of Business at Rochester Institute of Technology

Saunders College provides students with a comprehensive understanding of business while utilizing RIT’s vast resources in technology. The core curriculum provides business students with the knowledge they need to succeed in their field, and courses are designed to reflect the latest trends and business needs. Electives can additionally be chosen from any of RIT’s nine colleges to tailor degrees towards career goals.

RIT is also the home to one of the world’s first and largest cooperative education programs, allowing students to do paid work and gain hands-on experience before they graduate. More than 4,500 students completed over 6,200 co-op assignments each year and are employed by more than 3,400 employers throughout the U.S. and abroad. With a growing global network of more than 25,000 Saunders College alumni and 136,000 RIT alumni, students can make connections almost anywhere and are encouraged to meet with devoted alumnidedicated professors, and driven peers.

Saunders is in the top five programs in New York State, ranking #74 nationally for undergraduate business programs in the U.S. News & World Report “Best Colleges” rankings. Apply today to become eligible for scholarships and join the Saunders community!

Recommended News