Students in RIT's School of Print Media Reap Benefits from Xinet Technology

Rochester Institute of Technology's School of Print Media has integrated the latest in digital asset management and workflow technology with the help of Xinet, Inc. Xinet's FullPress and WebNative are a mainstay in the School of Print Media's upper-level digital asset management classes and its freshman Workflow I and II courses. This hardware and software organizes and converts images, logos, text and other files to print and the Internet.

“Digital asset management and its link to publishing in all forms—print and electronic—is now an essential part of printing curricula. RIT students will continue to be ahead of the curve with access to Xinet capabilities for course and research work,” said Frank Romano, RIT professor emeritus.

The digital asset management class in the graphic media and new media curricula in RIT's School of Print Media is built around Xinet's WebNative solution to help teach students the technical and business aspects of digital asset management. Students take the concepts they've learned and apply them to WebNative to create catalogues, newsletters and brochures.

RIT Graphic Media freshmen begin their studies with a required two-course sequence in workflow. With the goal of producing print-ready files, Workflow I and II courses focus on establishing a good understanding of the production process and its many variables.

“Whether it's publishing, packaging, or some other area, we can cover all production that students need to be aware of,” explains Michael Riordan, assistant professor, color imaging and publishing in the School of Print Media. “The main objective of the Workflow courses is to show students how to build production workflows systems that work. FullPress and WebNative allow them to do that in an innovative and collaborative environment.”