The School of Communication’s degree programs, minors, and immersions emphasize applied theory and practical knowledge that build the communication skills necessary to succeed in a variety of industries. Coursework leverages strengths from across the university to develop proficiency in technical or professional areas such as design, photography, marketing, healthcare, or technology and creates interdisciplinary opportunities to practice these skill sets inside and out of the classroom. Our faculty are dedicated to exceptional teaching and providing individual attention to students. The school maintains a small feel, with a strong sense of community and a commitment to student mentorship.
Advertising and public relations (BS), communication (BS), journalism (BS), and communication (MS)
Advertising and public relations, American arts, communication, film studies, journalism, health communication, and visual culture
Advertising and public relations, American arts, communication, film studies, journalism, and visual culture
RIT appointed two new members — who are also alumni — to its board of trustees. Kathy Yu ’91 has more than 20 years of experience in the technology and semiconductor manufacturing sectors. Nick Schneider ’10, ’10 MS is a principal at Boston Consulting Group, where he is a lead in the company’s technology, media, and telco sector.
Denishea Ortiz, executive director of Strategic Marketing for RIT’s Auxiliary Services, has been named a recipient of Rochester Business Journal’s 27th annual Forty Under 40 award. The award recognizes young professionals and future leaders for giving back to the Rochester community.
Students develop relevant skills through a core of courses focused on the theories of advertising and public relations, communication, or journalism and their application in the real world. A professional core from a different college such as Saunders College of Business or the College of Art and Design develops complementary skill sets in areas such as marketing, photography, or design. Electives and liberal arts courses complete the curriculum.
In our advertising degree you'll analyze audiences and craft persuasive messages for a variety of traditional and emerging media platforms, including websites, social media, news sites, blogs, video and photography sites, and more.
The master’s program combines focused study in communication with coursework in an applied or professional area such as marketing, health systems administration, information technology, or digital publishing. You’ll be able to analyze of communication problems, develop solutions, and creatively craft messages to target audiences.
The advertising and public relations immersion provides opportunities for the advanced study of selected areas central to the persuasive arts as they apply to advertising and public relations, as well as education and practice in the writing, speaking, and design skills required of these professions.
The advertising and public relations minor prepares students to analyze audiences, write advertising copy, prepare press releases, select media, and manage broad-scaled persuasive campaigns. Students are grounded in the basic theories of persuasive communication enabling them to create persuasive messages with a strong emphasis on ethical decision-making.
This immersion provides students with the opportunity to study the American arts through a variety of disciplines, including painting, architecture, film, photography, music, theatre, and mass media. Each course presents American art within the context of the broader current of American life, including its history, philosophy, social, and cultural traditions.
This minor provides students with an opportunity to study the American arts in a variety of disciplines, including painting, architecture, film, photography, music, theatre, and the mass media. Courses present American art within the context of the broader current of American life, including its history, philosophy, social, and cultural traditions.
Advanced study of selected areas of communication, including an overview of the fields of persuasion, mass communications, public speaking, and small group communication. Students will understand and apply several modes of communication in academic, professional, and personal situations.
Students gain a foundation in human communication theories, research, and skills. Students select courses in mass media analysis, communication in professional and organizational contexts, communication skills, and critical reflection of and on communication in society.
The film studies immersion allows students to engage in the study of global cinema using a variety of interdisciplinary methodologies and perspectives. Coming from the disciplines of English, anthropology, philosophy, fine arts/visual culture, political science, history, and modern languages, the immersion investigates cinema’s mass appeal as a form of entertainment, but also the power it wields as a disseminator of ideas, history, values, aesthetics, behavior, and cultural norms.
Film studies explores the role of cinema in our contemporary global culture. Using methodologies and perspectives from a variety of disciplines, such as English, anthropology, philosophy, fine arts/visual culture, political science, history, and modern languages, the film studies minor investigates cinema’s mass appeal as a form of entertainment, but also the power it wields as a disseminator of ideas, history, values, aesthetics, behavior, and cultural norms.
The health communication minor provides students with theoretical and applied knowledge about communication’s role in health care delivery, doctor-patient communication, health campaigns and public health, and other areas related to the dissemination of health information. This collaborative minor is designed for students interested in health care fields or health and risk communication.
The journalism immersion provides opportunities for the advanced study of selected areas of journalism, including its history and relevant legal and ethical issues, and for education and practice in writing and editing skills required of journalists.
The journalism minor provides students with a foundation in the professional study and practice of journalism. Courses offer a broad perspective that includes historical, legal, and ethical issues of specific concern to journalism, as well as learning and practice writing in a journalistic style for delivery across multiple media platforms.
Visual culture explores the role of visual media in everyday life and its critical function in the dissemination of ideas in the public sphere. Emphasizing comparative critical approaches to the convergence of art, popular media, science, and technology, the immersion engages globalized visual media ranging from photography, television, film, new media (the web, digital imaging, and social networks), architecture, design, and art (painting, sculpture, and multimedia forms) in the context of such social arenas as art, news, science, advertising, and popular culture. The goal is to help students develop media literacy.
Visual culture explores the role of visual media in everyday life and its critical function in the dissemination of ideas in the public sphere. Emphasizing comparative critical approaches to the convergence of art, popular media, science, and technology, the minor engages globalized visual media ranging from photography, television and film, to new media (the web, digital imaging, and social networks), architecture, design, and art (painting, sculpture, and multimedia forms) in the context of such social arenas, as art, news, science, advertising, and popular culture.
Please join the SoC in spreading the Holiday Cheer by picking up your very own Snowman Soup recipe kit! With this special goodie bag, you’ll be able to make your own personalized hot chocolate drink. Happy Holidays from the SoC! Hope to see you there :) t.co/LGczPJknE9
Nov 30RIT School of Communication @rit_soc
TOMORROW! The 33rd Annual Public Speaking Contest will be occurring in the SAU 1829 room TOMORROW @ 11:15am! Come through to see your classmates present for a chance to win prizes! #StudentsSupportStudentst.co/UYAVmucNnG
Nov 29RIT School of Communication @rit_soc
THIS Wednesday, witness our 3 finalists compete at the 33rd Annual Public Speaking Awards!
Head over to RIT Events Calendar to get the Zoom link and the event details. t.co/YvQS4HRxmx
Happy Thanksgiving! The SoC wishes you a happy turkey day and a great rest of your break! Take some time to rest, relax, and spend time with family and friends t.co/QGT6FIFKTK
Nov 24RIT School of Communication @rit_soc
SAVE THE DATE! The 33rd Annual Public Speaking Contestwill be occuring Wednesday 12/1! Mark your calendars to see some awesome students from Public Speaking classes present speeches they wrote in their classes this semester! #StudentsSupportStudentst.co/VMlHAc8FaD
Nov 23RIT School of Communication Retweeted @RITDiversity