Visual Media Option - Photographic and Imaging Arts BFA Option

The visual media curriculum emphasizes photographic proficiency, in both photographic and digital imaging techniques, and has two specialized focuses on media design and business (management and/or marketing). Students also may utilize electives to broaden their interests.

This option is ideal for students who wish to experience various aspects of the graphics industry. Students are strongly encouraged to spend time in internships to strengthen their education and to gain hands-on experience. Upon graduation, students are diversely skilled visual media professionals who are ready to enter an exciting career in photography, media design, business management, marketing (including art directing and project management), social media, or advertising.

Visual media internships

Students apply for internships with some of the nation’s most respected print and online photographic, graphic design firms, and printing/publishing venues. They work behind the camera or in creative collaboration in a variety of professional photo and multimedia environments, and have the opportunity to learn firsthand from photographers, picture editors, art directors, publishers, designers, and other professionals. Students receive assistance from their professors, as well as from the Office of Career Services and Cooperative Education, in identifying and applying for internships, which provide real-world work experience and is a invaluable part of students’ educational experience.

Career opportunities in visual media

Visual media graduates go to work as graphic designers, multimedia designers, picture editors, social media and app developers, web designers, and advertising project managers. Recent employers include companies such as Crate and Barrel, Zipcar, Geico, MLB.com, and organizations such as Habitat for Humanity, CURE International, and the Museum of Modern Art.