The visual media option allows students to integrate the graphic communications professions of photography, media design, and business. Most visual media students earn a minor in business. This option prepares students for a career as a visual media specialist or other professional positions that have a demand for photographically skilled professionals who can work effectively with graphic designers, print media specialists, multimedia and social media professionals. This option is part of the Photographic and Imaging Arts BFA program.
The visual media curriculum emphasizes photographic proficiency, in both photographic and digital imaging techniques, and has two specialized focuses on media design and business (management and/or marketing). Students also may utilize electives to broaden their interests.
This option is ideal for students who wish to experience various aspects of the graphics industry. Students are strongly encouraged to spend time in internships to strengthen their education and to gain hands-on experience. Upon graduation, students are diversely skilled visual media professionals who are ready to enter an exciting career in photography, media design, business management, marketing (including art directing and project management), social media, or advertising.
Visual media internships
Students apply for internships with some of the nation’s most respected print and online photographic, graphic design firms, and printing/publishing venues. They work behind the camera or in creative collaboration in a variety of professional photo and multimedia environments, and have the opportunity to learn firsthand from photographers, picture editors, art directors, publishers, designers, and other professionals. Students receive assistance from their professors, as well as from the Office of Career Services and Cooperative Education, in identifying and applying for internships, which provide real-world work experience and is a invaluable part of students’ educational experience.
Career opportunities in visual media
Visual media graduates go to work as graphic designers, multimedia designers, picture editors, social media and app developers, web designers, and advertising project managers. Recent employers include companies such as Crate and Barrel, Zipcar, Geico, MLB.com, and organizations such as Habitat for Humanity, CURE International, and the Museum of Modern Art.
Advertising, PR, and Marketing
Typical Job Titles
Business Owner and Entrepreneur
Photo and Graphics Editor
Social Media Strategist
Web, App and Print Designer
Becks Ashley, Molly Lanfear and Natalie Steffel ’18
Faculty in RIT's School of Photographic Arts and Sciences are full of personality. Becks Brown '18 (Advertising Photography), Molly Lanfear '18 (Visual Media) and Natalie Steffel '18 (Visual...
Students from RIT's photography school — along with those from other disciplines across campus — filled a website with compelling images, videos and stories from the 2019 Special Olympics New York Winter Games.
RIT City Art Space—the College of Art and Design’s new first-floor gallery and community event venue inside Sibley Square at Liberty Pole Plaza in downtown Rochester—opened its doors to the public on Friday, with an exhibition featuring two of the university’s creative titans.