Jordana Deutsch ’19 (Industrial Design) and Matthew Hough ’19 (Graphic Design) worked with the Ganondagan State Historic Site to develop a site-specific wayfinding system respecting Haudenosaunee culture and aesthetics. Their design welcomes visitors to the site and guides them through 569 acres of trails.
The concept was developed during T-Minus, the Industrial Design’s annual design workshop tasking teams of students with completing a sponsored project that solves a real-world problem for a client. In this case, the Ganondagan State Historic Site chose to move forward and make one of the T-Minus proposals a reality.
Deutsch and Hough worked together to design a welcome sign and more user-friendly site map.
“The map that the museum had before we started this project was really hard to understand and wasn’t very clear to readers,” Deutsch said. “We simplified the map so anyone could read it, see where they are and figure out where they need to go throughout the site.
“For the welcome sign, the original one had wrong information on it and was generally unclear for visitors. I revamped the overall design and included iconic elements from the historic site, such as the Ganondagan Man. Design elements on the welcome sign were also used in the map to make the pieces more cohesive.”