RIT Conference Focuses on Product Development

Innovations and best practices in product development will be shared at the conference, Strengthening Your Future Through Product Development, May 15 at Rochester Institute of Technology.

Highlighting the conference will be a keynote speech by Mark Schneider, chief technical officer of consumer imaging for Eastman Kodak Co. In his talk, Lessons in Making Product Development Successful in a Complex World, Schneider will share practical lessons in project management, communication, strategic alignment, product definition and the importance of aligning product development with the capabilities of the broader business.

Other presentations will include:

Lessons Learned From Running A Skunk Works—Will You Be King of the Forest or Just Another Road Kill?, by Raymond Riek, president of R&D Management Consulting LLC

Controlling New Product Development Risks: Technology, Project and Market, by Dave Zawadzki, product manager for the micromachined products division of Analog Devices Inc.

Product Innovation and Corporate Value, by Chip Holt, adjunct professor in RIT’s College of Business

The Product Development Process: It’s About Winning in the Marketplace, by Robert Boehner, RIT distinguished lecturer

Marketing Makable Products vs. Making Marketable Products, by Stan Caplan, president of Usability Associates

The conference, 8 a.m. to 4:30 p.m. in room 2240 of the Louise M. Slaughter Building, is sponsored by the Product Development & Management Association of Western New York.

Note: For more information, visit http://www.wnypdma.org/events/UpcomingEvents.aspx