Color Science Ph.D. Defense: Rema Amawi
Ph.D. Dissertation Defense
Color in Pharma: Color Associations and Expected Efficacies
Rema M. Amawi
Lecturer at Dubai campus
Ph.D. candidate for COS Program of Color Science
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Abstract:
Colors influence our daily perceptions and expectations which can manifest in a variety of ways. The objective of this research is to understand the effects pill colors have on a wide variety of people, testing the hypotheses that the color of the pill affects participants’ expectation of the drug’s efficacy, and that demographics play a role in the participant’s judgment, in addition to understanding the reasoning behind the choices made by participants, as well as the color associations exhibited. The study did not involve individuals taking drugs. Instead, it measured how people perceived the expected effects of pills on six efficacies, by asking the participants to rate the expected efficacy of five colors of pills. To accomplish this, three surveys were run separately over a span of 18 months across RIT global campuses: USA, UAE, Croatia, Kosovo, and China. While there were some clear patterns and similarities identified in the results, differences were also apparent across the various demographics considered in this study. The emerged patterns will help pharmaceutical companies, as well as medical practitioners, to better manufacture and prescribe drugs, thus maximizing the effects of the pills on patients overall, and increasing their compliance rates.
Speaker Bio:
Rema currently teaches chemistry and biology at RIT Dubai. She has earned her Bachelor of Science degree in biochemistry from Wichita State University, and her postgraduate degree in Inorganic Chemistry from Baylor University, USA. She joined RIT Dubai in 2015.
Intended Audience:
Graduates and experts. Those with interest in the topic.
To request an interpreter, please visit https://myaccess.rit.edu
Event Snapshot
When and Where
Who
Open to the Public
Interpreter Requested?
No