Andrew Herbert Headshot

Andrew Herbert

Associate Dean
Dean’s Office
College of Liberal Arts

Office Location

Andrew Herbert

Associate Dean
Dean’s Office
College of Liberal Arts


BS, McGill University (Canada); MA, Ph.D., University of Western Ontario (Canada)


Dr. Herbert’s research interests lie in visual perception and related fields. He has published on different visual illusions, spent a lot of time trying to understand the perception of bilateral symmetry, and is interested in the timing and cortical loci of different perceptual and cognitive processes. Recently, in collaboration with Zaira Catteneo (Milan) he has been examining cortical sites underlying human symmetry perception.

Dr. Herbert’s work with students includes research on the perception of faces and facial expressions. This includes examining the relative salience of different facial expressions, and stems from work completed by Dr. Paula Beall (now at the University of Denver). Paula completed her Ph.D. examining a modified Stroop task to assess the automaticity of facial expression processing (see publications below).

Dr. Herbert is a member of the Multidisciplinary Vision Research Lab (MVR Lab) housed in the Carlson Center for Imaging Science at RIT. This interdisciplinary lab hosts researchers in Psychology, Imaging Science, computing and the NTID. Dr. Herbert has been examining eye movements during change detection and responses to emotional faces among other things.

Dr. Herbert received a B.Sc. in Biology from McGill University in Montreal, specializing in neurobiology. He completed an M.A. and Ph.D. at the University of Western Ontario in Psychology. His advisor was the late (and greatly missed) Keith Humphrey. Dr. Herbert was a postdoctoral fellow for two years at Glasgow Caledonian University in Scotland working with Daphne McCulloch (Vision Sciences) and Eric Brodie (Psychology). This was followed by a postDoc with Jocelyn Faubert at the Ecole d’Optométrie, Université de Montréal. His first faculty appointment was at the University of North Texas (Denton, TX) in the Department of Psychology. He ran the Cognitive Neuroscience Laboratory, and collaborated with colleagues at UNT and TCU.

Dr. Herbert has been at RIT since 2002. From December 2008 to January 2017 Dr. Herbert was Chair of the Department of Psychology. He is now Associate Dean in the College of Liberal Arts.

For more paper and presentation details see:

Currently Teaching

3 Credits
This course is intended for students in the psychology major to demonstrate experimental research expertise, while being guided by faculty advisors. The topic to be studied is up to the student, who must find a faculty advisor before signing up for the course. Students will be supervised by the advisor as they conduct their literature review, develop the research question or hypothesis, develop the study methodology and materials, construct all necessary IRB materials, run subjects, and analyze the results of their study. This course will culminate in an APA style paper and poster presentation reporting the results of the research. Because Senior Project is the culmination of a student’s scientific research learning experience in the psychology major, it is expected that the project will be somewhat novel, will extend the theoretical understanding of their previous work (or of the previous work of another researcher), and go well beyond any similar projects that they might have done in any of their previous courses.
3 Credits
The Thesis courses will vary widely but will fulfill the work plan agreed by the student and the adviser. The guiding principles of the Thesis Proposal course are to initiate thesis research including selecting a thesis advisor, choosing and defining a topic, surveying relevant research literature, and planning the research. To complete the course, the student will successfully submit and defend a thesis proposal, which is a detailed and complete plan of the thesis research. The thesis proposal should include exhaustive review of relevant literature, statement of the student's thesis, formulation of hypotheses, operational definitions of independent and dependent variables, and a detailed procedure for carrying out the research. The proposal may also include a section on anticipated results with a detailed plan for analysis of data.

Select Scholarship

Published Review
Herbert, Andrew M. "Book Review." Rev. of The Oxford Handbook of Perceptual Organization, ed. Quinlan, Philip. Quarterly Journal of Experimental Psychology Mar. 2018: 1-2. Web.
Journal Paper
Herbert, Andrew M., et al. "Eye Contact and Video-Mediated Communication: A Review." Displays 34. 2 (2015): 177--185. Print.
Herbert, A. M., et al. "The Casual Role of the Lateral Occipital Complex in Visual Mirror Symmetry Detection and Grouping: An fMRI-guided TMS Study." Cortex 51. (2014): 46-55. Web.
Herbert, A. M., et al. "Symmetry Detection in Visual Impairment: Behavioral Evidence and Neural Correlates." Symmetry 6. (2014): 427-433. Print.
Herbert, A. M., et al. "Visual Symmetry Perception in Early Onset Monocular Blindness." Visual Cognition 22. (2014): 963-974. Print.
Herbert, Andrew, et al. "Eye Contact and Video-mediated Communication: A Review." Displays 34. 2 (2013): 177-185. Print.
Herbert, Andrew, et al. "The Effect of Vertical and Horizontal Symmetry on Memory for Tactile Patterns in Late Blind Individuals." Attention, Perception & Psychophysics 75. 2 (2013): 375-382. Print.
Bohannon, Leanne S., et al. "Eye Contact and Video-mediated Communication: A Review." Displays. (2012) Print.
Herbert, A.M. "Eye Contact and Video-Mediated Communication." Displays. (2012): Online. Web.
Herbert, A.M. "The Effect of Vertical and Horizontal Symmetry on Memory for Tactile Patterns in Late Blind Individuals." Attention, Perception & Psychophysics 75. 2 (2012): 375-82. Print.
Cattaneo, Z., et al. "The Role of the Human Extrastriate Visual Cortex in Mirror Symmetry Discrimination: A TMS-adaptation Study." Brain and Cognition 77. (2011): 120-127. Print.