Advertising Photography Option - Photographic and Imaging Arts BFA | College of Art and Design

Overview for Advertising Photography Option - Photographic and Imaging Arts BFA

The advertising photography option prepares students for diverse and rewarding careers in the field of visual communications. While encouraging and nurturing students’ individual image-making practice, students learn to create photographs and moving media for a wide range of commercial use in today’s fast changing media environment. This option is part of the Photographic and Imaging Arts BFA program.

The option provides flexibility and specialization within the course curriculum, providing students with a broad overview of the field. Advanced courses allow students to explore a variety of commercial specializations from traditional still life and portraiture, to interdisciplinary courses that model real world team collaborations with graphic designers, new media artists, industrial designers, and computer scientists. This flexibility also enables students to take elective courses from other departments across the university, in majors as diverse as graphic design, visual culture, philosophy, or fine art, in order to enrich their personal visual expression. Within the curriculum, advertising photography students study the inner workings and business aspects of the photographic and imaging industries. In an ever-growing global market, the school encourages and offers many study abroad opportunities for students.

The faculty consists of both full- and part-time professors—all of whom continue their personal photo arts practice and have extensive commercial experience as professional photographers. Students work collaboratively to conceive and execute camera-based work that is both cutting-edge and strategic. Along with conventional print-based imagery, students may also work in moving media, emerging and interactive technologies that have real-world application in the commercial industry. Students build a strong professional portfolio throughout their time in the program.

Careers and Experiential Learning

Typical Job Titles

Advertising Photographer	Architectural Photographer
Art Director	Art Producer
Artists’ Agent	Editorial Photographer
Entrepreneur	Fashion Photographer
Food Photographer	Image Retoucher
Photo Editor	Portrait Photographer
Prop Stylist and Videographer	Sports Photographer
Still Life Photographer	Studio Manager
Studio Photographer

Cooperative Education and Internships

What’s different about an RIT education? It’s the career experience you gain by completing cooperative education and internships with top companies in every single industry. You’ll earn more than a degree. You’ll gain real-world career experience that sets you apart.

Co-ops and internships take your knowledge and turn it into know-how. Co-op in the College of Art and Design provides hands-on experience that enables you to apply your artistic capabilities in dynamic professional settings while you make valuable connections between classwork and real-world applications.

Advertising Photography Internships: Students participate in internships with some of the nation’s most respected professional photographers, advertising and design agencies, magazine publishers, photography agents, equipment rental, and production services. Working in a variety of commercial and studio environments, students have the opportunity to learn from photographers, picture editors, art directors, and other professionals. In collaboration with their professors and the Office of Career Services and Cooperative Education, students identify and apply for relevant internships, which provide real-world work experience that becomes an invaluable part of students’ educational experience.

Creative Industry Day

RIT’s Office of Career Services and Cooperative Education hosts Creative Industry Day, which connects students majoring in art, design, film and animation, photography, and select computing majors with companies, organizations, creative agencies, design firms, and more. You’ll be able to network with company representatives and interview directly for open co-op and permanent employment positions.

Career Opportunities in Advertising Photography

A significant number of graduates become self-employed freelance photographers working all over the country. They also work at advertising agencies and magazines as producers and picture editors. Companies hiring our graduates include Saks Fifth Avenue, Conde Nast Publications, Martha Stewart Living, Neiman Marcus, and many others.

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Curriculum for Advertising Photography Option - Photographic and Imaging Arts BFA

View Printable Curriculum

Photographic and Imaging Arts (advertising photography option), BFA degree, typical course sequence

Course		Sem. Cr. Hrs.
First Year
ARTH-###	Any 100-level ARTH course (General Education-Artistic Perspective)	3
ARTH-###	Any 100-level ARTH course (General Education-Global Perspective)	3
FDTN-111	Drawing I This course is an introduction to the visualization of form, thought and expression through the drawing process. Concepts are introduced by lectures, discussions, demonstrations, research, and assigned projects. Designed to provide a broad introductory experience, students will experiment with a wide variety of media, tools, techniques and subjects to develop drawing expertise and problem solving skills related to design and composition. Course work will be assessed through critique, facilitating self-assessment, and the growth of both a visual and verbal vocabulary. The focus of the course is to provide awareness of the full range of ways in which drawing is used as a tool for both self-expression and communication. (Undergraduate Art and Design) Studio 6 (Fall, Spring).	3
FDTN-121	2D Design I This course is a structured, cumulative introduction to the basic elements and principles of two-dimensional design. Organized to create a broad introductory experience, the course focuses on the development of both a visual and a verbal vocabulary as a means of exploring, developing and understanding two-dimensional compositions. Concepts are introduced through lectures, discussions, demonstrations, research, assigned projects and critiques. The course addresses a wide variety of media, tools, techniques both traditional and technological, and theoretical concepts to facilitate skill development and experimentation with process. Visual comprehension, the ability to organize perceptions and horizontal thinking that crosses other disciplines and theories, are key foundational components to the development of problem solving skills. Accumulative aspects of the curriculum included the exploration of historical and cultural themes and concepts intertwined with aspects of personal interpretation and experience. (Undergraduate Art and Design) Studio 6 (Fall, Spring).	3
PHAR-101	Photographic Arts I This course will provide an immersive introduction to the field of the photographic arts. It will emphasize both craft and visual problem solving. The course will explore: seeing and appreciating the quality of light, image capture, photographic vision, historical and contemporary genres of photography, best practices and workflow as well as an introduction to the critique forum and its practices. (Co-requisites: PHPS-106 or equivalent course.) Critique 2 (Fall, Spring).	4
PHAR-102	Photographic Arts II This course will reinforce and build upon the skills learned in the first semester of Photographic Arts I. It will emphasize aesthetics, craft, visual problem solving and critical thinking skills - the foundations of the Photographic Arts curriculum. In this semester, the studio will be introduced as a space that can be used to create and control light. This course's curriculum will continue to emphasize both craft and visual problem solving required in high-level photographic imaging. (Prerequisites: PHAR-101 or equivalent course.) Critique 2 (Fall, Spring).	4
PHPS-106	Photographic Technology I (General Education) This is the first in a two-course sequence that explores the technology of photography. This course demonstrates the application of physics, mathematics and optical science to the technology of image making. The course also provides the students with the opportunity to employ statistical data analysis to identify trends through laboratory exercises utilizing principles of scientific inquiry. Among the topics explored are the optics and physics of image formation, lens evaluation, light sources, digital light-sensitive materials, digital workflows, variability, quality control and photographic effects. Lab 2 (Fall).	3
PHPS-107	Photographic Technology II This is the second course in a two-semester course based in the study of the technology of photography, with emphasis on applications to real world photographic problems. Among the topics studied will include color vision, Munsell color system, CIELAB system, color theory, color management, digital color balance during post-processing, digital tone reproduction, and digital workflows. (Prerequisite: PHPS-106 or equivalent course.) Lab 2 (Spring).	3
YOPS-10	RIT 365: RIT Connections RIT 365 students participate in experiential learning opportunities designed to launch them into their career at RIT, support them in making multiple and varied connections across the university, and immerse them in processes of competency development. Students will plan for and reflect on their first-year experiences, receive feedback, and develop a personal plan for future action in order to develop foundational self-awareness and recognize broad-based professional competencies. Lecture 1 (Fall, Spring).	0
	General Education – First-Year Writing (WI)	3
Choose one of the following:		3
	General Education – Natural Science Inquiry Perspective
	General Education – Scientific Principles Perspective
	General Education – Mathematical Perspective A or B
Second Year
FDTN-141	4D Design 4D Design introduces students to the basic concepts of art and design in time and space. The course explores elements of moving images such as continuity, still and moving image editing, transitions and syntax, sound and image relations, and principles of movement. Computers, video, photo, sound and lighting equipment are used to create short-form time-based work relevant to students in all majors and programs required to take this course. The course addresses the both historical conventions of time in art and recent technological advances, which are redefining the fields of Fine Art and Design. In focusing on the relations between students' spacing and timing skills, 4D Design extends and supplements the other Foundation courses, and prepares students for further work with time-based media. (Undergraduate Art and Design) Lab 5 (Fall, Spring).	3
PHAR-202	Elements of Advertising Photography This course will provide an introduction to the field of commercial photography, as well as encourage students to develop their own artistic vision. Students will create images from assignments that relate to projects they will encounter after graduation. They will be instructed in the basic photographic skills needed in the commercial field. Practical use of exposure metering and digital workflow will be discussed. Training will be provided in the use of professional cameras and lighting equipment, as well as developing a web presence. Portraiture and still life photography will be covered both in the studio and on location. Students will learn about career choices available in the commercial photography business. (Prerequisites: PHPS-102 or PHAR-102 or equivalent course.) Lab 3 (Fall, Spring, Summer).	3
PHAR-211	Histories and Aesthetics of Photography I (General Education) The objective of this course, part one of a two semester sequence, is to present an overview of the multiple, intersecting histories and aesthetic practices of photography as utilized for fine art, snapshot, documentary, scientific, commercial and propaganda purposes in a global perspective. Course lectures include the medium's pre-history and a detailed development of the camera obscura. Students will learn about many technical processes, as well as, the multiple interpretations of notable images during the period 1800-1915. Lecture 3 (Fall, Summer).	3
PHAR-212	Histories and Aesthetics of Photography II The objective of this course, the second course of a two-semester sequence, is to present an overview of the multiple, intersecting histories and aesthetic practices of photography from the development of Modernism to the present, including the medium's transformation by digital imaging in the 21st century. Photography's applications within fine art, documentary, scientific, journalistic, commercial and vernacular practices will be investigated within a global perspective, but primary emphasis is placed upon developments and movements within the United States and Europe. Lecture 3 (Spring, Summer).	3
Choose one of the following:		3
PHAR-201	Elements of Fine Art Photography This course will offer students an introduction to the discipline of fine art photography. Conceptually driven projects will be investigated through a variety of photographic techniques; reading, writing and discussion about the intent and meaning of photographic imagery will be emphasized. Aspects of still photography and moving imagery as artistic choices and practices will be presented. The goal of the course is to establish theoretical, aesthetic and technical strategies for the production of photographic artwork. If you are pursing the Fine Art Photography option this course is required. (Prerequisites: PHPS-102 or PHAR-102 or PHAR-161 or equivalent course.) Lab 3 (Fall, Spring, Summer).
PHAR-203	Elements of Photojournalism This course will serve an introduction to visual story telling as it relates to professional photojournalism. It will provide relevant practice in basic technical, compositional and interpersonal skills necessary in all aspects of modern photography. Students will be exposed to photojournalism - documentary, editorial, narrative and editing - as well as explorations of current career possibilities. Lectures, critiques, demonstrations and assignments will provide participants the opportunity to explore the still, audio, and multimedia strategies used for story telling in this era. Students will be expected to meet tight project deadlines and participate in both class discussions, critiques and practices required to be successful in this field. If you are pursuing the Photojournalism option this course is required. (Prerequisites: PHPS-102 or PHAR-102 or PHAR-161 or equivalent course.) Lab 3 (Fall, Spring, Summer).
PHAR-204	Elements of Visual Media This course will provide an introduction to the professional opportunities where the fields of photography, graphic design and print media overlap. Students will develop an understanding of the working relationships between professionals involved in each of the three career areas. Successful visual media experts require a contemporary understanding of the business practices necessary to manage the workflow, financial operations and personnel necessary for success. Students in this class will experience the breadth of interactions between these three career paths, and appreciate the management necessary in their dynamic relationships. Students pursing the Visual Media option are required to take this course. (Prerequisites: PHPS-102 or PHAR-102 or PHAR-161 or equivalent course.) Lecture 3 (Fall, Spring, Summer).
	General Education – Social Perspective	3
	General Education – Ethical Perspective	3
	CAD Elective	3
	Open Electives	6
Third Year
PHAP-241	Advanced Video for Photographers	3
PHAP-301	Advertising Photography I This is the first of a sequence of required advertising photography courses that investigates visual problem solving when applied to commercial photography. Studio and other controlled environments will be encountered through assignments. Advertising and editorial solutions and applications will be explored. The skills necessary to photograph people, places, and things will be learned through various assignments. (Prerequisites: PHAR-202 and (PHAR-201 or PHAR-203 or PHAR-204) or equivalent courses.) Lab 3 (Fall).	3
PHAP-302	Advertising Photography II Building on the content delivered in Advertising Photography I, Advertising Photography II will introduce business aspects involved in commercial photography. Students will create self-promotion materials as well as a resume/cover letter. A cohesive portfolio is required at the end of the course. Students will also work on a group project, introducing them to the collaborative nature of the advertising business. Assignments will emphasize conceptual over technical solutions. (Prerequisites: PHAP-301 or equivalent course.) Lab 3 (Spring).	3
PHAP-361	Retouch and Restore This course will explore the techniques, tools, practices, and workflows used in image restoration and retouching. We will begin with historical images to practice basic retouching and restoration techniques. We will then apply these skills to contemporary images and discuss the importance of the collaborative role of the image-maker and the re-toucher. One of the primary goals is to help students craft a personal or signature imaging style as well as looking at image retouching as an important skill set for career options. (Prerequisites: PHAR-201 or PHAR-202 or PHAR-203 or PHAR-204 or equivalent course.) Lab 5 (Fall).	3
	Advertising Photography Professional Electives‡	6
	CAD Elective§	3
	General Education – Immersion 1 (WI-GE), 2	6
	Open Elective	3
Fourth Year
PHAP-403	Portfolio Development (WI-PR) This course is required for advertising photography students who are approaching graduation and are preparing to present themselves to potential employers. Students will narrow their field of interests to focus their work for an end-of-study portfolio. Existing and new work will be edited, sequenced and prepared to form a professional quality portfolio, promotional materials, a resume/cover letter, a market research paper and a business plan. (Prerequisites: PHAP-302 or equivalent course and completion of First Year Writing (FYW) requirement.) Lecture 3 (Spring).	3
Choose one of the following:		3
FINC-120	Personal Financial Management Examines financial decisions people must make in their personal lives. Covers personal taxation, housing and mortgages, consumer credit, insurance (including life, health, property and casualty), and retirement and estate planning. Also reviews the common financial investments made by individuals, including stocks, bonds, money market instruments and mutual funds. This class involves extensive use of the internet for access to information. (Students in the Finance Program may use this course only as a free elective, not as a course creditable towards the Finance Program.) (This course is available to RIT degree-seeking undergraduate students.) Lecture 3 (Fall, Spring, Summer).
MGMT-150	Business 1T: An Introduction to Business Designed as an introductory business course for students in the Saunders College that want to learn more about the fundamentals of business. This course provides an overview of the functions and processes of business organizations. Topics include the role and responsibility of the manager, the processes and functions of business, the impact of technology, business planning process, doing business in global environments, and career exploration. NOTE: Students may not take MGMT 150 if they have already taken MGMT 101 and MGMT 102. (Students may not take MGMT-150 if they have already taken MGMT-101 and MGMT-102.) Lecture 3 (Fall, Spring).
MGMT-215	Organizational Behavior As an introductory course in managing and leading organizations, this course provides an overview of human behavior in organizations at the individual, group, and organizational level with an emphasis on enhancing organizational effectiveness. Topics include: individual differences, work teams, motivation, communication, leadership, conflict resolution, organizational culture, and organizational change. (This class is restricted to undergraduate students with at least 2nd year standing.) Lecture 3 (Fall, Spring, Summer).
MKTG-230	Principles of Marketing An introduction to the field of marketing, stressing its role in the organization and society. Emphasis is on determining customer needs and wants and how the marketer can satisfy those needs through the controllable marketing variables of product, price, promotion and distribution. (This class is restricted to undergraduate students with at least 2nd year standing.) Lecture 3 (Fall, Spring, Summer).
PHAP-321	Industry Practices for Professional Photographers Industry Practices for Professional Photographers, will provide advertising photography students with an in- depth understanding of the practices and principles of the photographic business world. Through lectures (which include guest speakers), the class will cover entry-level jobs, licensing/copyright, estimating/pricing, insurance, taxes, the breadth of industry jobs and marketing a small business. Also included will be interviewing strategies and implementing changes in career paths for students interested in pursuing a career in advertising photography. (Prerequisites: PHAP-302 or equivalent course.) Lecture 3 (Fall).
	CAD Electives§	9
	Open Elective	6
	General Education – Immersion 3	3
	Advertising Photography Professional Elective‡	6
Total Semester Credit Hours		122

Please see General Education Curriculum (GE) for more information.

(WI) Refers to a writing intensive course within the major.

Please see Wellness Education Requirement for more information. Students completing bachelor's degrees are required to complete two different Wellness courses.

† Please consult an adviser for a complete list of courses that fulfill the advertising specialization requirement.

‡ Please consult an adviser for a complete list of courses that fulfill the professional elective requirement.

§ CAD elective refers to any course in the College Art and Design.

** Please consult an advisor for a complete list of imaging core courses.

Admissions and Financial Aid

This option is part of the Photographic and Imaging Arts BFA. Please visit the degree program page for admission requirements.

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Financial Aid and Scholarships

100% of all incoming first-year and transfer students receive aid.

RIT’s personalized and comprehensive financial aid program includes scholarships, grants, loans, and campus employment programs. When all these are put to work, your actual cost may be much lower than the published estimated cost of attendance.
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