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Marketing BS

Years of expertise as an emergency manager and volunteer firefighter and EMT has allowed RIT alumnus Christopher Tarantino ’13 (business administration) to develop his training and consulting company. And as a result of COVID-19, his company is helping those in private and public sectors create plans to mitigate this public health crisis.

One brick at a time — that’s how members of RIT’s Electronic Gaming Society are building a digital version of the RIT campus in the video game Minecraft. As universities across the country closed their campuses due to the COVID-19 pandemic, many students went to Minecraft as a way to stay connected with their schools. The game allows multiple players to collaborate on building structures and designing landscapes, including recreating physical places.

Elliot Benitez ’07 (marketing) was eating dinner with his mother when he noticed that she kept getting up to warm tortillas over the stove. Benitez thought there had to be a better way. He searched Google and Amazon for a tortilla toaster and found nothing. Today, that same search points people toward the Nuni Toaster, patented by Benitez.

At an Oct. 29 celebration at RIT, E. Philip Saunders announced a $7.5 million gift to the business college that bears his name. This transformational gift will be used to help fund a major renovation and expansion of the facilities in Max Lowenthal Hall, home of Saunders College of Business.

WHAM-TV talks to Raj Murthy, the J. Warren McClure Professor of Marketing, about the effects of social media on children and teens and how to limit exposure.

More than 250 student projects, representing all nine colleges, were on display at the 27th annual Undergraduate Research Symposium on Aug. 3 at RIT.