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Media Arts and Technology bachelor of science degree

Bruce Myers, Director, School of Media Sciences;
585-475-5224, blmppr@rit.edu

Program overview

The BS degree in media arts and technology is a solutions-focused major where students learn how to produce and manage content from concept through distribution to reach audiences across mediums including web, print, mobile, and emerging new media platforms.

The major balances the creative, business, and technical aspects of graphic communication through immersive project-based study focused on design, imaging, business, and the applied sciences (computer science, color science, information science, and engineering). Elective courses allow students to truly customize their degree as they explore course work related to specific aspects of media production, media architecture, media strategy, and media management. The span of electives available to students is broad and provides in-depth opportunities to focus on multimedia strategies, new media and print production, media law, color management, transmedia publishing, digital asset management, sustainability, and more. Students are required to take a minimum of four professional electives in order to develop areas of specialization and individualize their degree.

Cooperative education

All students are required to complete two blocks of cooperative education. These full-time, paid work experiences provide an opportunity for students to gain valuable industry experience as they prepare for full-time employment upon graduation. Students have completed co-ops at companies as diverse as Apple, AlphaGraphics, Conde Nast, Coca-Cola, Time Inc., and Tiffany and Co., to name a few.

4+1 MBA option

The flexible elective structure of the BS in media arts and technology enables students to pursue an MBA through a 4+1 MBA option. Students can complete both degrees in five years by coordinating course work with Saunders College of Business.

Curriculum

Media arts and technology, BS degree, typical course sequence

Course Sem. Cr. Hrs.
First Year
MAAT-101 Cross-Media Foundations 3
MAAT-206 Print Production 3
MAAT-271 Webpage Production I 3
MAAT-272 Webpage Production II 3
MAAT-106 Typography and Page Design 3
MATH-101 LAS Perspective 7A (mathematical): College Algebra 3
ACSC-010 Year One 0
  LAS Perspective 1 (ethical) 3
  LAS Electives 6
  First Year Writing (WI) 3
  Wellness Education* 0
Second Year
MAAT-223 Production Workflow 3
MAAT-107 Imaging 3
MAAT-301 Database Publishing 3
MAAT-302 Professional and Technical Writing (WI) 3
STAT-145 LAS Perspective 7B (mathematical): Introduction to Statistics I 3
STAT-146 Introduction to Statistics II 3
MAAT-010 Cooperative Education Orientation 0
  Cooperative Education† Co-op
  LAS Perspective 2 (artistic) 3
  LAS Perspective 3 (global) 3
  LAS Perspective 4 (social) 4
  Free Elective 3
Third Year
MAAT-306 Information Architecture for Publishing 3
MAAT-307 Media Business Management 3
  LAS Perspective 5 (natural science inquiry) 3
  LAS Perspective 6 (scientific principles)‡ 3
  LAS Immersion 1, 2 6
  LAS Elective‡ 3
  LAS Elective 3
  Professional/Technical Electives 6
Fourth Year
MAAT-401 Team Project 3
  LAS Immersion 3 3
  LAS Electives  9
  Professional/Technical Electives 6
  Free Electives  9
Total Semester Credit Hours 121

Please see General Education Curriculum–Liberal Arts and Sciences (LAS) for more information.

(WI) Refers to a writing intensive course within the major.

* Please see Wellness Education Requirement for more information. Students completing bachelor's degrees are required to complete two different Wellness courses.

† Students are required to complete a minimum of 20 weeks of cooperative education. This may be completed as two summer terms or one academic semester and one summer term.

‡ Students will satisfy this requirement by taking either a 3 or 4 credit lab science course. If a science course consists of separate lecture and laboratory sections, students must take both the lecture and the lab portions to satisfy the requirement. The lecture section alone will not fulfill the requirement. Please see an adviser for a complete list of eligible courses.

Professional/Technical electives
Course
MAAT-355 Media Law
MAAT-356 Strategies in Multimedia
MAAT-359 Media Distribution and Transmission
MAAT-366 Introduction to Book Design
MAAT-367 Image Processing Workflow
MAAT-368 Gravure and Flexography
MAAT-369 Bookbinding
MAAT-376 Lithographic Process
MAAT-377 Advanced Retouching and Restoration
MAAT-386 3D Printing Workflow
MAAT-446 Magazine Publishing
MAAT-541 Digital Print Processes
MAAT-543 Limited Edition Print
MAAT-544 Color Management Systems
MAAT-550 Topics in Media Arts, Sciences
MAAT-551 Lab Topics in Media Arts, Technology
MAAT-552 Applied Topics in Media Arts, Science, and Technology
MAAT-558 Package Printing
MAAT-563 Building Profit into Media Projects
MAAT-566 Typography Research
MAAT-571 Digital Asset Management
MAAT-573 Transmedia Publishing and Storytelling

Admission requirements

Freshman Admission

For all bachelor’s degree programs, a strong performance in a college preparatory program is expected. Generally, this includes 4 years of English, 3-4 years of mathematics, 2-3 years of science, and 3 years of social studies and/or history.

Specific math and science requirements and other recommendations

  • 3 years of math required
  • Chemistry or physics required

SAT (EBRW+M)
1130 -1320

ACT Composite
25-32

Transfer Admission

Transfer course recommendations without associate degree

Courses in liberal arts, college math, physics and chemistry, business

Appropriate associate degree programs for transfer

Transfer from associate degree programs considered on an individual basis




Effective fall 2013, RIT converted its academic calendar from quarters to semesters.
View this program's information from the retired quarter calendar

Quarter Curriculum - For Reference Only

Effective fall 2013, RIT converted its academic calendar from quarters to semesters. The following content has been made available as reference only. Currently matriculated students who began their academic programs in quarters should consult their academic adviser for guidance and course selection.
 

Program overview

The Media Arts & Technology major is a solutions-focused program where students learn how to produce, distribute and manage content to reach various audiences of all sizes through Web, print, and mobile platforms.

The Media Arts & Technology core provides a balance of the creative, business and technical aspects of graphic communications through immersive study focused on design, imaging, business, and applied sciences of computer science, color science, information science, and engineering. Elective courses allow students to truly customize their degree as they explore coursework related to specific aspects of media production, media architecture, media strategy, and media management. The span of electives available to students is broad and provides in-depth opportunities to focus on multimedia strategies, new media and print production, media law, color management, transmedia publishing, digital asset management, sustainability, and more.

This unique program positions Media Arts & Technology graduates to work with diverse teams to manage projects, production, and business decisions related to graphic communications. Our job placement rate is among the highest at RIT and our graduates find challenging positions with media producers, publishers, advertising agencies, news organizations, packaging companies, communication departments, website developers, marketing companies, and more. You can find our alumni in leadership positions across dozens of industries. 

Curriculum

Media arts and technology, BS degree, typical course sequence (quarters)

Course Qtr. Cr. Hrs.
First Year
2083-201 New Media Perspectives 3
2083-206 Imaging for New Media 4
2083-216 Digital Foundations 4
2083-217 Typography and Page Design 4
  Liberal Arts* 16
1016-225 Algebra for Management Science 4
  Laboratory Science§ 4
  General Education 4
1720-050, 052 First-Year Enrichment 2
Second Year
2082-303 Professional and Technical Writing‡ 4
2083-346 Print Production Workflow 4
  SPM Concentration 3-4
2082-417 Database Publishing 4
  Liberal Arts* 8
1016-319, 320 Data Analysis I, II 10
  Laboratory Science§ 4
  General Education 4
4002-206 Web Foundations 4
4002-406 Rapid Online Presence  4
  Wellness Education† 0
  Cooperative Education Orientation 0
  Cooperative Education Co-op
Third Year
2082-337 Digital Asset Management 3
2083-328 Information Architecture for Publishing Systems 4
2083-416 Media Business Basics 4
  Professional Elective 4
  SPM Concentration 9-12
  Liberal Arts* 12
  Open Elective 4
  General Education 8
  Cooperative Education Co-op
Fourth Year
2083-542 New Media Team Project 4
  General Education 16
  Professional Elective 4
  Open Elective 16
Total Quarter Credit Hours 182

* Please see Liberal Arts General Education Requirements for more information.

† Please see Wellness Education Requirement for more information.

‡ Students must take the Writing Competency Test if they earn less than a grade of “B” in this class.

§ School of Print Media students are required to complete two approved laboratory science courses. The following courses meet this requirement: Biology (1004-211 and 1004-231; 1004-212 and 1004-232); Chemistry (1011-201 and 1011-205; 1011-202 and 1011-207; 1011-271 and 1011-205; 1011-273 and 1011-277; 1011-215 and 1011-205; 1011-216 and 1101-206); Physics (1017-211; 1017-212; 1017-202; 1017-311; 1017-312); Medical Science (1026-222);  Astronomy (1017-230 and 1017-231; 1017-235 and 1017-236); Imaging Science (1051-215; 1051-217); Environmental Science (1006-202; 1006-203); or Environmental Geology (0630-370 and 0630-372). Students are responsible for checking course prerequisites.