Gasser Lecture Series Featuring Former CEO of Barstool Sports, Erika Ayers Badan

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Headshot of Erika Ayers Badan with text that says Gasser Lecture Series Featuring Keynote Speaker Erika Ayers Badan American Businesswoman and Former CEO of Barstool Sports

Save the Date!

Saunders College of Business is proud to host the 11th annual Gasser Lecture Series, featuring Erika Ayers Badan, American businesswoman and former CEO of the digital media company Barstool Sports

Join us on November 8, 2024, in RIT's Ingle Auditorium. Admission is free and registration will open in the fall. 

About Erika Ayers Badan

Ayers Badan was named Barstool’s CEO in 2016 and oversaw the company's expansion into multimedia, merchandising, streaming, and pay-per-view programming. The company's expansion into pay-per-view included the acquisition of amateur boxing league Rough N' Rowdy in 2017. Under her leadership, Barstool Sports’ $15 million valuation in 2016 grew $30 million after just one year, and then to $450 million in 2020. As of her resignation in January 2024, the company’s revenue had grown 5000% since she first assumed the role.

Following Barstool’s exponential growth, Fast Company named Ayers Badan as one of its "Most Creative People in Business" in 2018, citing Barstool Sports' expansion into multimedia and merchandising during her tenure. That same year, Forbes ranked her 25th on its "Most Powerful Women in U.S. Sports.” In 2019, she was ranked #19 on The Big Lead's list of "The 75 Most Powerful People in the Sports Media Business." That year, she was also included on Crain's New York's "Notable Women in the Business of Sports.” Adweek named Ayers as one of its "Most Powerful Women in Sports" in 2017 and 2020.

Learn more about previous Gasser Lecture Series speakers and events

Gabrielle Palmer
Event Snapshot
When and Where
November 08, 2024
Times TBA
Room/Location: Ingle Auditorium

Open to the Public

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