News
Marketing BS
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December 5, 2022
U.S. News & World Report Rankings, 2022-23
The undergraduate business program at Rochester Institute of Technology’s Saunders College of Business is nationally ranked and recognized.
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May 9, 2022
2021-2022 Distinguished Alumni Awards: Hope Drummond
Hope Drummond BS ’91 is founder of Dreamseeds Children’s Program, is an RIT Trustee, and is being honored by Saunders College of Business.
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January 25, 2022
How to choose Instagram images that will get the most likes, according to study of over 150,000 posts
Business Insider talks to Gijs Overgoor, assistant professor of marketing, about his recent study exploring what kind of social media images users prefer.
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January 19, 2022
These key qualities attract ‘likes’ on Instagram
Futurity features research by Gijs Overgoor, assistant professor of marketing, on what kind of social media images users prefer.
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May 19, 2021
Two RIT faculty members receive Fulbright U.S. Scholar Awards to conduct research abroad
Emi Moriuchi from Saunders College of Business and Jessica Hardin from the College of Liberal Arts have received Fulbright U.S. Scholar Program awards to travel abroad and conduct research at partner universities.
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April 28, 2021
Another Round: Alumni craft beer and open breweries
More than a dozen RIT alumni have tapped into the craft-beer boom that has swept across the country. In the past 12 years, the number of craft breweries has more than quadrupled.
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April 6, 2021
Shark Tank’s Kevin O’Leary will kick off RIT’s J. Warren McClure Lecture Series
RIT’s Saunders College of Business will welcome Kevin O’Leary, aka Mr. Wonderful, star of ABC’s Shark Tank, as the 11th J. Warren McClure Lecture Series keynote speaker on April 8. The virtual event is open to the general public and will feature a one-hour lecture followed by a brief Q&A.
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April 1, 2021
RIT’s Saunders College of Business partners with Vellore Institute of Technology
RIT’s partnership with Vellore Institute of Technology (VIT), in India, has expanded to allow VIT students to spend the latter two years of their undergraduate business studies in RIT’s Saunders College of Business.
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March 31, 2021
Earn a Modern Marketing Degree from Saunders
At Saunders College of Business, the marketing degree is modernized for the digital world, with a focus on technology and innovation only found at Rochester Institute of Technology.
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March 1, 2021
The Leader at the Intersection of Business and Technology
All Saunders undergraduate programs have technology built into the curriculum.
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November 4, 2020
RIT researcher uses data to help wearable technology companies connect with consumers
New research is evaluating how wearable technology companies can better engage with their customers and humanize relationships in machine-mediated environments built to promote healthy behavior.
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October 9, 2020
Change in Prime Day expected to boost online sales for Rochester business
WHAM-TV talks to Raj Murthy, associate professor of marketing, about Amazon Prime Day.