Students compete in Macy’s Marketing Challenge
Team presented their ideas to company executives in New York City in April
The team earned first place for RIT in Macy’s Undergraduate Marketing Challenge 2016—winning iPads and an all-expense-paid trip to New York City in mid-April to present their ideas to company executives. The participants are all second-year students from Saunders College: Nicholas Commisso, management information systems from Syracuse, N.Y.; Jacqueline Collelo, new media marketing from Buffalo, N.Y.; Brandon Rall, marketing and international business from Findlay, Ohio; and Christian Vanderhoef, management information systems from Farmington, N.Y.
“We are so proud of our student team representing RIT so well,” said Saunders College Dean Jacqueline Mozrall. “Being part of the millennial generation, they clearly have the advantage of knowing what’s hot, and what’s not, in retail because of their strong social media skills, which can influence the online purchasing power for stores like Macy’s.”
Commisso said Macy’s hosts a marketing challenge every year to help them restructure and better plan for the future of their sales. “Our goal was to rebuild Macy’s brand image geared towards millennials and we came up with multiple ideas with the main ones being a sizing application, subscription based box and the way they present these ideas when advertising.”
RIT was one of six participating schools including University of California-Berkeley, University of Pennsylvania, University of Wisconsin-Madison, University of Arizona and George Washington University.
“Saunders represented Saunders very, very well, and the Macy’s executives seemed very excited and intrigued,” said Commisso. “We competed against some well known business schools—but at the end during our presentation, we knocked it out of the park, off the chains and into the water. It was a major stepping stone for us as a team.”
March 20, 2019
Hamburg market replacing Tops in dramatic shift for downtown grocery store
The Buffalo News features Stuart Green '82 (professional photography), owner of Braymiller Market.
March 19, 2019
RIT’s 14th annual Creative Industry Day set for March 21 at Gordon Field House
Rochester Institute of Technology’s 14th annual Creative Industry Day provides companies like Adobe, Blue Sky Studios and Google the opportunity to meet with RIT’s creative talent in a career-fair setting.
March 15, 2019
Award-winning journalist, RIT Minett Professor to lead women’s leadership conference at RIT, March 22
Saunders College of Business hosts the 10th annual Power Your Potential Women’s Conference, which celebrates National Women’s Month and invites area businesswomen to gain insights from their peers and engage in educational activities geared toward helping women succeed.
March 12, 2019
‘U.S. News’ ranks RIT among best graduate schools
RIT graduate programs are among the best in the nation, according to the U.S. News annual statistical survey of graduate programs published today. RIT master’s degree programs in engineering, business and physician assistant feature in the U.S. News & World Report 2020 edition of Best Graduate Schools.