Saunders College alumni strike ‘Shark Tank’ deal
Elephant Pants accepts deal with Daymond John for $500,000
It was a wild mission to save elephants that helped two RIT Saunders College of Business alumni strike a deal on ABC’s Shark Tank last week.
Nathan Coleman ’09 (marketing) from Ossining, N.Y., and James Brooks ’09 (international business) from Schenectady, N.Y., gave up 17.5 percent of The Elephant Pants to fashion mogul shark Daymond John for $500,000.
The e-commerce retail company, which was launched in 2014, donates 10 percent of net profits (approximately $127,000) to the International Elephant Foundation. The product line targets ages 18-34 and includes harem pants, yoga pants, loungers, kimonos and jewelry.
The Elephant Pants helped push the venture capitalist show past $100 million in total deals in its time on air. Familiar to RIT entrepreneurship is “Shark” John, who was the keynote speaker at Saunders College Gasser Lecture Series in 2013.
August 20, 2019
RIT to welcome 10th Destler/Johnson Rochester City Scholars cohort and first Davitt Scholars
RIT will welcome the 10th class of Destler/Johnson Rochester City Scholars, a program that has provided more than 200 graduates of the Rochester City School District and Rochester charter schools with the opportunity to attend RIT tuition-free since 2010. RIT will also welcome the first two recipients of the Mark and Maureen Davitt Graduate Education Endowed Scholarship.
August 15, 2019
Study: Social media use may be harmful for teens' mental health, especially girls
WHAM-TV talks to Raj Murthy, the J. Warren McClure Professor of Marketing, about the effects of social media on children and teens and how to limit exposure.
August 14, 2019
Program gives new pathway to RIT for students of area community colleges
Under the new program, first-year students at Monroe, Finger Lakes or Genesee Community colleges can enroll to complete a bachelor’s degree from RIT. The students would attend RIT for their second year, and after completing that year, would receive their associate degree from their community college. They would then go on to finish their bachelor’s degree from RIT.
August 14, 2019
'Fall in love with the problem not the solution'
BBC features Sean Petterson '13 (industrial design), CEO of StrongArm Technologies.