Owner, Executive Creative Director, Sarofsky
Erin Sarofsky ’98, ’00 MFA (Graphic Design; Computer Graphics Design) staunchly believes in the power of relationships.
“It’s not just you and your work, it’s the community that you build and grow,” Sarofsky said.
In the early days of Sarofsky, the Chicago-based company dipped its toes in the waters of main title sequences. Sarofsky, the owner and executive creative director, made them for popular TV shows Community, Shameless and The Killing. Now, they’re the firm’s signature.
Sarofsky is best known for its prolific title sequences, most notably for a host of Marvel films, including Ant-Man, Captain America: The Winter Soldier, Doctor Strange and Guardians of the Galaxy.
The quality of Sarofsky’s portfolio is comparable to the world’s largest studios. But, according to Sarofsky, it’s not the work, on its own, that creates more opportunities.
She said her original TV title sequences didn’t directly segue into the Marvel work. Sarofsky developed a rapport with directors Anthony and Joseph Russo while working on Community that resulted in further collaboration when the Russos went on to direct Marvel blockbusters.
“(The Marvel projects) came about because of a relationship, and that means I really took care of people and had good, creative partnerships with others,” said Sarofsky, RIT College of Art and Design's 2021-22 Distinguished Alumna Award recipient. “I can’t stress enough the importance of that.”
Armed with an ability to connect with others, paired with a blended skill set of motion design, live-action directing and writing, Sarofsky is trusted by the biggest brands and entertainment giants to artfully tell their stories.
“I think the biggest thing anyone in school could know is you have to be a good person,” Sarofsky said. “You have to take good care of people, you have to do your job well and be thoughtful. It’s being a real human who connects with people emotionally, practically and appropriately.”