The Evolution of Marketing the Online EMBA Program
After parting ways with an affiliate who had provided all marketing and recruitment functions, RIT Executive MBA program staff were tasked with developing these functions from scratch. The challenge was compounded since EMBA staff had little prior exposure to the affiliate's specific marketing processes and systems.How do you implement new marketing strategies and tactics when you have no historical data to guide you? Join us on Thursday, May 26 at 8 AM as Kristi Mitchell, Assistant Director of Executive MBA Programs at the Saunders College of Business at Rochester Institute of Technology, will present how their team was able to develop and apply results-driven strategies using new technologies and tools to increase enrollment.RIT Staff please RSVP to: kmitchell@saunders.rit.edu
Contact
Event Snapshot
When and Where
Who
Open to the Public
| Faculty/Staff | FREE |
| Other | $10.00 |