CLA Kern Lecture Series

The College of Liberal ArtsWilliam A. Kern Lecture SeriespresentsRichard PoppAssociate ProfessorDepartment of Journalism, Advertising & Media StudiesUniversity of Wisconsin-MilwaukeeWednesday, April 20, 2016Time: 5:00 p.m.Place: Campus Life Center Bamboo Room, 2610Picturing the Postcapitalist Corporation:The Conglomerate in American Culture, 1945-1980This talk examines the problem of representing and explaining the postwar conglomerate, and analyzes the large, diversified corporation of the ITT or Gulf + Western variety that churned out an array of unrelated products.Rick Popp is Associate Professor in the Department of Journalism, Advertising, and Media Studies at the University of Wisconsin-Milwaukee. He is the author of The Holiday Makers: Magazines, Advertising, and Mass Tourism in Postwar America (Baton Rouge: LSU Press, 2012), a study of tourism_s place in midcentury print culture. His research has appeared in the Journal of American History, Technology & Culture, and Book History, among other publications. His current project, After Life: Time Inc., Late Modern Media, and the Making of 1970s America (under contract with the University of Illinois Press_s History of Communication series) is a cultural history that uses the various subsidiaries of Time-Life as a window into U.S. media from the early 1960_s to the early 1980s. He is also working on a longer term project about direct marketing, communication industries, and consumer capitalism in nineteenth and twentieth century America.Interpreters provided upon request subject to availability.Please make your request TODAY by going to the following websiteAccess.rit.edu