RIT Unveils New Athletic Logos

RIT Athletics will have a new look in the 2005-06 season. The university has developed a family of logos centered on a new look Tiger. The logos create the official image of RIT’s 24 varsity sports and will help kick off the university’s inaugural Division I hockey season.

“As we enter a new era with our intercollegiate athletics program, and more specifically with our men's ice hockey program, we felt it was important to create a new and dynamic look for our tiger logo and associated images,” said Lou Spiotti, director of Intercollegiate Athletics and Recreation. “I couldn't be more pleased with this new look. I think it will portray the message that we want out there about RIT's Intercollegiate Athletics program and our new initiative in the Division I world of hockey.”

Symbolic, Inc., a premier athletic branding firm with offices in Fairport, NY, designed the new logos. They were based on original concept art provided by Peter Bella, a graphic designer in RIT's University Publications Office and a 2003 RIT alumnus.