Pam serves as chief communications, marketing and branding officer for NTID. She is a member of the NTID Administrative Council and guides the college's overall strategic communications and brand management, developing and implementing internal and external communications plans in support of institutional objectives. She is responsible for leading marketing communications, public and media relations, and other related programs that advance RIT's and NTID’s missions and strategic plans. She directs the strategic planning and implementation of communications to prospective students, donors, employers and other key audiences through print- and web-based initiatives, including publications, direct mail, email, social media, website development, and advertising. Pam has worked at RIT since 1998. She earned a bachelor’s degree in Communication Studies from SUNY Brockport, a master’s degree in Communication and Media Technologies from RIT, and a doctorate in Executive Leadership from St. John Fisher College.