CLA Kern Lecture Series

The College of Liberal ArtsWilliam A. Kern Lecture SeriespresentsCarol SummerfieldChief Strategy OfficerTeamworks, ChicagoWednesday, March 16, 2016Time: 5:00 p.m.Place: Campus Life Center Bamboo Room, 2610The Changing Landscape:How Museums Can Demonstrate Expertise in the Age of GoogleCarol is Chief Strategy Officer at TeamWorks Media. Carol defines the emotional narrative that will connect clients with their audiences to improve engagement, whether that is in awareness, attendance, or becoming members and donors. She identifies issues that hinder clients in achieving their targeted goals and then develops a road map to overcome those obstacles.She has worked in publishing, marketing and digital advertising before joining TeamWorks. Over her career, she has had the benefit of working on several blue chip brands, including Coke, Miller, McDonald_s, Disney, Encyclopedia Britannica, and Macmillan.Interpreters provided upon request subject to availability.Please make your request TODAY by going to the following websiteAccess.rit.edu.