Technology Strategy (MGMT-780) Final Presentations

Technology Strategy (MGMT-780) is the capstone class for the Master of Science degree in Technology Innovation Management & Entrepreneurship at RIT’s Saunders College of Business.  The class project requires students to collect and analyze real data to make recommendations relevant to technology strategy.  Other than that, it can take many different forms depending on the interests and career plans of the students. This year’s projects will be presented on Zoom to allow guests from inside and outside of RIT to attend.  The presentation will be from 1:30 to 4:00 p.m. (EST) on May 9th.  Each presentation will be roughly twenty minutes long, with a few minutes of transition time in between.  They include:

Ruth and Rokhaya Consulting:  Having interviewed over twenty consultants to find out what it takes to be a successful consultant, Ruth and Rokhaya will present on what they learned from this process.  They plan to be consultants in Africa after they graduate, so this project has a practical element for them, but they also intend to publish this project as a scholarly paper.

Sasa Medical: Araba, John and Noah consulted with medical technology startup Sasa Medical, helping to build out its sustainable business model that will reduce waste and bring life-saving technology to hospital patients in Africa, all while making a profit.  They will present a pitch deck based on the research they have done to help move this company forward.

HedsUp: Aaron and Khant started an event management business.  Their project involved customer discovery research, and based on their work, the business model changed dramatically.  HedsUp has been accepted into the prestigious Student Accelerator program for the summer, during which they will begin beta testing their product, which makes it easier for events and people looking for events to find each other.  They will present a pitch deck for HedsUp.

Globalization vs. Localization of Marketing:  Jagavi will present her research paper that reviews the academic literature on the effectiveness of globalization vs. localization in marketing strategies for products being sold world-wide, something anyone introducing a new technology product should understand.  Academics and managers alike will learn more about marketing in this context. 

Job Hunt/Placement: Alena’s project aims for a win-win-win: graduating students want jobs, universities want high placement rates, and companies want excellent employees who know how to get the job done.  Come see her vision for a solution that can satisfy these needs and revolutionize the educational process (and find out what it has to do with generative AI).

Data Karma Consulting LLC: Bhuvish started a consulting company this semester and analyzed his sales process for his project.  He was able to generate multiple sales that in turn have already produced over $20,000 in revenue.  His presentation will showcase the company and his sales process.

Clyde Hull
Event Snapshot
When and Where
May 09, 2023
1:30 pm - 4:00 pm
Room/Location: Zoom

Open to the Public

Interpreter Requested?


student experience