Vignelli Center Lecture: Rocco Piscatello and Jonathan Wajskol

Lecture title: "Syntax, Discipline, and Timelessness – The Vignelli Effect"

The Presentation

Syntax, Discipline, and Timelessness - the Vignelli Effect is a lecture based on key Vignelli principles. The work of Wajskol and Piscatello can be associated with words such as: discipline or visual power or intellectual elegance and can reveal how the thinking process has influenced their design projects.

Rocco Piscatell

Piscatello is the principal of Piscatello Design Centre and has 25 years of experience solving business problems with design solutions that are highly strategic, integrated across multiple communication platforms, and responsible toward society. His passion is for helping companies create great brands, products, and services, through the power of design.

Jonathan Wajskol

An Italian-born designer, Wajskol is the founder of designwajskol, a multifaceted communications and identity design firm based in New York City, involved nationally and internationally. Clients include L'Oreal, The Whitney, The Rockefeller Foundation, Schuberth (Germany), Nava Design (Italy), Artron Group (China), Swatch Group (Switzerland), Lexus (Japan), and Bertelsmann (Germany). Prior to founding Piscatello Design Centre, he was with Vignelli Associates, where he designed several brand identities and environmental signage programs for the American Center in Paris, Benetton, Ducati Motors, Guggenheim Museum, Price Waterhouse Coopers, Warner Bros, and Waterstones Booksellers. Wajskol began his design studies in Milan at the Istituto Europeo di Design. Prior to establishing his firm, Wajskol worked in Milan for Future Brand and upon graduation from Parsons, at Vignelli Associates. Wajskol teaches communication design at Parsons School of Design in New York. Piscatello has experience working on significant urban and transportation projects. He has received numerous awards from professional organizations and publications, Piscatello's poster works for the Fashion Institute of Technology are exhibited worldwide and represented in the permanent collections of the Library of Congress in Washington, DC, the Denver Art Museum, and numerous educational institutions.