School of Design

Overview

The School of Design is ranked among the best, with Business Week naming it one of the top 10 design schools in the country. Effective design combined with creativity and professionalism are the school’s tenets. Using both technological and theoretical approaches to find solutions to design problems, students work with award-winning faculty who are creatives, critical thinkers, and innovative problem-solvers. Students have access to state-of-the art laboratories and computer facilities as well as the Cary Graphic Arts Collection and the entire archive of renowned designers Massimo and Lella Vignelli, housed in RIT’s Vignelli Center for Design Studies.

6

Number of designs from the industrial design program’s Metaproject senior studio that are currently in production through various companies.

12

The Fab Lab is equipped with 12 3D printers - in addition to laser cutting and CNC routing technology - to complete submitted projects by students, faculty, and staff.

20

Faculty are professional members or affiliates of more than 20 national, international, and local organizations.

Latest News

  • November 18, 2019

    woman talks while sitting in brown chair.

    Alumni Update: Alumna feted with National Design Award

    Patricia Moore ’74 (industrial design), an internationally renowned designer, gerontologist, and leading authority on consumer lifespan behaviors, received the prestigious Cooper Hewitt National Design Award in New York City in October.

  • November 18, 2019

    Racks of clothes at boutique store.

    Alumni Update: Fashion that makes your wallet feel good

    Fashionable boutique clothing usually comes with large price tags. However, at Shop Peppermint and Salty, two boutiques in Rochester owned by Tanvi Asher ’10 MFA (industrial design), customers can get a high-end experience at an accessible cost.

Featured Work

Undergraduate Programs

Innovative and creative design solutions that enrich the ways in which people live, work, and play is the emphasis of the school’s undergraduate programs. The school offers BFA programs in 3D digital design, graphic design, industrial design, interior design, and new media design.

Design 3D computer graphics for gaming, virtual worlds, augmented reality, medical and scientific simulations, data visualizations, motion and broadcast graphics, architectural and engineering modeling, instructional multimedia, museum exhibits, and more.

Learn More about 3D Digital Design BFA 

Spend up to a year exploring RIT's design programs before you declare a major.

Learn More about Design Exploration 

Integrate design principles, methods, concepts, images, words, and ideas to convey distinct, visually compelling messages to an audience.

Learn More about Graphic Design BFA 

From athletic wear to stereo systems and medical devices, create and develop products for both consumers and manufacturers.

Learn More about Industrial Design BFA 

Interior designers, experts in creating human-centered environments, have a deep understanding of the relationship between people and their physical surroundings.

Learn More about Interior Design BFA 

At the intersection of visual communication, design strategy, technology, and user experience design, new media designers are the innovative thinkers, designers, and creators of the next generation of digital media.

Learn More about New Media Design BFA 

Graduate Programs

The School of Design offers two MFA programs — one in visual communication design and another in industrial design. The MFA in visual communication design focuses on all areas of design, including graphic design, user experience/interaction design, design studies, motion graphics, and 3D digital design. The MFA in industrial design includes seminar courses in design history and research and studio courses focusing on sustainability and design process.

Explore design theory, design history, and human-centered design as you create a range of consumer products

Learn More about Industrial Design MFA 

Further your understanding of the design process as you prepare to work with creative development teams.

Learn More about Integrative Design MS 

By fully understanding the importance of the user experience and the various aspects of digital design, your work can fuel technological innovation.

Learn More about Visual Communication Design MFA 

Minors and Immersions

The 3D digital design minor provides a foundation in designing visual elements using three-dimensional digital software for a range of applications.  Courses cover topics such as modeling, motion, lighting, materials, and rendering. Advanced electives explore real time design including topics related specifically to topology, textures, level of detail, and other techniques important to real time applications. Please note: Enrollment is based on available space and a portfolio review is required before acceptance into the minor.

Learn More about 3D Digital Design Minor 

Student Resources

For internal College of Art and Design resources such as academic information, forms, FAQs and more, visit inside.cad.rit.edu. For information about academic advising, visit here.