Students compete in Macy’s Marketing Challenge
Team presented their ideas to company executives in New York City in April
The team earned first place for RIT in Macy’s Undergraduate Marketing Challenge 2016—winning iPads and an all-expense-paid trip to New York City in mid-April to present their ideas to company executives. The participants are all second-year students from Saunders College: Nicholas Commisso, management information systems from Syracuse, N.Y.; Jacqueline Collelo, new media marketing from Buffalo, N.Y.; Brandon Rall, marketing and international business from Findlay, Ohio; and Christian Vanderhoef, management information systems from Farmington, N.Y.
“We are so proud of our student team representing RIT so well,” said Saunders College Dean Jacqueline Mozrall. “Being part of the millennial generation, they clearly have the advantage of knowing what’s hot, and what’s not, in retail because of their strong social media skills, which can influence the online purchasing power for stores like Macy’s.”
Commisso said Macy’s hosts a marketing challenge every year to help them restructure and better plan for the future of their sales. “Our goal was to rebuild Macy’s brand image geared towards millennials and we came up with multiple ideas with the main ones being a sizing application, subscription based box and the way they present these ideas when advertising.”
RIT was one of six participating schools including University of California-Berkeley, University of Pennsylvania, University of Wisconsin-Madison, University of Arizona and George Washington University.
“Saunders represented Saunders very, very well, and the Macy’s executives seemed very excited and intrigued,” said Commisso. “We competed against some well known business schools—but at the end during our presentation, we knocked it out of the park, off the chains and into the water. It was a major stepping stone for us as a team.”
April 23, 2019
Innovative solutions take bite out of food waste
When it comes to identifying creative ways to mitigate food waste, researchers at RIT have been managing a full plate of innovative initiatives over the last decade.
April 18, 2019
Partnership brings business education to Rochester classrooms
A unique community collaboration among Saunders College of Business, Junior Achievement and local elementary schools introduces young minds to business, economics and free enterprise through discussions, hands-on activities and video lessons.
April 17, 2019
Innovative suspension system for off-road vehicles takes top spot in spring Tiger Tank competition
A uniquely designed magnetic coil piston that will improve suspension systems in on- and off-road vehicles took first place in RIT’s semi-annual Tiger Tank entrepreneurship competition. Sponsored by RIT’s Saunders College of Business and hosted by RIT’s Simone Center for Innovation and Entrepreneurship, Tiger Tank gives students the opportunity to pitch a business idea to a panel of judges with a chance to win cash prizes.
April 16, 2019
Mahany Welding Supply donates equipment to College of Engineering Technology
Mahany Welding Supply donated two gas metal arc welding cells and two gas tungsten arc welding cells to be used within an advanced manufacturing degree program in RIT’s College of Engineering Technology to provide needed workforce skills.